7th Digital Marketing for Medical Devices West -

7th Digital Marketing for Medical Devices West
April 23 - 25, 2018
San Francisco, CA

The Leading Event Series Providing Medical Device Marketers With Strategies and Actionable Insights to Connect With Customers in a More Meaningful Way

Faculty – 7th Digital Marketing for Medical Devices West


Peter Alexander, Ph.D.
Director of Digital Marketing, IRHYTHM TECHNOLOGIES

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Professor Alexander has over 30 years of successful marketing and sales management experience in medical devices, transportation, pharmaceuticals, consumer products and retail. Since 1995 he has specialized in digital marketing strategy and is adept at using a company’s digital presence to drive sales leads, create loyal customer relationships and build effective B2B and direct-to-consumer marketing campaigns.

He has co-authored the books Internet Marketing Tips For Busy Executives and Money Isn’t All That Matters, written several articles in national publications including Technology Business, InformationWeek, Marketing News, Human Resources Executive, and Sales & Marketing Excellence, and published the research dissertation Electronic Word of Mouth Communication: Factors that Influence the Forwarding of E-mail Messages which earned him a Ph.D. in Business Administration from Trident University International. Previously, he earned his B.S. and M.B.A. degrees in Marketing Management from the California State University system.

Professor Alexander currently serves as the Director of Digital Marketing for iRhythm Technologies, a cardiac medical device leader, where he has successfully implemented content management systems, sales enablement, and marketing automation platforms.


Kumar Bala
Marketing Manager, MEDICAL DEVICE COMPANY

Tomi Barton
Senior Vice President, Marketing, GAME READY

Patrick Bernardi
Chief Marketing Officer, HU-FRIEDY MANUFACTURING

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PATRICK BERNARDI is a visionary global marketing catalyst with 20+ years of experience guiding transformational improvements in B2B and B2C brand marketing across a wide variety of industries. Laser-focused on next generation solutions, his core strength is in effectively challenging the status quo to help companies craft break-through marketing strategies that support over-arching business objectives.

Patrick is an innovative brand builder, compelling communicator and inspiring creative thinker who leverages his agency and client-side knowledge to create centers of marketing excellence for the organizations he joins.

In his current position, Patrick serves as Chief Marketing Officer and Senior Vice President at Hu-Friedy, a world leader in the design and manufacture of dental instruments and products. In this role, Patrick is responsible for directing and managing the global brand marketing function, including brand strategy, digital customer engagement, content marketing, CRM and creative services.

Over the past eight years, Mr. Bernardi has played a critical role in helping Hu-Friedy achieve growth percentages that are double the industry average, while also directing a wholesale repositioning of the brand and implementing contemporary marketing approaches designed to better align with the mobile and digital expectations of the modern consumer.

Patrick has held executive leadership roles for the last two decades with companies such as OfficeMax, Experian, Forsythe Technology Leo Burnett and Harte-Hanks. With vast understanding of the messages and tools needed to create emotional connections with target audiences, Patrick is an agile, leading edge brand strategist who keenly comprehends the keys to success in today’s competitive global landscape.


Kristie Burns
Chief Marketing Officer and Business Development, CALA HEALTH

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Kristie Burns is the Chief Marketing Officer for Cala Health. She has held several strategic marketing leadership and business development roles with a global medical device leader, ResMed, and with biotechnology pioneer, Advanced Tissue Sciences(ATS). While at ResMed, she led dental sleep business as the Global General Manager and the $1B sleep business as the VP of Americas Marketing Solutions. She ran business development for the cardiac portfolio at ATS. She brings 20+ years of medical device and digital health experience to Cala Health. Kristie started her career with 5 years in health care consulting with LBA and HCIA. Kristie has a master’s of science in Executive Leadership from the University of San Diego, a business degree from the University of Kansas, and specialty courses at Kellogg School of Management.


Merrill Collier
Global Marketing Manager, CLARET MEDICAL

Donna Collins
Vice President of Global Marketing and Business Development, ELIXIR MEDICAL

Patricia Correa
Director, Developer Marketing, Google Play, GOOGLE INC.

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Patricia Correa is the Global Director of Developer Marketing at Google Play. Her team focuses on helping apps and games developers around the world, to create engaging and useful products, successful mobile businesses and reach global audiences. Patricia has over 20 years of experience in marketing. Prior to Google Play, Patricia led Android marketing for Latin America and consumer marketing for Google in Brazil. She also held roles at Nokia and Symbian leading platform marketing, Baker Mckenzie leading legal marketing, and Samsung, leading mobile hardware marketing. She was shortlisted for a Cannes Cyber Lion for the Color Plus City campaign in 2013. A proud native of Brazil, Patricia holds an MBA from Imperial College, London, and a BA in Social Communications from FAAP, Sao Paulo. A geek-at-heart, Patricia believes in using technology as a force for good.


