The Pharma Digital & Multichannel Marketing Boot Camp uses a combination of lectures, class discussions and hands-on exercises with people who want to understand how to create effective and sophisticated digital and multichannel marketing (MCM) strategies. This intensive two-day program not only teaches you strategic processes, it also gives you the tools and skills you need to gather insights and develop your own digital and multichannel programs.
By attending, you will learn the roles that different digital channels are best suited for in advancing your objectives, as well as how to bring them together into an integrated plan. Learn how to successfully accomplish the following by joining us at one of our upcoming boot camp sessions:
We look forward to seeing you this February in Burlingame, CA!
Scott Friedberg is the founder of Dartview Associates, a consulting firm specializing in digital and multichannel strategy for the life sciences.
Scott has more than 18 years of experience in digital and strategy with 12 of them focused on pharmaceuticals and healthcare. He launched several of the industry’s earliest forays into social media and user-generated content. His clients have included leaders at Pfizer, Bristol-Myers Squibb, AstraZeneca, Novartis, GSK, Forest Labs, Genzyme, Allergan, Weight Watchers and other Fortune 500 companies.
Previously, Scott worked at Ogilvy Healthworld where he was SVP, Engagement Strategy. Before that, Scott led digital strategy, analytics and eCRM initiatives at LBi Health, and strategy work with IMS Health and TargetRx.
Scott is a graduate of the Wharton School of the University of Pennsylvania.
This boot camp is designed for professionals from pharmaceutical or biotechnology organizations with the following responsibilities: