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The Rundown: ExL’s Blog

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Senate Confirms New Head of FDA: Two-Time ExL Speaker Dr. Scott Gottlieb

ExL Events would like to congratulate our speaker alumnus Dr. Scott Gottlieb for the recent United States Senate confirmation, naming him the new Food and Drug Administration commissioner. Dr. Gottlieb was the keynote speaker at ExL’s 2nd Trial Design Innovation Conference and was also a featured speaker at our Private Fee-for-Service event.

President Donald Trump nominated Gottlieb earlier this year, for his previous service as deputy commissioner for the FDA, as well as his experience in the pharmaceutical and health care industries. As the FDA’s newly appointed commissioner, Gottlieb will…

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Key Stakeholders Gather This Fall to Discuss Abuse-Deterrent Formulations, Regulations and Policies

Dan Cohen, Chair, ABUSE DETERRENT COALITION
Dan Cohen, Forum Chair, Abuse Deterrent Coalition

This guest blog post is written by Dan Cohen, the Forum Chair of the Abuse Deterrent Coalition and speaker at the 3rd Human Abuse Liability & Abuse-Deterrent Formulations conference, which takes place in Arlington, VA this November 2-3. 

The prominence of Abuse Deterrent Formulations (ADF) in the public policy debate has never been greater.  This fall is no exception as we are now at yet another critical juncture for the ADF sector, with…

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Questex Acquires ExL Events

Acquisition of Leading Life Sciences Event Company Expands Company’s Services in Pharmaceutical, Life Science and Healthcare Markets
Questex logo square
Questex, a leading global business information and events company, today announced it has acquired ExL Events, Inc., expanding Questex’s presence in the global pharmaceutical, life science and healthcare markets.

ExL Events, founded in 2004 as ExL Pharma, is the industry leader in developing innovative, educational conferences that serve the pharmaceutical, life science and healthcare communities. Kerry Gumas, Questex President and Chief Executive Officer,…

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Four Content Marketing Tips for Pharma

I love content Content marketing is one of the most effective tools life science professionals have in their arsenal. Developing an effective campaign, however, can be difficult. We’ve put together these simple tips to help guide you in the right direction.
Tip #1: Know Your Audience.
Before you start creating content, be sure you know the answer to this simple question: Who are you trying to reach? Keeping your target audience in mind as you create content can be the difference between a successful campaign and one that falls short. For instance,…

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PR Experts Shed Light On… (Part Two)

iStock_000005091675Medium
This guest blog post is a continuation of last week’s PR Experts Shed Light On… (Part One) article. Dave Hochman, owner of the Red Bank, NJ-based DJH Marketing Communications, Inc., spoke to faculty members from the 11th Public Relations & Communications Summit about the opportunities and challenges pharma PR professionals face. 

To learn more about Dave, visit www.djhmarcom.com, email him at djhochman@djhmarcom.com or follow him on Twitter @davehochman. 
Q: What can other industries look to pharma for right now in terms of ideas and inspiration beyond endorsements and collaborations…

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PR Experts Shed Light On… (Part One)

Questions and Answers signpostThis guest blog post is written by Dave Hochman, and is part one of an interview Dave performed following the 11th Public Relations & Communications Summit in July 2015. 

Dave is the owner of the Red Bank, NJ-based DJH Marketing Communications, Inc. To learn more about Dave, visit www.djhmarcom.com, email him at djhochman@djhmarcom.com or follow him on Twitter @davehochman. 

After the 11th Public Relations & Communications Summit took place in July, we were fortunate enough to be able to circle back with some of the…

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The Top Three Ways to Leverage Social Media for Effective Engagement with Event Participants

developing your marketing strategy

This guest blog post is from Tallen Technology Rentals, a sponsor of the 11th Anniversary Pharmaceutical Meeting Professionals’ Summit.

Meeting planners in pharmaceutical and life sciences can benefit immensely from a practical understanding of key aspects of social media, including how to effectively leverage social media to promote events as well as increase engagement and lead generation during and after meetings.
Pre-Event Promotion
Good event marketing strategies encompass a range of mediums and channels. That said, as a baseline starting point, every meeting and conference should create an individual presence on all the…

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Three Tech Trends to Watch

Meeting Planners BannerThis guest blog post is from Tallen Technology Rentals. Join Tallen’s CEO Andy Taffin as he moderates a panel discussion titled “INNOVATIVE TOOLS AND TECHNOLOGIES: Advancing Meetings, Engaging Participants and Optimizing Education Through Innovative Tools and Technologies,” on Day Two of the conference, Thursday, November 5, 2015, from 9:00 to 9:45 am.

It’s an exciting time to be a meeting planner in the life sciences industry. New technologies continue to drive the roles and responsibilities of event and meeting pros into a state of continuous evolution. Meeting and…

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An Insider’s Look at Results: The Future of Pharmaceutical and Healthcare Marketing

Resultsbook_coverThe changing nature of the relationship between life science companies and their clients is a hot topic that comes up at our events. We recently had the pleasure of reading Results: The Future of Pharmaceutical and Healthcare Marketing, a new book about the top trends shaping how healthcare and pharma companies approach marketing in today’s rapidly evolving world, and jumped at the opportunity to interview its authors. Here’s what they had to say in response to our questions.
What were the primary catalysts that spurred you to write Results?
It…

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Is Your Competitive Intelligence Saving You Money?

Life Science Competition Congress blog post logoIn 2014, global pharmaceutical sales amounted to almost 1 trillion dollars worldwide. The life science industry is huge, and it is growing each year, but the competition is getting fierce.

Gathering and utilizing competitive information to improve your organization’s bottom line can be a tricky process. Big data is getting more overwhelming each day, but transferring that information mass into valuable insights can spark more strategic outreach and help skyrocket company ROI. Indeed, Sanofi’s head of US regulatory policy and intelligence, Linda Bowen, recently

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