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Archive for the ‘Emerging Markets’ Category

Hashtags, Digital Marketing, and Medical Issues

Capitalizing on new social media strategies is imperative for every industry, but with spreading the word regarding medical issues the subject matter can be dire. In the life sciences and medical industries, digital marketing plays a huge role in advancing one’s company in an ever-evolving landscape and can determine said organization’s relevance to consumers. In today’s blog post, we’re taking a look at digital marketing’s easiest and arguably most crucial practice: hashtags. Are you implementing the hashtag (#) the best you can? What practices should one follow when using hashtags? Let’s take a look together!

Hashtags make Twitter and other…

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GSK Acquires PRV for ViiV’s Two-Drug HIV Therapy, Beating Gilead to Billion-Dollar Market

Late last week, ViiV Healthcare filed applications with both the European Medicines Agency (EMA) and U.S. Food and Drug Administration (FDA) for the world’s first two-drug HIV maintenance therapy. The treatment will also be the first of its kind on the market thanks to a surprising priority review voucher (PRV) acquisition by ViiV’s majority owner, GlaxoSmithKline – capitalizing on the multi-billion-dollar HIV market four months earlier than competitors Gilead’s HIV treatment.

Instead of the usual 10-month application process, this PRV allows ViiV, and therefore GSK, to have it completed in six months. For more information on PRVs, check out…

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