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The Rundown: ExL’s Blog

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It’s Time to Get with the Programmatic!

Nicole Woodland-DeVan, Senior Vice President, Buying Services, CMI/COMPAS
Nicole Woodland-DeVan

Recent studies show that leading life science companies have drastically improved their technology in order to enhance their product marketing, and it’s a no-brainer why they are doing this. Having the ability to choose which targeted audience you want your product to reach is becoming increasingly important, but how can you escalate exposure while cutting costs? Get with the programmatic!

Programmatic strategies can identify which customers you want to advertise to the quickest, and this customization can save your organization…

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ExL Events’ December Conference Showcases Latest OTC Trends

Report: Rx to OTC switches drive growthAs highlighted by ExL Events’ Rx to OTC Summit Chairperson Steve Francesco of Francesco International, switches to OTC are on the rise in both volume and in generating sales. Indeed, as many as seven switches may be approved through 2016, and over the counter drug sales have increased with the recent switches of two high-profile allergy medications, Nexium 24HR and Nasacort Allergy 24HR.

In the coming years, switches will likely spread to medications that treat chronic diseases, a change that is sure to be a…

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ExL Events’ December Content Marketing Program Makes the News!

ExL Events news

PM360 recently published an article discussing the engaging sessions that were presented at ExL’s 3rd Content Marketing for Life Sciences conference this past December. It highlights the key role content marketing has come to play in communications between life science companies and consumers. It also references some of the conference speakers, who came from companies like Becton Dickinson, Wego Health, American Medical Association, LinkedIn, Daiichi Sankyo and Eli Lilly to address some of the biggest issues life science marketers face today.

Read the full article over at 

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ExL Events’ August Knowledge Management Event Makes News

ExL Events newsExL Events’ inaugural Life Science Knowledge Management Summit is in the news!

KM World recently published an article on the success of the August 2014 event and the benefits it offered to attendees. Author David Raths highlighted vital information shared at the conference, quoting Summit faculty members from Biogen Idec, Genzyme, Ironwood Pharmaceuticals, Pfizer and Merck as they addressed some of the biggest issues knowledge management professionals face today.

Read the full article over at KM World for more details about last year’s event, or visit the 

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Multichannel marketing report: Are pharma companies lagging in social media use?

social mediaMultichannel marketing is key to the survival of your company.  It’s important that you reach out to consumers not only through one or two traditional avenues, such as mass mailings or TV commercials; companies also need to take advantage of the digital world, and instantly connect with consumers through multiple devices and through multiple social media platforms and apps.

Pharmaceutical companies in general don’t have a great reputation for being digitally innovative or making the best use of digital venues for targeting consumers.  One example comes from…

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What Happens When You Think Beyond The Pill?

In an environment and climate that is not certain, pharmaceutical companies will have to gain an understanding of its customers and give them the things they need. What customers really want and need is value beyond the pill. A customer having value beyond the pill was once looked at as something that was simply a good thing to have. Now, it has turned into an essential requirement in the market of healthcare.

Customers have a number of ideas and key insights, and customers can award pharmaceutical companies with great potential. The healthcare market is…

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Can Multichannel Marketing Give Your Business a Boost?

Many businesses have decided to change their marketing strategies. Over the past few years, what once was a single channel strategy has turned into a multichannel strategy that has more focus on consumers. The multichannel strategy will mainly focus on the engagement of conversations with consumers. Multichannel marketing may be more composite than the strategy that wants to focus on the bigger audience, and concerning itself with the business and products or services.

Multichannel marketing includes a combination of both channels(offline and online) that are used to communicate with the audience. Technology continues to improve, and consumers are…

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Do you speak eHealth? Your patients already do

Technology is a disruptive force in making people healthier, whether traditional stakeholders such as doctors, insurance companies, and pharmaceutical manufacturers are involved or not. To most effectively meet their customers’ needs, healthcare brands must embrace and explore new partnerships with the healthcare technology that their customers are engaged in. Instead of creating expensive new apps or engagement platforms that are unsustainable, brands should instead become their customers’ digital partner and curate the most useful technology for them.

Take Advantage of What Already Exists

If keeping people healthy is the end goal for healthcare brands,…

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You’re Naked: CRM’s Dirty Little Secret

Most everyone is familiar with the children’s story The Emperor’s New Clothes by Hans Christian Anderson. A vain Emperor, who cares about nothing except wearing and displaying clothes, hires two swindlers who promise him the finest, best suit of clothes from a fabric invisible to anyone unfit for their position or “hopelessly stupid”. The Emperor’s ministers cannot see the clothing themselves, but pretend they can for fear of being unfit for their positions; the Emperor does likewise. Finally, the swindlers report the suit is finished, they mime dressing him and the Emperor marches in procession…

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What Can Big Data Do For the Big Pharma Industry?

The consumers of today can be hard to crack or figure out. Consumers like to look around at different places before they purchase anything. If the consumer likes the purchase he or she has made, they will share their experience with their social media friends.

Consumers also want to be treated as individuals who are unique, and they want to feel appreciation for purchasing your services and/or products. In situations like these, big data can be a major help.

Big data has made splashes in different firms and industries, such as the financial services industry and the government. The area that has seen a big…

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