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Considering the Patient’s Point of View When Explaining Medication Side Effects and More

Starting or changing medication can be stressful for patients, especially if there is a communication barrier between them and their physician. While doctors, nurses, pharmacists and other professionals in the fields of medicine understand side effects and reactions that come with certain medications, a patient most likely does not. Taking their point of view into consideration is paramount for patient-centric care and successful treatments.

According to a recent article published by the BBC, people usually have negative responses to medical information pamphlets and the like. A new report states that patients find this form of communicating side effects and the like to be “too scary,” according to the article. Read more here!

That’s why our friends over at the Digital Pharma Series blog have taken into consideration why physicians should consider the patient’s point of view. If the information is “too scary” for them, they run the risk of avoiding medication(s) that could potentially save their life, depending on the situation. At the least, it could mean adding more time to the patient’s suffering of symptom due to a leaflet that made the medicine’s side effects come off as disparaging. To learn more about taking on the patient’s point of view, click here!

To learn more ways to create a more customer-centric communications strategy, attend the 11th Digital Pharma East conference, taking place October 3–6, 2017,  at the Pennsylvania Convention Center in Philadelphia, PA. Join over 800 life science leaders who are improving customer centricity and patient outcomes through digital health and transformative initiatives. To learn more about this event please download the brochure or visit the websiteClick here to register.

Get Involved!

Are you interested in sponsorship and exhibition opportunities at this event? Please contact Jayson Mercado at 212-400-6236 or jmercado@exlevents.com.

To share your expertise and join the speaking faculty, contact Warren Drysdale at 917-258-5162 or wdrysdale@exlevents.com.

posted in Drug Safety, ExL Events News, Patient Engagement
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