6th Digital Marketing for Medical Devices West -

6th Digital Marketing for Medical Devices West
April 24 - 26, 2017
San Francisco, CA

The Leading Event Series for Device Marketers Looking to Improve Their Outreach to Current and Potential Customers

Agenda – 6th Digital Marketing for Medical Devices West



Marketing and Sales Collaboration Day

 Monday, April 24, 2017

9:00AM – 9:30AM

Opening Remarks


Jeff Rummer, Director of Global Marketing Operations, MEDTRONIC

9:30AM – 10:45AM

Develop a Framework of Action Items to Increase Attendance of Company-Sponsored Symposiums


Israel Madera, Vice President of Clinical and Marketing, SANARUS TECHNOLOGIES INC.
Heather Simonsen, Vice President of Global Marketing, PQ BYPASS

10:45AM – 11:15AM

Networking Break


11:15AM – 12:30PM

Implement a Sales and Marketing Platform That Works Across Various Divisions


Andrew Cohen, Senior Product Marketing Director, SEISMIC

12:30PM – 1:30PM

Networking Luncheon


1:30PM – 2:45PM

Develop and Distribute Relevant Content for Sales Teams to Pass Along to Current or Prospective Customers


Peter Dannenfelser, Global Leader, Social and Digital Communications, JOHNSON & JOHNSON MEDICAL DEVICES COMPANIES
Danielle Defeo, Senior Manager, Social Media Communications, JOHNSON & JOHNSON MEDICAL DEVICES COMPANIES
David DeJonghe, Director of Marketing, Digital Innovation and Pipeline, JOHNSON & JOHNSON DIABETES CARE COMPANIES

2:45PM – 3:00PM

Networking Break


3:00PM – 4:00PM

Review Key Takeaways from the Marketing and Sales Collaboration Day


Jeff Rummer, Director of Global Marketing Operations, MEDTRONIC
Whitney Hausmann, Marketing Director, DUNE MEDICAL DEVICES


Main Conference Day One

 Tuesday, April 25, 2017

8:30AM – 9:00AM

Opening Remarks


Jeff Gaus, Senior Vice President of Strategy and Customer Success, PROLIFIQ SOFTWARE

9:00AM – 9:45AM

Avoid Becoming a Dinosaur: How Digital Is Transforming the Health Care Industry


Chiranjiv Singh, Global Marketing Director — Diagnostic Cardiology, GE HEALTHCARE

9:45AM – 10:30AM

CASE STUDY: Develop a Pilot Program to Build Out a Digital Marketing Campaign Strategically


Jamie Murdock, Vice President of Global Marketing, Spine, RTI SURGICAL

10:30AM – 11:00AM

Networking Break


11:00AM – 11:45AM

Develop Compelling Content to Share Across Geographic Regions


Elaine Pearton, Global Digital Marketing Manager, Ascensia Diabetes Care

11:45AM – 12:30PM

Virtual Surgery: Using Video Games to Train Surgical Specialists on Medtech Products


Sam Glassenberg, Chief Executive Officer, LEVEL EX

12:30PM – 1:30PM

Networking Lunch


1:30PM – 2:00PM

CASE STUDY: Harness Patient Education in the Digital Age (from a Physician’s Office to Facebook Posts)


Vasey Hargreaves, Director of Marketing, INTERSECT ENT
Jeff Quon, Senior Product Manager, INTERSECT ENT

2:00PM – 2:30PM

CASE STUDY: Deliver Engaging Content via Preferred Channels to Gain Respect from Providers


Sheila Raja, Global Digital Strategy Manager, STRYKER CORP.

3:00PM – 3:30PM

Networking Break


3:30PM – 4:15PM

How to Position Your Medical Technology in Today's Healthcare Environment


Heather Simonsen, Vice President of Global Marketing, PQ BYPASS

4:15PM – 5:00PM

CASE STUDY: Learn How Customer Segmentation Affects Marketing Campaign Media Channels


Jeff Sullivan, Director of Marketing, Patient and Healthcare Professional, Diabetes Care, ROCHE DIAGNOSTICS CORP

5:00PM – 6:00PM

Evening Reception



Main Conference Day Two

 Wednesday, April 26, 2017

8:30PM – 9:00AM

Opening Remarks and Recap of Day One


Debbie Donovan, Director, Communications and Corporate Identity, ENDOGASTRIC SOLUTIONS, INC.

9:00AM – 9:45AM

Neuromarketing 101: How to Pull Levers in the Minds of Customers and Your Board


Omar M. Khateeb, Marketing Manager, Product and Platform Technologies, RESTORATION ROBOTICS

9:45AM – 10:30PM

Learn Why and How Design Is a Strategic Capability Growing in Influence and Prominence


Lia Aran, Digital Creative Director, Global Digital Marketing, BOSTON SCIENTIFIC

10:30AM – 11:00AM

Networking Break


11:00AM – 11:30AM

Shake Up the Traditional Marketing Flow by Integrating Outreach to All Key Stakeholders to Increase Demand for Your Products


Dmitriy Kuzin, Director, Integrated Brand Marketing, Breast and Skeletal Health Division, HOLOGIC
Keith Betz, Vice President, Client Services, BUTLER/TILL

11:30AM – 12:00PM

CASE STUDY: Bring Disruptive Innovation to Market with a Low-Touch Sales Model


Luke Baldwin, Digital Content Marketing Manager, PHILIPS

12:00PM – 12:45PM

Demonstrate ROI on Digital Communication Efforts


Debbie Donovan, Director, Communications and Corporate Identity, ENDOGASTRIC SOLUTIONS, INC.

12:45PM – 1:45PM

Networking Lunch


2:15PM – 2:45PM

Proactively Work with Naysayers to Utilize Social Media in a Beneficial Way


Caitlin Rogers, Principal Product Specialist, MEDTRONIC

2:45PM – 3:15PM

CASE STUDY Utilize Facebook as a Tool to Reach a Consumer-Level Audience for Disease Awareness


Kristin Garvin, MPH, Senior International Product Manager, Communications, ROCHE MOLECULAR SYSTEMS INC.
Christine Buk, Senior Manager, Global Digital Marketing, ROCHE MOLECULAR SYSTEMS INC.


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