Debbie Donovan
Director, Communications and Corporate Identity, ENDOGASTRIC SOLUTIONS, INC.

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Debbie Donovan is a medical device digital marketer focused on developing revenue-generating digital marketing programs for medical technology companies that include the integration of social media strategy.

Currently, Debbie is the Director of Communications and Corporate Identity at EndoGastric Solutions. Previously, she was a Director of Marketing at Avantis Medical Systems and established a robust digital foundation for Third Eye Colonoscopy. At Intuitive Surgical she was the Senior Manager focused on market development programs and e-marketing initiatives supporting Gynecology and Oncology surgery specialties. In addition, she has experience serving Ob/Gyn, Orthopedics/Spine and ENT physicians at Conceptus, Kyphon and Somnus. Her expertise is in developing effective strategies and leading teams in marketing communications, public relations and event programs.

Before heading to the client side, Debbie began her career at marketing communications and public relations agencies. She holds a BA degree in public relations journalism from the University of Southern California. She also lectures at UC Extension courses and is an active member of the International Association of Business Communicators, Silicon Valley Chapter (IABC-SV).


Steve Goldsmith
Vice President of Marketing, SANOVAS, INC.

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Steve has over 30 years of Advertising, Sponsorship, Funding Creative Production, PR and Media Buying for Internet, Radio, TV, Out-of-Home and Print, Product Launches, Integrated Marketing, International Corporate Events, and Tradeshows.

He has held Executive Level Marketing, Product Development and Sales positions at Caribiner International, TBAGlobal, PGI, CMS, BigBook, iBEAM Broadcasting, and has run his own ad agency. He served as President of The Product Placement People. Inc., President of SwitchGenie, Inc, and has broad experience as a TV Producer, Magazine Publisher, Music Producer, and Performing Jazz Artist.

His clients have included Hewlett Packard, Intel, Yahoo!, National Semiconductor, McKesson, Siemens Medical Solutions, Applied Materials, StorageTek, Cadence Design, MGM, Sony Entertainment, United Artists and the Donald Trump Network.

Duke University ’76, University of Miami. ’79


Vasey Hargraeves
Director of Marketing, INTERSECT ENT

Breanna Hunt
Senior Marketing Manager, NEVRO

Omar M. Khateeb
Neuromarketing Strategist

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Omar M. Khateeb currently serves as Marketing Manager of Product and Platform Technologies at Restoration Robotics. Prior, he served as the U.S. Marketing Manager at Mazor Robotics.


Christina Kirby
Marketing Director, OPTOVUE INC.

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Christina has more than 15 years’ experience in medical device marketing and is currently responsible for the marketing strategy and implementation at Optovue, Inc. Prior to joining Optovue, she spent seven years at SynergEyes, Inc. and also held product marketing roles at Spinal Elements, Ascension Orthopedics, Kinetikos Medical, Inc. and Zimmer Dental. Christina received her bachelor’s degree in marketing from the University of Georgia and her MBA from Old Dominion University.


Michael Krachon
Vice President of Sales and Marketing, ISORAY

Jim Lefevere
Head of Global Digital Marketing & Social Media, ROCHE

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Jim Lefevere is an award-winning marketing leader and innovative global marketing and commercial operations professional in consumer goods, health care, and medical devices. He combines senior marketing experience with a pioneering entrepreneurial vision. Named one of the Top Forty business professionals under 40 by the Indianapolis Business Journal, He has lead marketing efforts for Fortune 100 organizations, industry consortium and fast growth start-ups. A respected expert on digital marketing and health care, he has been called a Social Media Pioneer and a Digital Health Scholar. His focus is on creating marketing and digital strategies that connect, engage and make a difference. He currently heads global marketing strategy and services along with digital marketing for a division of the world’s largest bio-tech company and a leader in research driven health care.


Hunt Mayo
Senior Brand Manager – Aesthetics and Correctives, NESTLé SKIN HEALTH

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Hunt Mayo is a Associate Director – Aesthetics & Correctives at Nestlé Skin Health and leads Direct to Physician, Physician to Consumer and Direct to Consumer marketing strategy and tactical execution for a 5 SKU Brand in the US Market.  Since joining the Nestlé Skin Health team 2 years ago, he has led the successful re-launch of mature brand and the market-changing launch of 2 new SKUs in the US by focusing marketing strategy and execution on key customer insights at pivotal movements of truth in the customer journey.

