7th Digital Marketing for Medical Devices West -

7th Digital Marketing for Medical Devices West
April 23 - 25, 2018
San Francisco, CA

The Leading Event Series Providing Medical Device Marketers With Strategies and Actionable Insights to Connect With Customers in a More Meaningful Way

Agenda – 7th Digital Marketing for Medical Devices West



Marketing and Sales Collaboration Day

 Monday, April 23, 2018

9:00AM – 9:30AM

Opening Remarks


Steve Goldsmith, Vice President of Marketing, Sanovas, INC.

9:30AM – 10:30AM

Optimize Marketing and Sales in Preparation of a Global Launch


Donna Collins, Vice President of Global Marketing and Business Development, ELIXIR MEDICAL

10:30AM – 11:00AM

Networking Break


11:00AM – 12:00PM

Educate Field Forces on Product Reimbursement so They Can Make the Business Case


Leslie Stephens, Director of Market Access, ABBOTT

12:00PM – 1:00PM

Blend Consumer and Physician Outreach for Consistent Messaging


Michael Krachon, Vice President of Sales and Marketing, ISORAY

1:00PM – 2:00PM

Networking Luncheon


2:00PM – 3:00PM

Implement a Sales and Marketing Platform That Actually Works


Peter Alexander, Ph.D., Director, Digital Marketing, iRhythm Technologies, Inc.

3:00PM – 3:30PM

Networking Break



Day One

 Tuesday, April 24, 2018

8:30AM – 9:00AM

Opening Remarks


Debbie Donovan, Senior Director, Corporate Marketing, ENDOGASTRIC SOLUTIONS

9:00AM – 9:45AM

CASE STUDY: Utilize Digital Transformation to Support Strategic Brand Objectives


Patrick Bernardi, Chief Marketing Officer and Senior Vice President, HU-FRIEDY

9:45AM – 10:30AM

Examine the Complexities of Marketing a Product That Is First in a Category


Kristie Burns, Chief Marketing Officer and Business Development, CALA HEALTH

10:30AM – 11:00AM

Networking Break


11:00AM – 11:45AM

CASE STUDY: Zero to 100 — Digital Marketing and DTPC Campaign Launch in Six Months


Merrill Collier, Global Marketing Manager, CLARET MEDICAL

11:30AM – 12:00PM

Market to Financially Minded Executives Instead of Clinically Focused Practitioners


Kevin Tausend, Head of Marketing, BIOTRACE MEDICAL

12:00PM – 12:30PM

CASE STUDY: Use Humor to Build Your Brand


Elaine McGhee, Marketing Manager, Customer Solutions, ResMed

12:30PM – 1:30PM

Networking Luncheon


1:30PM – 2:15PM

Shake up the Traditional Marketing Model to Provide an Omnichannel and Personalized Buying Experience


Sam Talya, Global eCommerce Lead for Health Systems, PHILIPS

2:15PM – 3:00PM

CASE STUDY: Improve Customer Communication and Drive Value


Mike Moeller, Head of Marketing — DSS Americas Region, MEDTRONIC DIABETES

3:00PM – 3:30PM

Examine Robotics Innovation Through the Lens of a Marketer


Nathalie Tremblay, Senior Director of Marketing, KINOVA

3:30PM – 4:00PM

Networking Break


4:00PM – 4:30PM

Explore the Past, Present and Future of Digital Marketing


Patricia Correa, Director of Developer Marketing, Google Play
Interviewed by:
Reena Mishra, Director, Product Marketing, SI-BONE INC.

4:30PM – 5:15PM

Tying It Together: Main Conference Day One


Debbie Donovan, Senior Director, Corporate Marketing, ENDOGASTRIC SOLUTIONS

5:15PM – 6:15PM

Networking Reception



Day Two

 Wednesday, April 25, 2018

9:00AM – 9:45AM

CASE STUDY: Prime the Market for a New Product on a Global Scale


Tomi Barton, Senior Vice President, Marketing, Deputy to the CEO, GAME READY

9:45AM – 10:30AM

Leverage Facebook Advertising Tactics for Growth


Omar M. Khateeb, Neuromarketing Strategist

10:30AM – 11:00AM

Networking Break


11:00AM – 11:30AM

CASE STUDY: Jump Into Facebook for DTP Outreach


Vasey Hargraeves, Director of Marketing, INTERSECT ENT
Jeff Quon, Manager, Digital and Consumer Marketing, INTERSECT ENT

11:30AM – 12:00PM

Build a Global Marketing Engine for More Effective Outreach


Jim Lefevere, Director, Marketing Strategy and Services, ROCHE DIABETES CARE

12:00PM – 12:30PM

CASE STUDY: Educate the Market Segment When Launching a Product That’s New to Your Target Audience


Christina Kirby, Marketing Director, Optovue Inc.

12:30PM – 1:30PM

Networking Luncheon


1:30PM – 2:15PM

CASE STUDY: Best Practices for Entering the Direct to Patient Marketing Realm


Breanna Hunt, Senior Marketing Manager, NEVRO

2:15PM – 2:45PM

CASE STUDY: Engage the Healthcare Professional and Consumer by Reframing “Before and After” Into a Digital Experience


Taylor Pearson, Brand Manager — Dysport & Sculptra, Aesthetic Business Unit, NESTLÉ SKIN HEALTH

2:45PM – 3:00PM

Networking Break


3:00PM – 3:30PM

Explore Best Practices to Add New Marketing Channels to Traditional Outreach to Clinicians


Kumar Bala, Marketing Manager, MEDICAL DEVICE COMPANY


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