2nd New Product Planning Summit -

2nd New Product Planning Summit
December 7 - 8, 2017
Boston, MA

Develop an effective product development plan to ensure the successful commercialization of new products

2nd New Product Planning Summit – 2nd New Product Planning Summit

Brand commercialization teams often include representatives from a wide range of functions who weigh in at different stages of the product’s life cycle to determine the best strategy from preclinical through post-product launch. Since each product has its own set of unique challenges, no two companies follow the same approach, and there is a growing need to understand external market dynamics and learn how to leverage competitive intelligence to ensure the successful launch of a product.

The 2nd New Product Planning Summit will bring together cross-functional stakeholders from product development teams at biopharma, medical device and large pharmaceutical companies and discuss key strategies to effectively commercialize a new product. Join our esteemed speaking faculty as they explore the differences in roles and responsibilities of new product planning professionals based on company size and culture, and share valuable insights and best practices to employ at different stages of a product’s life cycle.

Top Reasons to Attend

  1. Explore the best strategies for developing a Target Product Profile
  2. Understand the impact of market research and competitive intelligence on intelligent planning and decision-making
  3. Leverage feedback from healthcare professionals and KOLs to guide clinical trials and establish market-driven endpoints
  4. Assess the benefits of developing a market access plan in the early stages of product development
  5. Learn how to avoid common pitfalls during the product hand-off from upstream to downstream teams
  6. Network with cross-functional executives responsible for product development and brand commercialization

Who Should Attend

This conference is designed for representatives from pharmaceutical, biotechnology and medical device companies with responsibilities in the following areas:

  • New Product Planning
  • Commercial Assessment/Strategy
  • Competitive Intelligence
  • Market Research
  • Decision Support
  • Health Economics and Outcomes Research
  • Market Access/Pricing
  • Reimbursement Strategy
  • Research and Development
  • Brand Commercialization
  • Medical Strategy
  • Clinical Research/Development
  • Pharmacology/Pharmacokinetics/Pharmacodynamics
  • Portfolio Management
  • Regulatory Affairs/Compliance
  • Medical Affairs
  • Product Development
  • Intellectual Property/Legal
  • Scientific/Medical Communication
  • Publication Planning
  • Marketing
  • Managed Markets/Care Strategy
  • Business Development
  • Licensing

This conference is also of interest to:

  • Competitive Intelligence Services
  • Commercial Strategy Consultants
  • Product Launch Advisors
  • New Product Marketing Consultants
  • Business Intelligence Services
  • Business Insight Services
  • Data Analytics Service Providers
Startdate: 2017-12-07
End Date 2017-12-08

Description: The 2nd New Product Planning Summit will feature strategies and insights for developing and commercializing new products in the life science industry.
Performer: ExL Events
Address : 200 Stuart Street 2nd New Product Planning Summit

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