6th Digital Marketing for Medical Devices West -

6th Digital Marketing for Medical Devices West
April 24 - 26, 2017
San Francisco, CA

The Leading Event Series for Device Marketers Looking to Improve Their Outreach to Current and Potential Customers

6th Digital Marketing for Medical Devices West – 6th Digital Marketing for Medical Devices West

Covering Your Most Pressing Issues to Provide You With Big-Picture Strategies and Tactical Tips

We’ve designed the program for the 6th Digital Marketing for Medical Devices West based exclusively on what your peers told us matters most. The industry told us you wanted more time for hands-on thought sharing with fellow attendees, so we added the Marketing and Sales Collaboration day, which is a full day of exercises, workshops and working groups to ensure you learn from the wisdom of fellow attendees in addition to the knowledge of the speakers. You and your peers told us that you’re trying to reach new, very different customers, and that their needs and priorities are vastly different than those of your existing customers. As such, we added content that focuses on how to make the financial case for your products to hospitals, ACOs and other new customer bases.

Join the following speakers as they share their insights into how to excel at marketing during these complex and ever-evolving times:

Align Internal Stakeholders — Including Sales — for More Cohesive Messaging and Outreach


Lia Aran,
Digital Creative Director, Global Digital Marketing, BOSTON SCIENTIFIC

Jeff Rummer, Director of Global Marketing Operations, MEDTRONIC

Israel Madera, Vice President of Clinical and Marketing, SANARUS TECHNOLOGIES, INC.

Jeff Sullivan, Director of Marketing, Patient and Healthcare Professional, Diabetes Care, ROCHE DIAGNOSTICS CORP.

Lia Aran,
Digital Creative Director, Global Digital Marketing, BOSTON SCIENTIFIC

Jeff Rummer, Director of Global Marketing Operations, MEDTRONIC

Israel Madera, Vice President of Clinical and Marketing, SANARUS TECHNOLOGIES, INC.

Jeff Sullivan, Director of Marketing, Patient and Healthcare Professional, Diabetes Care, ROCHE DIAGNOSTICS CORP.

Prepare for the Future of Digital Marketing


Chiranjiv Singh, Global Marketing Director — Diagnostic Cardiology, GE HEALTHCARE

David Salmon, Global Director, Digital Center of Excellence, ABBOTT VASCULAR

Dmitriy Kuzin, Director, Integrated Brand Marketing, Breast and Skeletal Health Division, HOLOGIC

Heather Simonsen, Vice President of Global Marketing, PQ BYPASS, INC.

Chiranjiv Singh, Global Marketing Director — Diagnostic Cardiology, GE HEALTHCARE

David Salmon, Global Director, Digital Center of Excellence, ABBOTT VASCULAR

Dmitriy Kuzin, Director, Integrated Brand Marketing, Breast and Skeletal Health Division, HOLOGIC

Heather Simonsen, Vice President of Global Marketing, PQ BYPASS, INC.

Make Digital Channels Work for You

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Debbie Donovan, Director, Communications and Corporate Identity, ENDOGASTRIC SOLUTIONS, INC.

Vasey Hargreaves, Director of Marketing, INTERSECT ENT

Jamie Murdock, Vice President of Global Marketing, Spine, RTI SURGICAL, INC.

Sheila Raja, Global Digital Strategy Manager, STRYKER, INC.
melissa-armstong
Debbie Donovan, Director, Communications and Corporate Identity, ENDOGASTRIC SOLUTIONS, INC.

Vasey Hargreaves, Director of Marketing, INTERSECT ENT

Jamie Murdock, Vice President of Global Marketing, Spine, RTI SURGICAL, INC.

Sheila Raja, Global Digital Strategy Manager, STRYKER, INC.

Top Five Reasons to Attend

  1. Demonstrate value to your customers. This year’s conference focuses on how to understand your customers’ needs and develop a marketing campaign to address them and provide value — whether your customers are accountable care organizations (ACOs), hospitals, HCPs or patients.
  2. Engage with speakers who are typically inaccessible. We seek out presenters who aren’t typically on the speaker circuit to provide you with insights and case studies you won’t find anywhere else. We also listen to your feedback to ensure we invite back the speakers you’d like to hear from again.
  3. Network with your peers. The Digital Marketing for Medical Devices series attracts like-minded professionals from across the industry. In fact, more than 64% of last year’s attendees were from medical device organizations.
  4. Learn how to increase collaboration with your sales counterparts effectively. For the first time ever at Digital Marketing for Medical Devices West, we’re adding the highly successful Marketing and Sales Collaboration Day. The longer sessions allow for greater collaboration and engagement with speakers and fellow attendees.
  5. Identify innovative ways to market to payers. For 2017, we’ve increased the allotted time for discussions and presentations about innovative ways to market to payers. Whether you create a partnership complete with risk sharing or just want to learn the best way to make a business case for your product over your competitors’, these sessions will leave you with strategies to take back to the office.

Who Should Attend

This conference is designed for marketing and sales professionals within the medical industry whose responsibilities include:

  • Marketing
  • eMarketing
  • Interactive Marketing
  • Digital Marketing
  • Social Media
  • Multichannel Marketing
  • eBusiness
  • Advertising and Promotions
  • Brand Management
  • Product Management
  • Portfolio Management

This event is also of interest to:

  • Component Suppliers
  • Marketing Service Providers
  • Advertising Agencies
  • Consultants
  • Law Firms
  • Academics
  • Technology Experts
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