Prior to joining Nestlé Skin Health, Hunt spend 14 years at Eli Lilly & Company in various Sales, Market Research, Global Brand Development, and Global Brand Marketing roles where he launched several blockbuster brands in men’s health, diabetes and oncology. 
 
Hunt holds a B.S. in Biology from Wake Forest University and an M.B.A from the Kelley School of Business at Indiana University. His personal interests primarily center around his family, his faith, CrossFit and commercial aviation.


Elaine McGhee
Marketing Manager, Customer Solutions, RESMED

Reena Mishra
Director, Product Marketing, SI-BONE, INC.

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Reena Mishra, Senior Director of Marketing, VisionCare Ophthalmic Technologies

Reena Mishra joined SI-BONE in 2016 and has over 15 years of marketing management experience in medical device companies in both high growth and development stages. She currently leads SI-BONE’s outbound marketing team, with a specific focus on direct to patient and digital marketing initiatives. Prior to joining SI-BONE, Reena held various marketing positions with VisionCare Ophthalmic Technologies, Pivot Medical (acquired by Stryker in 2014), Spinal Modulation (acquired by St. Jude in 2015) and ArthroCare Corporation (acquired by Smith & Nephew in 2014).

Reena holds an MBA from Santa Clara University, an M.A. in Kinesiology from San Jose State University, and a BA in Kinesiology from Occidental College.


Mike Moeller
Head of Marketing — DSS Americas Region, MEDTRONIC DIABETES

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Mike is a Marketing professional committed to transforming healthcare through building strong businesses and brands.  Over his 20+ year tenure in Pharmaceuticals and Medical Devices, Mike has built expertise in introducing new healthcare innovation into the market through a variety of roles in R&D, Finance, Operations, Field Sales, Managed Care & Marketing.  Mike currently serves as the Americas Regional Marketing Lead for Medtronic Diabetes Service & Solutions business, a $750M+ business focused on developing value-based healthcare solutions that transform diabetes management.  Mike’s work primarily focuses on downstream marketing of a unique combination of consumer technologies, glucose sensors, intelligent analytics, and digital coaching platforms to commercialize behaviors change solutions that efficiently improve patient self-management and outcomes.  When not earning new business, the team is focused on retaining customers be delivering excellent customer service for the ongoing diabetes supplies.


Taylor Pearson
Brand Manager — Dysport & Sculptra, Aesthetic Business Unit, NESTLÉ SKIN HEALTH

Jeff Quon
Manager, Digital and Consumer Marketing, INTERSECT ENT

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Jeff leads market development, digital marketing and patient education activities at Intersect ENT. Prior to Intersect ENT, Jeff helped lead the direct-to-patient market research and digital strategy for Abbott’s bioabsorbable coronary stent. He also has project management and healthcare consulting experience at Techflow, Inc. and Accenture. Jeff received his bachelor’s degree in economics from UC Berkeley and his MBA from the University of Michigan, Ross School of Business.


Leslie Stephens
Director of Market Access, ABBOTT

Sam Talya
Global eCommerce Lead for Health Systems, PHILIPS

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  • Evangelise omnichannel commerce within Philips Health Business and Market organizations
  • Strategize online monetization options for medical devices and propositions, and work the global technology/product managers to deliver solutions
  • Support omnichannel customer ordering, engagement and digital marketing approach for all market organizations
  • Lead deployment of transformation program in each market to step-up B2B online sales in Medical devices/propositions, including changes in operating model and way of working

Kevin Tausend
Head of Marketing, BIOTRACE MEDICAL

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Kevin Tausend has over 25 years of experience in medical device product management and marketing. He is currently Vice President of Marketing at BioTrace Medical Inc., an interventional cardiology start-up. Previous leadership roles have included SinuSys Corp., ArthroCare ENT (acquired by Smith & Nephew,) Dorland Global Health Communications (acquired by Huntsworth PLC,) and LASIK innovator VISX Inc. (acquired by Advanced Medical Optics, now part of Johnson & Johnson Vision.) Kevin holds a BSME from the University of Rochester, an MBA from Santa Clara University, and is currently pursuing an MS Health Informatics degree at the University of San Francisco.


Nathalie Tremblay
Senior Director of Marketing, KINOVA

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