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About Us

ExL Events (aka “ExL Pharma”) develops engaging, content-driven conferences and partnered events for dynamic industry audiences, including pharmaceutical, biotechnology, medical device, diagnostic and contract research organizations; hospital networks; physicians; and communications and other entities. Behind our diverse event portfolio, our experienced team conducts extensive market research and targeted outreach. The results translate into innovative, high-quality events that facilitate the exchange of critical information between industry professionals and suppliers who support shared goals.

Our events are the preferred resource for important topical information and networking opportunities with a clear delineation between content and commercialism. Our mission is to bring allied industries together to discuss and strategize on key issues and challenges resulting in the implementation of new ideas, strategies, tactics and key learnings that facilitate the pursuit of their missions which in many cases is to help improve the lives of patients and improve outcomes.

Executive Team



Bryon MainChief Executive Officer

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Bryon Main is the CEO of ExL Events and oversees all aspects of commercial development for the organization. Bryon is enthusiastic, determined and a fierce negotiator who is constantly on the move. The best way to prompt him into action is to tell him that a problem needs a solution. Bryon’s loyalty to serve his customers and the pharmaceutical industry is the main reason he followed his entrepreneurial spirit to co-found ExL Events in September of 2004. Bryon’s knack for building relationships and forming unique partnerships is an inspiration to his colleagues. He thrives on finding new and innovative ways to build successful conferences for his clients and bring them to fruition.

Boasting more than 14 years of experience as a pharmaceutical industry conference expert, Bryon is responsible for overseeing ExL Events’ marketing, sales and production operations and is heavily involved in the oversight of key conference brands for the company. Before starting ExL Events, Bryon got his professional start with the Institute of International Research where he oversaw the launch and development of key industry events such as the Pharmaceutical Marketing Congress, ePharma Summit and MedEdCongress.

When he’s not running ExL Events, Bryon spends time with his expanding family, loves to sport fish, and obsesses over the latest tech trends and toys.

Ethan DenkensohnChief Operating Officer, Director Conference Quality

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Ethan Denkensohn, COO and Director Conference Quality, is focused on finance, operations, human resources and business development. Ethan has been providing consultative products and services to the pharmaceutical and biotechnology industries for more than 15 years. After earning his B.S. in Public Affairs at Indiana University, Ethan joined Burns McClellan as an Investor Relations Associate and became the youngest person in the firm’s history to get promoted to Senior Account Executive. He spent time providing client services around investment banking conferences such as Robertson Stephens and Hambrecht & Quist that would prove beneficial shortly down the road. Ethan advanced his experience at Lippert Heilshorn while pursuing his MBA at Fordham University’s School of Business. Considering new opportunities in related business areas, Ethan joined the Institute for International Research in 2003 as a Conference Producer in its Pharmaceutical Division where he met Bryon Main and began forming the idea for ExL Events.

As a founding Principal, Ethan has been successful at anticipating change, developing products responsive to today’s dynamic healthcare environment and establishing the strategies necessary to distinguish and grow an organization. He has proven expertise in building diverse multifunction teams by recruiting for, and partnering with, all core business functions. Additionally, he is a progressive, communicative and decisive leader who has been instrumental in translating objectives into actionable plans that deliver improving financial results and operational excellence.

Michael GoldbergManaging Director, Sales

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Michael Goldberg, Managing Director, Sales, brings 20+ years of high-producing Sales, Management and Business Ownership experience to ExL Events.

A B.A. graduate from the University of Maryland, Michael began his career in the conference industry. The technology boom lured him to become an integral player in the establishment of one of the first authorized education centers in New York City for instruction, implementation and customization of the operating systems for Lotus, Microsoft, Citrix, Novell and Cisco. Entering in a sales capacity, he quickly moved up the ranks of the organization to Vice President, and ultimately Managing Partner. With an ahead-of-the-curve affinity for technology, he brings significant knowledge of many disciplines that support our now technology-dependent culture.

