6th Content Marketing for Life Sciences -

6th Content Marketing for Life Sciences
December 6 - 7, 2017
Philadelphia, PA

Find the Nexus for Content, Channels, Technology, Analytics, and Compliance to Provide THE Integrated Customer Experience

Faculty – 6th Content Marketing for Life Sciences


Hilary Graham
Senior Manager, Scientific Marketing, LUMINEX CORPORATION

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Hilary Graham, MA, Ph.D.(c) is a scientific storyteller and content marketing strategist. She’s currently leading scientific content marketing efforts at Luminex Corporation, a biotechnology company that provides multiplex assay solutions to the life science research and molecular diagnostic communities. Before joining Luminex she worked at INC Research as a medical writer and business development director. She began her career at the UT MD Anderson Cancer Center, where she initially helped basic science researchers write grants and manuscripts and later worked for a drug development institute, where she crafted public relations and philanthropic communications.

She holds a B.S. in biochemistry from the University of California, Davis, a master’s degree in cell and molecular biology from the University of Texas, Austin, and is a doctoral candidate in technical communications at Texas Tech University.


Scott Isbell
Content Marketing Manager, AMBU INC

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Scott Isbell has worked in the medical device industry for 15 years, moving from sales to marketing and most recently launching Ambu’s first content marketing program. Scott has gone “all-in” with content marketing, seeing it as a perfect way to meet the marketing challenges caused by drastic changes in the United States healthcare system. As the sales force has less and less access to decision-makers, ensuring that marketing is providing extremely valuable information to our customers plays a key role in increasing awareness and brand equity.

Scott moved into the role of Content Marketing Manager in January of 2015 and has made several key discoveries in the past year. One key finding turned the content marketing strategy around 180 degrees and has led to a much easier content creation process.


Michele Kelly
Channel Excellence Leader, ASTRAZENECA

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Michele Kelly has worked as a multimedia specialist for 15 years; with a focus on content creation, search engine optimization, and closed looped marketing strategies. She’s currently a Channel Excellence Leader for AstraZeneca, using brand strategies to optimize the AstraZeneca ecosystem. Michele has led the launch of websites for more than half a dozen new indications for the Oncology Business Unit. Prior to joining AstraZeneca, she worked as an IT project manager; supporting the launch of HealthCare.gov, and leading updates to the digital properties of Johns Hopkins Medicine.
Michele resides in Maryland and is a proud graduate of Rutgers University.


Martin Kovach
Global Content and Creative Evolution Lead, MERCK

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Martin (Marty) Kovach is currently a Content Strategist within Customer Strategies and Innovation a Global CoE supporting all Human Health brands. Marty has spent nearly 30 years in Creative & Content Strategy with the last 23 years at Merck | MSD. He has held multiple positions of increasing responsibility in creative strategic marketing communications and content strategy areas. During the last two years, Marty has led the development of Customer Journey Mapping a new customer-centric approach adapted for life sciences leading to more relevant content and services. Marty has also co-developed Toolbox capability and the Content Factory capability further innovating the role and value of Content and Content Strategy, as a commercial differentiator for Merck | MSD. His philosophy and approach are focused on the customer’s experience and business results: Create positive customer experiences that solve pain points, while bringing value to our brands

Marty lives in Philadelphia, PA with his wife and son.


Shauna Leighton
Content Marketing Manager, Life Science, SEISMIC

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Shauna Leighton is a content marketing veteran with more than 8 years of experience at both technology and healthcare enterprises, including Magellan Rx Management. After receiving her Marketing degree from the University of Rhode Island, she has held different marketing roles, primarily interfacing with payers and pharmaceutical companies, and has been published in multiple healthcare journals. As Content Manager for Life Sciences at Seismic, Shauna leads the vertical’s marketing strategy and content efforts. She currently resides in Boston, Massachusetts.


Deb Nevins
Senior Associate Director, NPP Lead — Jardiance Brand Team, BOEHRINGER INGELHEIM PHARMACEUTICALS

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Deb is an award-winning, digitally-focused marketer with a career spanning 25 years, concentrating for the last 15 in the pharmaceutical industry. Most recently she has been designing and launching the customer engagement marketing plans for Boehringer Ingelheim within the Diabetes Alliance. She started her career on the agency side in graphic design and development, and quickly moved to account management, giving her a well-rounded understanding of how strong; strategically-based work is created and executed. Joining the client side in 2009 as a digital marketer at Novartis Oncology, she went on to support the digital launch of three different indications for Afinitor. Deb is passionate about understanding customers, and always seeking additional means to provide the optimal engagement by utilizing analytics and other data to generate actionable insights to bring the story to life. Deb is a tireless advocate for improving pharmaceutical marketing in a way that ultimately brings better outcomes to our patients.


Elizabeth Presson
Digital Media and Community Experience Manager, OTICON MEDICAL, LLC

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Liz Presson leads digital media and community strategy at Oticon Medical, the company pioneering hearing implant technology. Over the last four years, she’s built an online community and digital presence with a following of more than 50,000 passionate community members and advocates. She works to empower advocates who act as real-time content creators and inbound marketers for the business. Oticon Medical has received recognition for its digital media initiatives from one of the world’s most admired social media and technology influencers, Guy Kawasaki. Liz has spoken at Stanford’s Medicine X, Technori, World Maker Faire and Internet Summit and contributes on company culture, entrepreneurship and technology to publications such as Forbes, Fast Company, and Mashable.


