6th Patient Adherence and Advocacy Summit -

6th Patient Adherence and Advocacy Summit
February 23 - 24, 2015
Philadelphia, PA

Working Hand in Hand with All Stakeholders to Leverage Innovative Approaches to Improve Adherence in the Changing Healthcare Landscape

6th Patient Adherence and Advocacy Summit – 6th Patient Adherence and Advocacy Summit

Non-adherence results in massive costs for the health system and an enormous loss of potential revenue for the pharmaceutical industry. Interventions to improve medication adherence should be top priority for pharmaceutical companies and will prove beneficial to all stakeholders. Increasing adherence rates by only 10% would translate into billions of dollars of pharmaceutical revenue opportunities in the US alone.

This summit brings together a variety of different key stakeholders to discuss how they can partner with the pharmaceutical industry to improve patient adherence. Academia shares the latest findings in adherence research; technology providers give an update on innovative tools to engage patients and assist them; advocacy groups outline patient needs and share best practices on how to raise awareness; and the industry analyzes how successful collaborations, adherence programs and effective marketing have resulted in behavioral changes.

Who Should Attend

Pharmaceutical, life science and healthcare professionals with responsibilities in the following areas should attend this summit:

  • Adherence Programs
  • Patient Compliance
  • Product/Brand Management
  • External Affairs
  • Marketing/Marketing Communication/eMarketing
  • Marketing Research
  • CRM and Relationship Marketing
  • Patient Advocacy
  • Patient Communications
  • Patient Engagement
  • Patient Loyalty
  • ePatient
  • Medical Information and Education
  • Business Development
  • Corporate/Commercial/Consumer Analytics
  • Medical Affairs
  • Business Analysis
  • Pharmacy Operations
  • Disease Management
  • Health Economics and Outcomes Research

Top Five Reasons to Attend

  1. Don’t miss your chance to network and discuss adherence with different stakeholders such as HCPs, patients, caregivers, policy makers, academia, advocacy groups and the pharmaceutical industry to foster meaningful relationships
  2. Understand the patients’ needs and learn how a patient-centric approach can reduce drop off rates
  3. Learn about the latest findings in research
  4. Discover new and innovative technologies for consumer engagement to improve adherence
  5. Understand the changing landscape for managed care
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