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Archive for the ‘Patient Engagement’ Category

Considering the Patient’s Point of View When Explaining Medication Side Effects and More

Starting or changing medication can be stressful for patients, especially if there is a communication barrier between them and their physician. While doctors, nurses, pharmacists and other professionals in the fields of medicine understand side effects and reactions that come with certain medications, a patient most likely does not. Taking their point of view into consideration is paramount for patient-centric care and successful treatments.

According to a recent article published by the BBC, people usually have negative responses to medical information pamphlets and the like. A new report states that patients find this form of communicating side…

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Increasing Disease Awareness With Social Media

Regardless of your views on certain social media accounts and posts, there’s no denying the influence that Twitter, Facebook, and other platforms have on the public. So why not embrace these social networks to spread knowledge? Those in the life sciences understand the importance of disease awareness, so adding social media into the equation is a clear path for the industry.

Posts from professionals, patients, and more can sway the public’s knowledge about diseases and what those diseases entail. Also, just as social media has influenced opinions and changed minds, taboo ailments (i.e., mental illness, HIV,…

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Patient Medication Adherence Should Be a Priority in Our Healthcare System

pills - medication adherence We live in a time when patients have more control over what kind of medications they take and how they take them. Though there are many positives associated with this freedom and the opportunities it presents, patient adherence has become a growing problem in our healthcare system. Many people fail to realize what can happen when individuals do not practice patient adherence, especially when it comes to taking their medication.

A CapGemini report estimates that the cost of poor medication adherence in the United States is as much as

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You’re Naked: CRM’s Dirty Little Secret

Most everyone is familiar with the children’s story The Emperor’s New Clothes by Hans Christian Anderson. A vain Emperor, who cares about nothing except wearing and displaying clothes, hires two swindlers who promise him the finest, best suit of clothes from a fabric invisible to anyone unfit for their position or “hopelessly stupid”. The Emperor’s ministers cannot see the clothing themselves, but pretend they can for fear of being unfit for their positions; the Emperor does likewise. Finally, the swindlers report the suit is finished, they mime dressing him and the Emperor marches in procession…

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What Can Big Data Do For the Big Pharma Industry?

The consumers of today can be hard to crack or figure out. Consumers like to look around at different places before they purchase anything. If the consumer likes the purchase he or she has made, they will share their experience with their social media friends.

Consumers also want to be treated as individuals who are unique, and they want to feel appreciation for purchasing your services and/or products. In situations like these, big data can be a major help.

Big data has made splashes in different firms and industries, such as the financial services industry and the government. The area that has seen a big…

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