Agenda – 8th Patient Adherence and Access Summit


Day One

 Monday, March 20, 2017

8:45AM – 9:00AM

Co-Chairs’ Opening Remarks
Laurie Myers, Global Health Literacy Director, MERCK
Penney Cowan, Founder, CEO, AMERICAN CHRONIC PAIN ASSOCIATION

 IMPLICATIONS, BARRIERS AND CHALLENGES

9:00AM – 9:45AM

Understand Why Adherence Is a Big Business and See How Adherence Is the Future of the Pharmaceutical Industry
Richard Murray, Vice President and Deputy Chief Patient Officer, MERCK

9:45AM – 10:30AM

Evaluate Primary Adherence and the Roadblocks for Success
Andrew Peterson, PharmD, Ph.D., Dean, Mayes College of Healthcare Business and Policy, UNIVERSITY OF THE SCIENCES IN PHILADELPHIA

10:30AM – 11:00AM

Networking Break

11:00AM – 11:45AM

Review the Importance of Health Literacy and Relevance to Pharma
Laurie Myers, Global Health Literacy Director, MERCK

11:45AM – 12:30PM

Discuss Patient Information Preferences and How They Should Be Used to Promote Adherence and Improve Healthcare
Brenda Hawkes, Senior Manager, Patient Advocacy, DIPLOMAT

12:30PM – 1:30PM

Luncheon

 PATIENTS, CAREGIVERS AND BELIEFS

1:30PM – 2:15PM

PANEL DISCUSSION: Find the Balance of Medication Adherence to Deter Over-Utilization or Under-Utilization
Panelists:
Dr. Donney John, Chief Clinical Officer, PHARMACIST PARTNERS
Dr. Zeshan Mahmood, Clinical Director, Healthcare Strategy, PHARMACIST PARTNERS
Dr. Larry Westfall, Advisor Value-Based Care, PHARMACIST PARTNERS; COO, SCOPIARX

2:15PM – 3:00PM

Prioritize the Invisible Population of Caregivers Using Focus and Support
Sarah Krug, Chief Executive Officer, CANCER 101

3:00PM – 3:30PM

Networking Break

3:30PM – 4:15PM

PATIENT SPOTLIGHT: MarlaJan Wexler, Her Lupus and Clinical Trials
MarlaJan Wexler, Creator/Author, LUCK FUPUS

4:15PM – 5:00PM

Understand the Patient Belief Framework and How to Leverage It to Improve Adherence
Penney Cowan, Founder, CEO, AMERICAN CHRONIC PAIN ASSOCIATION

5:00PM – 5:45PM

CASE STUDY: Explore Community-Building Techniques
Elizabeth Presson, Digital Media and Community Experience Manager, OTICON MEDICAL

5:45PM – 5:45PM

Day One Concludes


Day Two

 Tuesday, March 21, 2017

8:00AM – 8:30AM

Continental Breakfast

8:30AM – 8:45AM

Co-Chairs’ Recap of Day One
Laurie Myers, Global Health Literacy Director, MERCK
Penney Cowan, Founder, CEO, AMERICAN CHRONIC PAIN ASSOCIATION

 PARTNERSHIPS, IMPROVEMENTS AND PRACTICES

8:45AM – 9:30AM

Navigate and Utilize the Perspectives of Social Media Health Advocates and Patients to Enhance Adherence Measures and Programs
Jodi Seidler, President, 2HIP PRODUCTIONS; Joint Pain and Hip Replacement Advocate
Kelly Conway, Co-Founder, INTERNATIONAL FOUNDATION FOR AUTOIMMUNE ARTHRITIS; Rheumatoid Arthritis Health Activist and Patient Advocate

9:30AM – 10:15AM

Measure Patient Adherence While Considering Data Elements to Compare and Contrast Adherence Programs
Anindita Sinha, Director, Market Access Market Intelligence, BAYER

10:15AM – 10:45AM

Networking Break

10:45AM – 11:30AM

CASE STUDY: Explore the Aspects of Adherence that Haven’t Been Successfully Mined to Improve Patient Programs and Drivers
Ira Klein, Senior Director of Quality, Strategic Customer Group, JANSSEN

11:30AM – 12:15PM

CASE STUDY: Build an Understanding of Behavioral Science and Adherence
Hayden Bosworth, Professor in Medicine, Professor in Psychiatry and Behavioral Sciences, DUKE UNIVERSITY

12:15PM – 1:15PM

Luncheon

 INTERVENTIONS, STRATEGIES AND TECHNOLOGIES

1:15PM – 2:00PM

Bridge the Gap Between Application of Behavioral Science in Marketing and Patient Adherence
Debra S. Hays, Consultant, Center for Innovative Customer Experience (ICE), ELI LILLY
Jamie Foehl, Senior Applied Researcher, THE CENTER FOR ADVANCED HINDSIGHT AT DUKE UNIVERSITY

2:00PM – 2:45PM

Understand the Role and Importance of Health Literacy in Adherence Intervention Programs
Elizabeth Unni, Ph.D., MBA, BPharm, Assistant Professor of Pharmaceutical Sciences, College of Pharmacy, ROSEMAN UNIVERSITY OF HEALTH SCIENCES, UTAH
Olayinka Shiyanbola, Ph.D., BPharm, Assistant Professor, Division of Social and Administrative Sciences, School of Pharmacy, UNIVERSITY OF WISCONSIN, MADISON

2:45PM – 3:15PM

Networking Break

3:15PM – 4:00PM

Build the Next Big Thing in Patient Assistance in the Industry After Coupons
Eric Katz, J.D., Instructor, JOHNS HOPKINS UNIVERSITY

4:00PM – 4:45PM

Discuss Polypharmacy and the Issues it Causes for Patients and Other Stakeholders
Dr. Larry Westfall, Advisor Value-Based Care, Pharmacist Partners; COO, SCOPIARX

4:45PM – 5:00PM

Co-Chairs’ Closing Remarks
Laurie Myers, Global Health Literacy Director, MERCK
Penney Cowan, Founder, CEO, AMERICAN CHRONIC PAIN ASSOCIATION

5:00PM – 5:00PM

Conference Concludes