2nd Content Marketing For Life Sciences – 2nd Content Marketing For Life Sciences
2nd Content Marketing For Life Sciences
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With relevant and strategic content, pharmaceutical and medical device marketers can increase brand loyalty within the newly empowered and informed customer and, together with HCPS, help patients live their best life. The need for a continuing discussion forum for marketing leaders concerned about delivering relevant content to their customers – both patients and healthcare professionals – was made clear at the successful Pharma Content Marketing launch conference in Philadelphia on December 3 – 4, 2013.
This conference helps you deliver effective, integrated and relevant content at the point-of-need in the customers’ disease journey and/or decision making process by providing helpful strategies for implementation to ensure brand success.
TOP FIVE REASONS TO ATTEND
Gain an understanding of the major changes within the pharmaceutical and marketing landscape, requiring a shift to customer-centric communications
Learn the latest trends and outside of industry content marketing examples to educate colleagues and clients
Cultivate an integrated organizational structure to strategically produce and disseminate relevant and engaging content across various touch points to increase brand engagement, brand loyalty and cost efficiency
Consider both the patient and healthcare professional’s needs and opportunities to market relevant content at the right time in the patient’s disease journey or HCP’s decision making process
Discuss hot topics and barriers, including regulatory restrictions, budget, staff and ROI