8th Digital Marketing for Medical Devices -

8th Digital Marketing for Medical Devices
August 6–8, 2018
Minneapolis, MN

The Longest Running and Best Attended Event for Device Marketers Looking to Engage With Potential Customers in Innovative and Strategic Ways

Agenda – 8th Digital Marketing for Medical Devices



Marketing and Sales Collaboration Day

 MONDAY, AUGUST 6

9:15AM – 9:30AM

Opening Remarks


Steve Goldsmith, Vice President, Marketing, SANOVAS, INC.

9:30AM – 10:30AM

Explore the Importance of Open Communication to Develop Trust (and More Valuable Marketing Materials)


Daniel Ballew, Digital Marketing Specialist, Hardy Diagnostics

10:30AM – 11:00AM

Networking Break


11:00AM – 12:00PM

Leverage Sales Rep Insights to Develop Marketing That Resonates


Wendy Suljak, Director of Global Marketing, MIRADRY

12:00PM – 1:00PM

Networking Luncheon


1:00PM – 2:00PM

Hear Directly From the Sales Perspective to Learn What’s Most Important to Them


Josh Peters, National Sales Director, Urology Care, Men's Health, COLOPLAST

2:00PM – 3:00PM

Bridge the Gap Between Marketing and Sales


Nick Wanliss, Digital Marketing Specialist, ENT, MEDTRONIC

3:00PM – 3:30PM

Networking Break


4:30PM – 5:00PM

Tying It Together: Review Key Takeaways From the Marketing and Sales Collaboration Day


Steve Goldsmith, Vice President, Marketing, SANOVAS, INC.


Day One

 TUESDAY, AUGUST 7

8:45AM – 9:15AM

Opening Remarks


9:15AM – 10:00AM

Own the Channel, Not Just the Content: Create a Platform for Physicians


Catherine (Cat) Jennings, Vice President, Global Marketing and New Business Development, Peripheral Interventions, Boston Scientific Corporation

10:00AM – 10:45AM

Your Doctors Are Learning With Video Games. And It’s a Win for Med Device


Sam Glassenberg, Founder and CEO, LEVEL EX

10:45AM – 11:15AM

Networking Break


11:15AM – 12:15PM

POINT/COUNTERPOINT: Examine the Pros, Cons, and Everything in Between of Participating In Social Media


Moderated by: Zoe Dunn, Principal, HALE ADVISORS
Pete Dannenfelser, Social and Digital Communication Leader, Johnson & Johnson Medical Devices
Omar Khateeb, Director of Growth Marketing and Branding, POTRERO MEDICAL

12:15PM – 1:00PM

Why I'm Giving up on Social Media


Drew Wilkens, Vice President Marketing and Sales, PYREXAR MEDICAL

1:00PM – 2:00PM

Networking Luncheon


 

OVERARCHING MARKETING STRATEGIES

2:00PM – 2:45PM
Innovative Campaigns That Drive Impact, Awareness, Interest, and Action

Liz Presson, Digital Media and Community Experience, OTICON MEDICAL

2:45PM – 3:30PM
Discuss Procedure Growth Tactics Using Facebook Ad Platform

Omar Khateeb, Director of Growth Marketing and Branding, POTRERO MEDICAL

CUSTOMER-FACING OUTREACH

2:00PM – 2:45PM
Use Geotargeting to Connect With a Highly Specfic Demographic

Karl Spilseth, Digital Marketing Manager, MEDTRONIC

2:45PM – 3:30PM
Embrace Digital Transformation for Content Management

Terri Howard, Director, Commercial Content, Medical Device and Diagnostics, VEEVA SYSTEMS

 

3:30PM – 4:00PM

Networking Break


 

OVERARCHING MARKETING STRATEGIES

4:00PM – 4:30PM
Align Sales and Marketing for Measured Results With Sales Enablement

Susan Felke, Senior Manager of Content Management, ILLUMINA

4:30PM – 5:00PM
Tying It Together

CUSTOMER-FACING OUTREACH

4:00PM – 4:30PM
Create a Digital Marketing Campaign to Compliment Med Ed Programs

Tonia Karpen, Senior Manager, Brand & Marketing Communications, ENTELLUS MEDICAL

4:30PM – 5:00PM
Tying It Together

 


Day Two

 WEDNESDAY, AUGUST 8

9:15AM – 9:45AM

Utilize Digital Transformation to Support Strategic Brand Objectives


Patrick Bernardi, Chief Marketing Oficer and Senior Vice President, HU-FRIEDY

9:45AM – 10:30AM

Explore Successful Integration of Marketing and Engineering to Enhance Marketing Campaigns and New Product Offerings


Danielle Reinhard, Group Manager, Emerging Technologies, GLOBUS MEDICAL, INC.

10:30AM – 11:00AM

Networking Break


11:00AM – 11:45AM

Develop a Multichannel HCP Sampling and Support Program to Complement Smaller Sales Forces


Todd A. Laderach, Group Manager, Customer Marketing, ROCHE DIABETES CARE, INC.

11:45AM – 12:15PM

Measure Success: How to Build a Reporting Framework to Share ROI With Executives


Paul Devlin, Digital Marketing Manager, AUGMENIX, INC.

12:15PM – 1:15PM

Networking Luncheon


1:15PM – 2:00PM

Be a Part of the Solution: Overcome Some of the Greatest Challenges Facing Marketing Senior Leadership Today


Jens Kemp, Vice President of Marketing, USA, AMBU, INC.
Interviewed by: Scott Isbell, Content Marketing Manager, AMBU, INC.


live chat software