Agenda – Disease Awareness Campaigns Forum


  • Day One
  • Day Two

Day One

 Wednesday, April 4

9:00AM – 9:15AM

Chairperson Opening Remarks
Brian Peters, Vice President Marketing, MEDAC PHARMA

9:15AM – 10:00AM

Narrative Is a Powerful Tool to Engage With Patients and Healthcare Professionals
Katie MacFarlane, Sr. Vice President, Commercial Development, NAPO PHARMACEUTICALS

10:00AM – 10:45AM

Reaching HCPs With Compelling Disease Awareness Campaigns on Mobile and Digital Platforms
Dr. Joshua Landy, Chief Medical Officer, FIGURE 1

10:45AM – 11:15AM

Networking Break

11:15AM – 12:00PM

Case Study: Remodeling the Dialogue: Unbranded Conversations Lead to Improved Disease Education and HCP Engagement
Lisa Spiess–Yañez, Vice President Marketing, UNITED THERAPEUTICS

12:45PM – 1:45PM

Networking Luncheon

1:45PM – 2:30PM

Strategies to Measure the Impact of Disease Awareness Campaigns
Kendra Fanara, Group Product Director, Customer and Patient Engagement Marketing, JOHNSON & JOHNSON

2:30PM – 3:15PM

Develop Platforms for Patient and Physicians to Engage Around a Disease State
Debbe McCall, Patient Representative, FDA CARDIOVASCULAR DRUG AND DEVICE ADVISORY COMMITTEE; Chair, HEALTH EHEART ALLIANCE

3:15PM – 3:45PM

Networking Break

3:45PM – 4:30PM

Disease Awareness: More Than Just the Disease
Joseph Kim, Senior Advisor Clinical Innovation, ELI LILLY AND COMPANY

4:30PM – 5:15PM

Adapting Disease Education Activities Over Time As Disease State Awareness Evolves for Hemophilia
David Kuperstein, MBA, Managing Director, Hemophilia, PFIZER


Day Two

 Thursday, April 5

9:00AM – 9:15AM

Chairperson Opening Remarks
Brian Peters, Vice President Marketing, MEDAC PHARMA

9:15AM – 9:45AM

Identify Disease State Knowledge Gaps to Inform Awareness Platforms
Brian Peters, Vice President Marketing, MEDAC PHARMA

9:45AM – 10:30AM

Communicate the Value of Disease State Education for Vaccines
Kasia Hein-Peters, Vaxelis (PR51) Marketing Head, SANOFI PASTEUR

10:30AM – 11:00AM

Networking break

11:00AM – 12:00PM

Effective Disease Education Directed Towards Both Patients and Healthcare Professionals
Derek McIver, Point of Care Digital Marketing Communications, SIEMENS HEALTHINEERS
Connie Mardis, M.Ed., POC Value Ambassador, Point of Care Diagnostics, SIEMENS HEALTHINEERS

12:00PM – 1:00PM

Networking Luncheon

1:00PM – 1:45PM

Execute Disease Awareness Campaigns Through Patient Advocacy Partnerships
Jucinda Fenn-Hodson, Company Marketing, Hemophilia, GENENTECH
Sonali Chopra, Director, Advocacy Relations, GENENTECH

1:45PM – 2:30PM

Build a Digital Ecosystem for Disease Education
Jeffrey T. Quon, Senior Product Manager, INTERSECT ENT, INC

3:30PM –

Conference Concludes
Brian Peters, Vice President Marketing, MEDAC PHARMA