Disease Awareness Campaigns Forum – Disease Awareness Campaigns Forum

Disease awareness campaigns stimulate conversations about a disease, disseminate information about the symptoms, and create a network of individuals who understand the disease state better. A multichannel approach is usually used to maximize patient and healthcare professional engagement, but choosing the best platforms to reach those that disease affects is essential to disseminate information properly.

While these campaigns raise general consciousness about a particular disease or therapeutic area, a deep understanding of the patient’s journey is crucial to identify knowledge gaps and develop messaging that informs those gaps. Marketing and patient engagement professionals combine efforts to gather information on the patient’s journey and disseminate educational information to help patients and their doctors understand every facet of a disease.

Disease awareness campaigns allow pharmaceutical companies to share educational information about a disease state to ultimately lead to improved patient care. ExL’s Disease Awareness Campaigns Forum is the industry’s only conference dedicated to strategies for building educational campaigns that resonate with patient and providers.

Learning Objectives

  • Learn to inform disease state knowledge gaps through multichannel awareness platforms
  • Refine patient and physicians education strategies through social media and patient networks
  • Measure the impact of disease awareness campaigns
  • Explore trends shaping the development of disease awareness campaigns
  • Consider small company perspective on allocating resources for a disease awareness campaign
  • Discuss best practices to utilize social media and market research to develop effective education campaigns
  • Understand how disease state education can shape the conversation about the implications of a disease

Who Should Attend

This conference is designed for representatives from pharmaceutical, biotechnology, and medical device companies and advocacy groups with responsibilities in the following areas:

  • Disease Area Marketing
  • Patient Engagement
  • Health System Engagement
  • Digital Marketing
  • Multichannel Marketing
  • Patient Strategy
  • Commercial Strategy
  • Market Research/Analytics
  • Patient Education
  • Patient Experience
  • Integrated marketing
  • Public Relations
  • Communications
  • Content Strategy
  • Product Development
  • Patient Advocacy
  • Commercial Development
  • Social Media Marketing

This conference is also of interest to:

  • Marketing/Advertising Agencies
  • Life Science Communication Service Providers
  • Market Research Service Providers
  • Digital Engagement Service Providers
  • Commercial Strategy Consultants
  • Patient Engagement Service Providers
  • Home Health Care Technology Solutions
Startdate: 2018-04-04
End Date 2018-04-05

Description:
Performer: ExL Events
Address : Disease Awareness Campaigns Forum