7th Digital Marketing for Medical Devices West -

7th Digital Marketing for Medical Devices West
April 23 - 25, 2018
San Francisco, CA

The Leading Event Series Providing Medical Device Marketers With Strategies and Actionable Insights to Connect With Customers in a More Meaningful Way

Agenda – 7th Digital Marketing for Medical Devices West

Marketing and Sales Collaboration Day

 Monday, April 23, 2018

9:15AM – 9:30AM

Opening Remarks

Steve Goldsmith, Vice President of Marketing, Sanovas, INC.

9:30AM – 10:30AM

Optimize Marketing and Sales in Preparation of a Global Launch

Donna Collins, Vice President of Global Marketing and Business Development, ELIXIR MEDICAL

10:30AM – 11:00AM

Networking Break

11:00AM – 12:00PM

Educate Field Forces on Product Reimbursement So They Can Make the Business Case

Leslie Stephens, Vice President Global Market Access, HEARTFLOW

12:00PM – 1:00PM

Blend Consumer and Physician Outreach for Consistent Messaging

Michael Krachon, Vice President of Sales and Marketing, ISORAY

1:00PM – 2:00PM

Networking Luncheon

2:00PM – 3:00PM

Implement a Sales and Marketing Platform That Actually Works

Peter Alexander, Ph.D., Director, Digital Marketing, iRhythm Technologies, Inc.

3:00PM – 3:30PM

Networking Break

3:30PM – 4:30PM

Optimizing Consumer Digital Engagement and Conversion: Lessons Learned in Elective Medical Procedure Marketing

Clay Wilemon, Chief Executive Officer and Chief Strategy Officer, DevicePharm, Inc.
Jon Hermie, President, DevicePharm, Inc.

Day One

 Tuesday, April 24, 2018

8:30AM – 9:00AM

Opening Remarks

Debbie Donovan, Senior Director, Corporate Marketing, ENDOGASTRIC SOLUTIONS

9:00AM – 9:45AM

Market to Financially Minded Executives Instead of Clinically Focused Practitioners

Kevin Tausend, Head of Marketing, BIOTRACE MEDICAL

9:45AM – 10:30AM

Examine the Complexities of Marketing a Product That Is First in a Category

Kristie Burns, Chief Marketing Officer and Business Development, CALA HEALTH

10:30AM – 11:00AM

Networking Break

11:00AM – 11:30AM

CASE STUDY: Zero to 100 — Digital Marketing and DTPC Campaign Launch in Six Months

Merrill Collier, Global Marketing Manager, CLARET MEDICAL

11:30AM – 12:00PM

Your Doctors Are Learning With Video Games and It’s a Win for Med Device

Sam Glassenberg, Founder and CEO, LEVEL EX

12:00PM – 12:30PM

CASE STUDY: Use Humor to Build Your Brand

Elaine McGhee, Marketing Manager, Customer Solutions, ResMed

12:30PM – 1:30PM

Networking Luncheon

1:30PM – 2:15PM

Shake up the Traditional Marketing Model to Provide an Omnichannel and Personalized Buying Experience

Sam Talya, Global eCommerce Lead for Health Systems, PHILIPS

2:15PM – 3:00PM

CASE STUDY: Improve Customer Communication and Drive Value

Mike Moeller, Head of Marketing — DSS Americas Region, MEDTRONIC DIABETES

3:00PM – 3:30PM

Examine Robotics Innovation Through the Lens of a Marketer

Nathalie Tremblay, Senior Director of Marketing, KINOVA

3:30PM – 4:00PM

Networking Break

4:00PM – 4:30PM

Explore the Past, Present and Future of Digital Marketing

Patricia Correa, Director of Developer Marketing, Google Play
Interviewed by:
Reena Mishra, Director, Product Marketing, SI-BONE INC.

4:30PM – 5:15PM

Tying It Together: Main Conference Day One

Debbie Donovan, Senior Director, Corporate Marketing, ENDOGASTRIC SOLUTIONS

5:15PM – 6:15PM

Networking Reception

Day Two

 Wednesday, April 25, 2018

8:30AM – 8:45AM

Opening Remarks and Recap of Day One

Wendy Lund, CEO, GCI Health

8:45AM – 9:15AM

CASE STUDY: Prime the Market for a New Product on a Global Scale

Tomi Barton, Senior Vice President, Marketing, Deputy to the CEO, GAME READY

9:15AM – 9:45AM

Align Sales and Marketing for Measured Results With Sales Enablement

Susan Felke, Senior Manager of Content Management, Illumina

9:45AM – 10:15AM

Leverage Facebook Advertising Tactics for Growth

Omar M. Khateeb, Neuromarketing Strategist

10:15AM – 10:45AM

Networking Break

10:45AM – 11:15AM

CASE STUDY: Jump Into Facebook for DTP Outreach

Vasey Hargraeves, Director of Marketing, INTERSECT ENT
Jeff Quon, Manager, Digital and Consumer Marketing, INTERSECT ENT

11:15AM – 11:45AM

Prepare for the Revolution

Rob Muller, Digital Marketing Manager, Strategy and Communications, ROCHE DIAGNOSTICS CORP

11:45AM – 12:15PM

CASE STUDY: Educate the Market Segment When Launching a Product That’s New to Your Target Audience

Christina Kirby, Marketing Director, Optovue Inc.

12:15PM – 12:45PM

Immersing Diabetes Influencers in Abbott’s FreeStyle Libre Experience — A Breakthrough Technology With the Potential to Transform Diabetes Management

Jennifer Heth, Senior Manager of Public Affairs, Diabetes Care, Abbott
Wendy Lund, CEO, GCI Health

12:45PM – 1:30PM

Networking Luncheon

1:30PM – 2:15PM

CASE STUDY: Best Practices for Entering the Direct to Patient Marketing Realm

Breanna Hunt, Senior Marketing Manager, NEVRO

2:15PM – 2:45PM

CASE STUDY: Engage the Healthcare Professional and Consumer by Reframing “Before and After” Into a Digital Experience

Taylor Pearson, Brand Manager — Aesthetic Business Unit, NESTLÉ SKIN HEALTH

2:45PM – 3:00PM

Networking Break

3:00PM – 3:30PM

Explore Best Practices to Add New Marketing Channels to Traditional Outreach to Clinicians

Kumar Bala, Marketing Manager, MEDICAL DEVICE COMPANY

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