Brand & Portfolio Management for Specialty Products – Brand & Portfolio Management for Specialty Products

Specialty products are rapidly taking over a large part of the pharmaceutical marketplace. According to a CVS report, “Specialty medications are the fastest-growing — and the most expensive — segment of pharmacy care. In fact specialty pharmacy spend is expected to rise from $92 billion in 2012 to $235 billion by 2018.”

Based on the industry’s expansive growth and the growing opportunity to make lifesaving drugs for millions of consumers, we invite you to come together and share best practices for bringing specialty products to market and managing them throughout a product’s life cycle. Join in the conversation with manufacturers, pharmacies and solution providers and gain the skill set you need to bring your products to market in the most cost-efficient way.

Top Five Reasons to Attend

  • Hear firsthand experiences on how to best launch a specialty product, whether in a crowded space or one where competition is light
  • Network with pharmaceutical manufacturers and specialty pharmacies all in one place
  • Learn best practices for identifying which pharmacies to include in your network
  • Prepare to renegotiate a contract after new competition has entered the marketplace
  • Determine which vendors would make ideal partners and would best help you get your product to market

Who Should Attend

This conference is designed for professionals from the pharmaceutical and biotechnology industries with responsibilities in the following areas:

  • Brand or Product Strategy or Management
  • Market Access/Managed Markets
  • Portfolio Management
  • Contracts and Compliance
  • Marketing
  • Trade
  • Reimbursement and Distribution
  • Channel Strategy

This event is also of interest to:

  • Pharmacies
  • HUBs
  • Consultancy Firms
  • Market Access Service Providers
  • Marketing/Brand Service Providers
  • Law Firms
  • Data Analytics
  • Wholesalers
  • Therapy Management
  • Communications/Digital/Advertising Agencies