When not focused on the needs of his business colleagues, Michael can be found on the golf, tennis or beach volleyball courts; mountain biking; or kayaking. His school days training as a competitive athlete in tennis, basketball and lacrosse prepared him well for the physical and mental rigors of the highly competitive nature of the business world. Bolstered by the love of his family, friends and his hybrid-suburban/city lifestyle, Michael brings a spirited energy to ExL Events.

Caroline MercadoManaging Director, Meeting Planning and Coordination

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Caroline Kamper Mercado heads the Meeting Planning and Coordination division handling all the meeting logistics at ExL Events. Caroline is responsible for the venue sourcing, site selection, contract negotiations and planning of all meetings as well as managing the support staff to the sales and production teams.

Originally from Arizona, Caroline moved to New York City in 2001 and graduated from Marymount Manhattan College with a B.A. in Communications. While in her final semester she started an internship with the Institute for International Research, which led to a full-time position in a sales coordination role after graduation. After learning the conference business from the ground up, Caroline moved into the meeting planning department where she planned meetings and events across all the various business segments in the US and Internationally for seven years. Now at ExL Events, she enjoys the challenge of running a department and managing an ever-growing portfolio of events.

Caroline loves traveling, dining out and spending time with her husband and her French Bulldog, Harvey.

Andrew SinetarManaging Director, Strategic Business Development

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Andrew Sinetar, Managing Director, Strategic Business Development, has been involved in the conference industry for more than 14 years. Andrew began his conference career at the Institute for International Research (IIR). At IIR he started as a Business Development Manager, Sales Manager and finally as the Global Brand Strategy Manager for the Partnerships in Clinical Trials Conference.

As part of the Senior Management team at ExL Events, Andrew is responsible for identifying and developing new business development opportunities for the company. Andrew received his BBA from the University of Miami. He is an avid sports fan and enjoys traveling and spending time with his family in New Jersey.

Shari GelfandManaging Director, Marketing

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Shari Gelfand, Director of Marketing at ExL Events, has more than 12 years of Pharmaceutical and Healthcare conference marketing experience.

Beginning her career at the Institute for International Research, Shari started out as a Marketing Assistant. Throughout the years, she excelled and quickly climbed the corporate ladder being promoted to Marketing Manager, then Senior Marketing Manager. Shari was a key team member on events such as Partnerships with CROs, ePharma Summit, Partnerships with Central Labs and Clinical Trials Congress. With her innovation and marketing excellence, Shari helped grow these events into multimillion-dollar, record-breaking events.

Scott GrossmanDivision Head, Conference Production

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Scott Grossman, Division Head, Conference Production, has more than seven years of experience producing educational events for the Life Science, Healthcare and Native American communities. His conference career started at Native Nation Events where he launched many successful meetings, including the Native American Health Care Conference, the Native American Women Leaders Forum and the Native American 8A Conference.

Scott transitioned to ExL Events, where he has successfully developed conferences in the United States and Europe for the pharmaceutical and healthcare industry. Staying true to developing high-level educational programs, he puts the needs of conference attendees and sponsors first when creating and overseeing ExL’s growing portfolio of events.

Scott received his Bachelor of Science from Berkley College.

Jayson MercadoHead of Digital Events

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Jayson Mercado oversees all of the Digital Marketing Events at ExL, which include the global Digital Pharma series (East, West, Europe and China), in addition to the Digital Marketing for Medical Devices series of conferences. In this role, Jayson secures and manages all sponsor and partner relationships; works closely on new topic generation, speaker recruitment and agenda development; and collaborates with internal and external teams on marketing initiatives that drive year-over-year growth for the events and the company as a whole. 

Born and raised in New York City, Jayson earned his Bachelor’s Degree in Finance from Boston University. He has managed industry events in the Pharma and Healthcare space for more than 12 years, including stints at the Institute for International Research (IIR) and Engel Publishing Partners (then publishers of the MedAdNews and R&D Directions magazines and PharmaLive.com), prior to joining ExL in 2006. He is part of the team that launched Digital Pharma in 2007 and has since helped grow the event from a 100-person inaugural event to the industry-leading event series it is today with well over 1,500 attendees worldwide each year. Jayson is passionate about leveraging his people skills and large network of contacts to help create beneficial partnerships for both ExL and our clients alike. 

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