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Archive for the ‘Digital Marketing’ Category

4 Worrisome Issues About Working With Social Media Influencers

Social media influencers have made their way into the pharma industry and embracing this new marketing strategy in your company is a no-brainer. But with new avenues comes other issues to look out for so that your message doesn’t turn into something that can hurt your business. Here, we take a look at four worrisome issues about working with social media influencers in the world of life sciences, medicine and more.

When considering the possible benefits for your company of reaching out to an influencer, you should take these issues into consideration.

Genuineness: Like any contractor brought into the…

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Hashtags, Digital Marketing, and Medical Issues

Capitalizing on new social media strategies is imperative for every industry, but with spreading the word regarding medical issues the subject matter can be dire. In the life sciences and medical industries, digital marketing plays a huge role in advancing one’s company in an ever-evolving landscape and can determine said organization’s relevance to consumers. In today’s blog post, we’re taking a look at digital marketing’s easiest and arguably most crucial practice: hashtags. Are you implementing the hashtag (#) the best you can? What practices should one follow when using hashtags? Let’s take a look together!

Hashtags make Twitter and other…

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