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It’s Time to Get with the Programmatic!

Nicole Woodland-DeVan, Senior Vice President, Buying Services, CMI/COMPAS
Nicole Woodland-DeVan

Recent studies show that leading life science companies have drastically improved their technology in order to enhance their product marketing, and it’s a no-brainer why they are doing this. Having the ability to choose which targeted audience you want your product to reach is becoming increasingly important, but how can you escalate exposure while cutting costs? Get with the programmatic!

Programmatic strategies can identify which customers you want to advertise to the quickest, and this customization can save your organization a shockingly large amount of money. Don’t believe us? FiercePharmaMarketing recently published a great article on the power of programmatic, which discusses how programmatic campaigns can be used to reduce costs per exposure and reach your target audience — and only your target audience. It also references two of the speakers at our upcoming Life Science Programmatic Buying Summit, Eugene Lee and Nicole Woodland-DeVan.

“We’ve seen a swell of adoption,” Nicole Woodland-DeVan, CMI/Compas Senior VP, told FiercePharmaMarketing. “Every client I’ve spoken to has said that programmatic is on their strategic agenda for this year.”

With programmatic becoming one of the “hottest buzzwords in advertising,” you don’t want to miss the premiere Life Science Programmatic Buying Summit, taking place August 10-11, 2015 in Philadelphia, PA. Experts will gather to provide the audience with tools to optimize programmatic strategies while cutting costs on a digital marketing platform. We want you to be ahead of the entire industry, and the only way to do so is to join us today!

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