6th Content Marketing for Life Sciences -

6th Content Marketing for Life Sciences
December 6 - 7, 2017
Philadelphia, PA

Find the Nexus for Content, Channels, Technology, Analytics, and Compliance to Provide THE Integrated Customer Experience

Agenda – 6th Content Marketing for Life Sciences



Day One

 Wednesday, December 6, 2017 | Day One

9:00AM – 9:15AM

Chairperson’s Welcome and Opening Remarks


Sandra Velez, Customer Strategy and Innovation, Content Strategy Leader, Customer Engagement Capabilities, MERCK

9:15AM – 10:00AM

Creating a Digital Workspace to Drive Your Work — Telling Your Story


Nicole Rojas, Head of R&D Internal Communications, TAKEDA

10:00AM – 10:45AM

Moving Beyond Lore: Examining Marketing Practices and Practitioners in the Life Sciences


Hilary Graham, M.A., Ph.D(c)., Senior Manager, Scientific Marketing, LUMINEX CORPORATION

10:45AM – 11:15AM

Networking Break


11:15AM – 12:00PM

Pharmaceutical Storytelling: How to Engage the User Journey


Buddy Scalera, Senior Director of Content Strategy, THE MEDICINES COMPANY

12:00PM – 12:45PM

Create Measurable Impact With Content Marketing


Shauna Leighton, Content Marketing Manager, Life Sciences, SEISMIC

12:45PM – 1:45PM

Luncheon


1:45PM – 2:30PM

Retain Customers Through a Deeper Understanding of Their Needs


Deb Nevins, Senior Associate Director, NPP Lead — Jardiance Brand Team, BOEHRINGER INGELHEIM PHARMACEUTICALS

2:30PM – 3:15PM

Engaging Customers With Relevant Content in the Channels of Their Choice


Sandra Velez, Customer Strategy and Innovation, Content Strategy Leader, Customer Engagement Capabilities, MERCK
Martin Kovach, Global Content and Creative Evolution Lead, MERCK

3:15PM – 3:45PM

Networking Break


3:45PM – 4:45PM

The Power of Storytelling


Jim Senft, Internal Communications Specialist, CSL BEHRING


Day Two

 Thursday, December 7, 2017 | Day Two

8:00AM – 9:00AM

Continental Breakfast


9:00AM – 9:15AM

Chairpersons’ Recap of Day One


Sandra Velez, Customer Strategy and Innovation, Content Strategy Leader, Customer Engagement Capabilities, MERCK

9:15AM – 10:00AM

Fireside Chat: From PulsePoint


Andrew Stark, SVP Content Solutions, PULSEPOINT
Nathan Stewart, Director, Inbound Marketing and Content Strategy, INTOUCH SOLUTIONS

10:00AM – 10:45AM

The Three Ts of Content Marketing for Life Sciences: Test, Tag, Track!


Michele Kelly, Channel Excellence Leader, ASTRAZENECA

10:45AM – 11:30AM

Networking Break


11:30AM – 12:15PM

A Multichannel Marketing Approach Through Repurposing Content


Leala Thomas, Marketing Campaign Manager, Drug Discovery and Development Business, BIO-RAD LABORATORIES

12:15PM – 1:00PM

The Value of Empowered Patient Communities


Elizabeth Presson, Digital Media and Community Experience Manager, OTICON MEDICAL, LLC

1:00PM – 1:45PM

Luncheon


1:45PM – 2:30PM

Content Creation: From Bootstrapping to Budget Busting


Scott Isbell, Content Marketing Manager, AMBU

2:30PM – 3:15PM

A Data-Driven Approach to Content Marketing


Ashima Sarin, Interactive Marketing Manager, Access Solutions, GENENTECH


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