2nd Content Marketing For Life Sciences - Millennium Knickerbocker Hotel Chicago

2nd Content Marketing For Life Sciences
June 12th - 13th, 2014
Millennium Knickerbocker Hotel Chicago
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2nd Content Marketing For Life Sciences – 2nd Content Marketing For Life Sciences

2nd Content Marketing For Life Sciences

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With relevant and strategic content, pharmaceutical and medical device marketers can increase brand loyalty within the newly empowered and informed customer and, together with HCPS, help patients live their best life. The need for a continuing discussion forum for marketing leaders concerned about delivering relevant content to their customers – both patients and healthcare professionals – was made clear at the successful Pharma Content Marketing launch conference in Philadelphia on December 3 – 4, 2013.

This conference helps you deliver effective, integrated and relevant content at the point-of-need in the customers’ disease journey and/or decision making process by providing helpful strategies for implementation to ensure brand success.

TOP FIVE REASONS TO ATTEND

  1. Gain an understanding of the major changes within the pharmaceutical and marketing landscape, requiring a shift to customer-centric communications
  2. Learn the latest trends and outside of industry content marketing examples to educate colleagues and clients
  3. Cultivate an integrated organizational structure to strategically produce and disseminate relevant and engaging content across various touch points to increase brand engagement, brand loyalty and cost efficiency
  4. Consider both the patient and healthcare professional’s needs and opportunities to market relevant content at the right time in the patient’s disease journey or HCP’s decision making process
  5. Discuss hot topics and barriers, including regulatory restrictions, budget, staff and ROI


 

Who Should Attend

Pharmaceutical, Biotechnology and Medical Device Marketers, with/in following titles/departments:

  • Marketing
  • Product marketers
  • eMarketing
  • Chief Marketing Strategist
  • Digital Strategist
  • Content Creators
  • Publications (traditional and Epubs)
  • Chief Content Officer
  • Chief Marketing Officer
  • Product Manager
  • Brand Marketing
  • Social Media
  • Digital Media
  • Content Marketing
  • Advertising
  • Promotions
  • Emerging Media
  • Digital Media
  • Integrated Marketing
  • Digital Communications
  • Content Creation
  • Analytics
  • Email marketing
  • Measurement
  • Multimedia
  • Strategy (marketing)
  • Content (marketing)
  • Integration
  • Multi Channel
  • Multimedia
  • Customer Business Line Support
  • Enterprise Channels Marketing
  • Training & Education
  • Digital Delivery Marketing

Sponsors: Communications/Digital agencies and service providers, such as:

  • Public relations agencies
  • Digital/Traditional Advertising
  • Digital content distributer (MultiVu/PR Newswire)
  • Search Engine Optimization
  • Web services
  • Social media
  • Measurement & Analytics services/agencies
  • Magazine/print publishers
  • Inbound/outbound marketing
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