8th KOL/Thought Leader Engagement and Advisory Boards Summit - Philadelphia, PA

8th KOL/Thought Leader Engagement and Advisory Boards Summit
June 15 - 16, 2017
Philadelphia, PA
Philadelphia, PA

Strategies for Thought Leader and Advisory Board Identification, Recruitment and Innovation in a Post-Sunshine Act Era

Agenda – 8th KOL/Thought Leader Engagement and Advisory Boards Summit



Main Conference Day One

 Thursday, June 15, 2017

9:00AM – 9:15AM

Chairperson’s Opening Remarks


Aleksandra Vlajnic, M.D., MBA, Vice President, U.S. Medical Affairs, General Medicine, Hematology and Dermatology, BAYER

9:15AM – 10:00AM

Who Are the Thought Leaders of Today and How Can You Engage Them in a Meaningful Way?


Mary Chi Michael, Vice President, Patient Advocacy and Stakeholder Management, OTSUKA

10:00AM – 10:45AM

Health Check: Assess and Improve Your KOL/ Thought Leader Approach


Jeff Sears, Executive Director, AVANT HEALTHCARE

10:45AM – 11:15AM

Networking Break


11:15AM – 12:00PM

Attribute Value to Field Team Interactions Through Meaningful Metrics and KPIs


Aleksandra Vlajnic, M.D., MBA, Vice President, U.S. Medical Affairs, General Medicine, Hematology and Dermatology, BAYER

12:00PM – 12:45PM

Optimize Stakeholder Engagement Programs with Online Discussion Platforms


Peter Gannon, Senior Vice President, Business Partnerships, WITHIN3

12:45PM – 1:45PM

Luncheon


1:45PM – 2:30PM

What Does KOL Engagement Look Like in the Digital Era?


David Lee Scher, M.D., FACP, FACC, FHRS, Cardiologist; Director, DLS HEALTHCARE CONSULTING

2:30PM – 3:15PM

Effectively Tier Thought Leaders to Determine the Fair Market Value of Payments


Kevin Ryan, Senior Director, Risk and Accountability, NOVO NORDISK

3:15PM – 3:45PM

Overcome the Challenges of Identifying and Engaging Thought Leaders in the Orphan Disease Space


Talia Biran, Former Executive Director, Medical Affairs, Oncology, LEXICON PHARMACEUTICALS

3:45PM – 4:15PM

Networking Break


4:15PM – 5:00PM

Case Study: Centralize Thought Leader Strategy and Engagement to Improve Enterprise-Wide Alignment, Transparency and Communications


Gina M. Barbarotto, M.S., MBA, Director, Patient and Professional Relations, PURDUE PHARMA

5:00PM – 5:45PM

Panel: Best Practices for Developing a Brand Strategy Across Medical and Commercial Groups That Aligns With an Organization’s Business Objectives


Gina M. Barbarotto, M.S., MBA, Director, Patient and Professional Relations, PURDUE PHARMA
Jacqueline S. Armani, O.D., FAAO, Medical Science Liaison – Surgical, ALCON


Main Conference Day Two

 Friday, June 16, 2017

8:00AM – 8:30AM

Continental Breakfast


8:30AM – 8:45AM

Co-Chairpersons’ Recap of Day One


John Sears, Ph.D., MBA, Director, Health Care Quality Strategy for Cardiovascular and Metabolics, JOHNSON & JOHNSON HEALTH CARE SYSTEMS INC.
Nelson G. Costa, Director, Migraine KOL and Advocacy Marketing, AVANIR

8:45AM – 9:30AM

Do More With Less Using Data-Driven Engagement Strategies


Tony Page, Chief Executive Officer, VOXX ANALYTICS

9:30AM – 10:15AM

Case Study: Raise Awareness About the Underrepresentation of Women in Cardiovascular Clinical Trials


Margaret A. Campbell, Pharm.D., Medical Science Liaison, Director, U.S. Medical Cardio-Respiratory Medical Unit, NOVARTIS

10:15AM – 11:00AM

KOL Mapping to Optimize Medical Communications and the Field Force: A Revolutionary Approach


Badal Shah, B.Pharm, M.S., MBA, Director, Health Analytics, QPHARMA

11:00AM – 11:30AM

Networking Break


11:30AM – 12:15PM

Panel: Best Practices for Managing Successful Advisory Boards


Bob Numerof, MSL Field Team Leader, U.S. Medical Affairs, CSL BEHRING
Robert B. Geller, M.D., Vice President, Medical Affairs, HERON THERAPEUTICS
Shailesh Chavan, M.D., Vice President, Clinical Research, Drug Safety and Medical Affairs, BIOTEST PHARMACEUTICALS

12:15PM – 1:15PM

Luncheon


1:15PM – 2:00PM

Case Study: Develop an Effective Strategy to Help Focus the Efforts of Your Field Team and Avoid Overlap With Commercial


Sherrie Smartt, RN, MSN, MHA, Medical Director, Clinical Studies and Regulatory Affairs Manager, THERMO FISHER SCIENTIFIC
James Hopper, MBA, BSN, Clinical Operations Manager, North America, THERMO FISHER SCIENTIFIC

2:00PM – 2:45PM

Reimagine the KOL


John Sears, Ph.D., MBA, Director, Health Care Quality Strategy for Cardiovascular and Metabolics, JOHNSON & JOHNSON HEALTH CARE SYSTEMS INC.

2:45PM – 3:15PM

Networking Break


3:15PM – 4:00PM

KOL Development and Engagement Plan for Effective Partnerships


Nelson G. Costa, Director, Migraine KOL and Advocacy Marketing, AVANIR


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