2nd New Product Planning Summit – 2nd New Product Planning Summit
Brand commercialization teams often include representatives from a wide range of functions who weigh in at different stages of the product’s life cycle to determine the best strategy from preclinical through post-product launch. Since each product has its own set of unique challenges, no two companies follow the same approach, and there is a growing need to understand external market dynamics and learn how to leverage competitive intelligence to ensure the successful launch of a product.
The 2nd New Product Planning Summit will bring together cross-functional stakeholders from product development teams at biopharma, medical device and large pharmaceutical companies and discuss key strategies to effectively commercialize a new product. Join our esteemed speaking faculty as they explore the differences in roles and responsibilities of new product planning professionals based on company size and culture, and share valuable insights and best practices to employ at different stages of a product’s life cycle.
Top Reasons to Attend
Explore the best strategies for developing a Target Product Profile
Understand the impact of market research and competitive intelligence on intelligent planning and decision-making
Leverage feedback from healthcare professionals and KOLs to guide clinical trials and establish market-driven endpoints
Assess the benefits of developing a market access plan in the early stages of product development
Learn how to avoid common pitfalls during the product hand-off from upstream to downstream teams
Network with cross-functional executives responsible for product development and brand commercialization
Who Should Attend
This conference is designed for representatives from pharmaceutical, biotechnology and medical device companies with responsibilities in the following areas:
"This is the first conference I’ve been to that solely focused on New Product Planning. Meeting peers in this area has been very helpful. The summit offered very practical sessions and allowed us to engage with other attendees in a meaningful way."
—Senior Director, Product Strategy and Commercial Planning, THERAVANCE BIOPHARMA
"Excellent presentations that provided a good overview of NPP philosophy and how important analytics is to the process. I appreciated the honesty and use of examples regarding KOLs, market research and how to leverage it knowing the limitations. The attendees were engaged and interested, and efficient scheduling and management made for a great conference."
—Senior Director, Research and New Product Planning, ALCRESTA THERAPEUTICS