To be a leader in today’s competitive economy, targeting and retaining a specific consumer base is essential to the continued strength of a brand or product. While marketers and consumers have shifted toward digital utilization, the healthcare industry has yet to adapt. Programmatic advertising is a critical tool other consumer-focused industries use to effectively create awareness and optimize marketing opportunities, and it has had a positive impact on early adopters. But challenges regarding patient privacy concerns and a lack of understanding of this technology have created a need for experts who can usher healthcare into the digital marketing era.
The 2nd Healthcare Ad-Tech & Programmatic Strategy Summit is designed for advertising, marketing, digital and branding professionals from health systems, pharmaceutical companies, insurance providers, drug manufacturers, pharmacies, publishers and agencies to gather and discuss common challenges in the implementation of digital innovations.
Join us for this two-day educational event to learn top strategies behind enhancing your audience engagement and virtual advertising and network with leading marketers, industry professionals and decision-makers to collaborate on joint ventures.
Learn basic and advanced programmatic and ad-tech implementation techniques from leading healthcare marketers and digital experts
Hear challenges, opportunities, best practices and guidelines for targeting HCPs and patients in the utilization of healthcare programmatic advertising, from health systems and digital marketing leaders throughout the U.S.
Understand complex issues healthcare marketers are facing in programmatic, including ad fraud, accuracy in reporting/billing, privacy and compliance
Network with innovative digital marketing and advertising agencies, pharmaceutical and healthcare industry marketers, and digital publishers who can provide best practices for overhauling marketing strategies
Explore platform- and device-specific programmatic strategies for wearables, mobile devices and desktop
This conference is designed for representatives from health systems, pharmaceutical companies, insurance providers, publishers, pharmacies and drug/device manufacturers with responsibilities in the following areas:
This conference is also of interest to: