Faculty – Disease Awareness Campaigns Forum

Sonali Chopra
Director, Advocacy Relations, GENENTECH

Kendra Fanara
Group Product Director, Customer and Patient Engagement Marketing, JOHNSON & JOHNSON

Jucinda Fenn-Hodson
Company Marketing, Hemophilia, GENENTECH

Kasia Hein-Peters
Vaxelis (PR51) Marketing Head, SANOFI PASTEUR

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Trained as medical doctor, innovation consultant and executive coach, Kasia Hein-Peters, MD has more than 20 years of experience in pharmaceutical industry, in both developed and emerging markets. She specializes in launching new medicines and vaccines, managing product life-cycle, and developing integrated stakeholder engagement campaigns. Through mentoring and coaching, Kasia builds highly performing, diverse teams. She likes speaking on global brand management, multicultural marketing and human-centric approach in pharma marketing. Currently, Kasia is preparing launch of a new hexavalent vaccine as a Marketing Head of MCM Vaccine, a joint-venture between Sanofi Pasteur and Merck & Co., Inc./MSD.

Joseph Kim
Senior Advisor, Clinical Innovation, ELI LILLY AND COMPANY

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Joseph Kim serves as a Senior Advisor in Clinical Development Innovation at Eli Lilly, focusing on developing and implementing innovative patient engagement solutions. He has spent more than 15 years in the pharma industry utilizing a unique approach that integrates his experiences working for Sponsors such as Shire and Merck, CROs, and technology vendors. He has a robust combination of experience that includes early and late phase clinical research, and a well known history of innovation in the clinical research industry, recognized as one of “20 Innovators Changing the Face of the Clinical Trials Industry” by CenterWatch in 2013. He holds a B.S. in Molecular Biology from Lehigh University and an MBA from Villanova.

David Kuperstein
Managing Director, Hemophilia, PFIZER

Katie MacFarlane
Sr. Vice President, Commercial Development, NAPO PHARMACEUTICALS

Debbe McCall
Cardiovascular Patient PI, DSMB, and Researcher




Derek McIver
Point of Care Digital Marketing Communications, SIEMENS HEALTHINEERS

Brian Peters
Vice President Marketing, MEDAC PHARMA

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Brian Peters is Vice President, Marketing, for Medac Pharma, Inc, where he recently led the launch efforts for Medac Pharma’s first product. He brings 26 years of both client and agency side strategic pharmaceutical marketing experience to the Brand & Portfolio Management for Specialty Products event. Working in a small company environment, he wears many hats and brings a unique perspective on the challenges of pharma marketing with limited resources.

Jeff Quon
Manager, Digital and Consumer Marketing, INTERSECT ENT

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Jeff leads market development, digital marketing and patient education activities at Intersect ENT. Prior to Intersect ENT, Jeff helped lead the direct-to-patient market research and digital strategy for Abbott’s bioabsorbable coronary stent. He also has project management and healthcare consulting experience at Techflow, Inc. and Accenture. Jeff received his bachelor’s degree in economics from UC Berkeley and his MBA from the University of Michigan, Ross School of Business.

Lisa Spiess–Yañez
Vice President Marketing, UNITED THERAPEUTICS