4 Worrisome Issues About Working With Social Media Influencers
Monday July 10th, 2017
Social media influencers have made their way into the pharma industry and embracing this new marketing strategy in your company is a no-brainer. But with new avenues comes other issues to look out for so that your message doesn’t turn into something that can hurt your business. Here, we take a look at four worrisome issues about working with social media influencers in the world of life sciences, medicine and more.
When considering the possible benefits for your company of reaching out to an influencer, you should take these issues into consideration.
- Genuineness: Like any contractor brought into the loop with your business, you must vet the prospective influencer. Is this person truly who they say they are, with the right background, experience, and expertise? Can this person influence your audience through social media? Make sure they’re genuine.
- Credibility: So, you’ve already vetted your influencer, but what kind of credibility do they have? Sure, they can reach a broad audience, but are their views (and their followers’ views) what you want your company associated with?
- Impact: They might have a lot of followers, but are they actually influencing them? Big numbers don’t mean much in social media, so make sure that an impact is being made — otherwise, what’s the point?
- Ethics: Is their heart in their work? That’s a question you’re likely asking when hiring employees but might overlook when it comes to a social media influencer. Don’t hesitate in finding out if this person has the best intentions for your company, product(s), and audience in mind with social media.
Our friends at Digital Pharma Series’ DigitalBlog highlighted these points after WIRED published an article titled, “Social Media Influencer Finally Come to … Medicine.” Read this blog post right here!
You can discover more ways to enhance your social strategies in many ways at the 11th Digital Pharma East conference, taking place October 3–6, 2017, at the Pennsylvania Convention Center in Philadelphia, PA. Attend this event to join more than 800 life science leaders who are improving customer centricity and patient outcomes through digital health and transformative initiatives. To learn more about this event, please download the brochure and click here to register!