Nicole Rojas
Head of R&D Internal Communications, TAKEDA

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Nicole is currently the head of R&D Internal Communications for Takeda Pharmaceuticals. Her responsibilities include helping to facilitate and innovate employee communications during the global transformation of R&D at Takeda. Nicole formerly led Digital Communications at Shire, including oversight and strategy for Shire’s external and internal corporate channels. She joined TKT in 2004, which was of one of Shire’s first acquisitions in the rare disease space in 2005. She has held various roles of increasing responsibility in Commercial Operations, Marketing, Global Medical Affairs, and Communications. Nicole received a BS from Emory University in Biology and a Master’s of Science in Health Policy & Management from the Harvard School of Public Health.


Ashima Sarin
Interactive Marketing Manager, Access Solutions, GENENTECH, INC

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Ashima is the Interactive Multichannel Marketing Manager for Genentech-Access.com, through which 1.5 million have access to the Genentech Medicines they need. Ashima has spent over 15 years in the healthcare industry in sales and marketing roles.


Buddy Scalera
Senior Director of Content Strategy, THE MEDICINES COMPANY

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Buddy Scalera is the Senior Director of Content Strategy at The Medicines Company in Parsippany, NJ. He’s the author of six books on visual storytelling and a popular blog about emarketing and technology. He is an internationally recognized speaker focusing on pharmaceutical content strategy, healthcare social media and digital health topics. He is a contributor to Content Marketing Institute and is a featured speaker at industry conferences, including Content Marketing World, Intelligent Content Conference, and corporate events including LinkedIn and several pharmaceutical manufacturers. He is a sought-after thought leader who has collaborated with IBM, Oracle, Cisco and other technology leaders.

He tweets at @BuddyScalera. He blogs at WordsPicturesWeb.com. His official website is BuddyScalera.com.


Jim Senft
Internal Communications Specialist, CSL BEHRING

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As a student, Jim’s natural curiosity and passion for storytelling led him to pursue a career in journalism. After graduating and spending eight years as a reporter, Jim’s passion for the field began to wane, though his desire to inform and share stories did not. He transitioned into corporate communications in 2008 and took the skills he learned in journalism with him, writing stories for company newsletters, websites, and the occasional video. In 2015, Jim landed at CSL Behring in King of Prussia, where he is part of a dynamic team of communications professionals who believe in the power of a good story.


Andrew Stark
SVP Content Solutions, PULSEPOINT

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As SVP, Content Solutions at PulsePoint, Andrew heads the company’s content solutions business, which unites unique content programs, high-impact native ad solutions, and powerful audience insights for brands.

Prior to PulsePoint, Andrew was VP, Sales and Marketing for Examiner Media Group. Andrew also held sales executive positions at Metro Boston and Boston Now, 365 Media USA.

Early in his career, Andrew served as CEO and Publisher at The SunPost, where he provided strategic leadership and shifted the publication’s readership profile and perception, growing a small community weekly paper into a large regional player.

Andrew holds an MBA from the University of Miami.


Nathan Stewart
Director, Inbound Marketing & Content Strategy, INTOUCH SOLUTIONS

Leala Thomas
Marketing Campaign Manager, BIO-RAD LABORATORIES

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Leala Thomas is a Marketing Development Manager at Bio-Rad Laboratories, a global leader in life science research and clinical diagnostics markets. In her current position, she focuses on campaign development for the drug discovery and development group, a role which includes outbound marketing and global training. She has an intense interest in learning about scientific discovery especially in the development of drugs. With over 15 years of experience in the biopharmaceutical industry, Ms. Thomas has held various roles in marketing for a number of biotech companies including Thermo Fisher Scientific. Early in her career, she spent time as a research scientist investigating the activity of a white blood cell during various trauma episodes. Ms. Thomas’ formal education includes an MBA in Marketing and Management from the University of Cincinnati and a B.A. in Microbiology from Miami University.


Sandra Velez
Customer Strategy and Innovation, Content Strategy Leader, Customer Engagement Capabilities, MERCK

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Sandra Velez, Content Strategy Leader, MERCK

Sandra is currently the Content Strategy Leader at Merck, part of the Customer Engagement Capabilities Center of Expertise. She leads a team that is deploying a new approach to content strategy, design, sourcing and delivery of relevant customer content via multiple channels with speed and efficiency and leading to superior customer engagement.

Prior to this role, Sandra was the Digital Marketing Strategy Leader for International Markets. She led a team of experts that consulted with international markets at Merck as they develop and execute on their Digital Customer Engagement strategy and providing expertise in developing digital marketing strategies and roadmaps.

Sandra has also held various leadership roles within Merck in Global Commercial Support, specializing in Key Account Management and Marketing Communications, working with top markets and Regions. Sandra joined Merck in 2007 and has worked in the U.S. Market and multiple Global roles. She led merger integration strategy and execution for Global Customer Strategy and achieved her Master Black Belt and Change Agent Level 1 certifications.

Prior to Merck, Sandra worked for the Advanced Materials business of GE for 12 years. She most recently worked in their GE Bayer Silicones Joint Venture as the Business Unit Leader for the Resins & Coatings Business located in Leverkusen, Germany. Before living in Europe, Sandra held various field and HQ sales and marketing roles in the US and Latin America markets.
Sandra has a B.S. in Chemical Engineering from the Massachusetts Institute of Technology (MIT) and an M.S. in Chemical Engineering from Worcester Polytechnic Institute (WPI).


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