Agenda – 13th Public Relations & Communications Summit

  • Day One
  • Day Two

Day One

 TUESDAY, JULY 18, 2017

8:30AM – 8:45AM

Opening Remarks
Julissa Viana, Senior Director, Corporate Communications and Global Social Media, CELGENE CORPORATION

8:45AM – 9:30AM

KEYNOTE Keeping Pace in a Changing Healthcare Landscape
Mark J. Alles, Chief Executive Officer, CELGENE CORPORATION

9:30AM – 10:00AM

CASE STUDY Communicate Value and Innovation in a Way that Resonates
Anthony Farina, Vice President, Corporate Affairs and Chief Communications Officer, CSL BEHRING

10:30AM – 11:15AM

PANEL Lessons Learned from the Vaccines Front: How to Effectively Address Fake News
Stefani Klaskow, Head of Industry, Healthcare, GOOGLE
Kasia Hein-Peters, Vaxelis Head of Marketing, SANOFI PASTEUR
Madeleine Shin, Vice President, Media, DNA COMMUNICATIONS
Gregg Pane, M.D., MPA, Senior Director, Health Care Affairs, ASSOCIATION OF AMERICAN MEDICAL COLLEGES

11:15AM – 12:00PM

CASE STUDY Going Boldly: Balancing the Public Narrative on Biopharmaceutical Innovation
Christian Clymer, Vice President of Public Affairs, PhRMA

12:00PM – 1:00PM

Luncheon

1:00PM – 1:45PM

Communications in Chaotic Times: Providing a Clear Path for Successful Media Engagement
Wendy Lund, Chief Executive Officer, GCI HEALTH

1:45PM – 2:30PM

KEYNOTE From “Most Admired” to “Pharma Bros”: How Biopharmaceutical Companies Have Allowed the Debate on Drug Pricing to Steal Their Reputation – and What Communications Professionals Can Do to Help Get It Back
Ron Cohen, M.D., Founder, Chief Executive Officer and President, ACORDA THERAPEUTICS
Interviewed by: Tierney Saccavino, Executive Vice President, Corporate Communications, ACORDA THERAPEUTICS

3:00PM – 3:30PM

Credibility and Authenticity in Today’s Influencer and Gatekeeper Environment
Valerie Delva, Senior Vice President, Health Strategy North America, KETCHUM
Jack Barrette, CEO, WEGO Health
John Nosta, President, NOSTALAB

3:30PM – 4:15PM

PANEL Discuss Strategies to Build or Rebuild Trust Internally and Externally
Moderator:
Peter Dannenfelser, Global Leader, Social and Digital Communications, JOHNSON & JOHNSON MEDICAL DEVICES COMPANIES

Sarah Alspach, VP, U.S. Pharma and Corporate Communications, GLAXOSMITHKLINE
Mary Halliwell, Senior Director, Content and Channel Management, North America Communications, SANOFI U.S.
Chad Parizman, Head of Social Media and Digital Communications, PFIZER INC.

4:15PM – 4:45PM

Optimize Stakeholder Engagement Programs with Online Discussion Platforms
Lance Hill, Chief Executive Officer, WITHIN3

4:45PM – 5:30PM

KEYNOTE Learn, Unlearn and Relearn: Harness Your Creativity to Stay Relevant in Today’s Evolving Environment
Karen Tilstra, Ph.D., Co-Founder, FLORIDA HOSPITAL INNOVATION LAB; Founder, ORLANDO MAGIC INNOVATION LAB

5:30PM – 6:30PM

Evening Reception


Day Two

 WEDNESDAY, JULY 19, 2017

 

PATIENT PARTICIPATION

9:00AM – 9:45AM

Effectively Use Social Media to Tell Your Brand Story

Chad Parizman, Head of Social Media and Digital Communications, PFIZER INC.

9:45AM – 10:30AM

CASE STUDY Meaningful Storytelling: Work with Patients to Drive Awareness and Engagement

Ambre Morley, Senior Director, Product Communications and Patient Relations, NOVO NORDISK

COMMUNICATION EVOLUTION

9:00AM – 9:45AM

CASE STUDY Differentiate the Roles of Marketing and Corporate Communications

Sara Pellegrino, Senior Director of Investor Relations and Corporate Communications, AMICUS THERAPEUTICS
Mark Baldry, Vice President of Global Marketing, AMICUS THERAPEUTICS

9:45AM – 10:30AM

CASE STUDY Reach the Asian American Community through Integrated Marketing Communications

Paul Wynn, Oncology & Rare Disease Public Relations, BOEHRINGER INGELHEIM

CREATIVITY DEVELOPMENT

9:00AM – 9:45AM

Explore the Unspoken Skill of Communications: Fundraising

Moderator:
Lisa Wolfe, Global Client Service Leader, GREEN ROOM COMMUNICATIONS

Panelist:
Cathy Cantone, Senior Director, Public Relations, Immunology and Inflammation, CELGENE CORPORATION
Kim Fox, Communications Leader, Office of the Chief Medical Officer (OCMO) Strategic Platforms & Enterprise Scientific Policy, JOHNSON & JOHNSON

9:45AM – 10:00AM

CASE STUDY Evolve Your Company’s Storytelling Voice to Better Reflect Your Company and Its Values

Rebekah Pajak, Content Producer, StoryLab, ABBVIE
Suzanne Barston, Content Producer, StoryLab, ABBVIE

 

 

PATIENT PARTICIPATION

11:00AM – 11:30AM

Leverage Marketing Best Practices Within Social Media

Joshua Palau, Senior Director Global Partnerships, JOHNSON & JOHNSON

11:30AM – 11:45AM

CASE STUDY Address Patient Needs Through Social Media

Gloria Vanderham, Global Head, Social and Digital Media, NOVARTIS ONCOLOGY

COMMUNICATION EVOLUTION

11:00AM – 11:30AM

Reimagine Your Global Corporate Digital Presence

Robert Allen, Lead, Digital Operations, BRISTOL-MYERS SQUIBB

11:30AM – 11:45AM

Evolve Your Internal Communications: Driving Growth and Creating Culture Change

Agatha Newman, Associate Director, Medical and Development Communications, ASTELLAS
Jennifer Saputo, Associate Director, Employee Communications, ASTELLAS

CREATIVITY DEVELOPMENT

11:00AM – 11:30AM

CASE STUDY Utilize Videos to Create More Engaging Content

Lauren McCurdy, Lead Medical Producer, MultiVu, a Division of PR Newswire

11:30AM – 11:45AM

CASE STUDY Develop a Corporate Reputation when Launching Your First Product

Jamie Ring, Head of Patient Advocacy, SPARK THERAPEUTICS, INC.

 

11:45AM – 12:45PM

Luncheon

12:45PM – 1:00PM

Plenary Sessions Opening Remarks
Wendy Lund, Chief Executive Officer, GCI HEALTH

1:00PM – 1:45PM

Don’t Be #BASIC when You Can #SLAY
Lucy Abreu, Director of Corporate Communications, OTSUKA AMERICA PHARMACEUTICAL, INC.

1:45PM – 2:30PM

CASE STUDY Communicate the Strengths of a New Product when Its Benefits Are Difficult to Measure via an Industry Association
Dan Cohen, Chair, Abuse Deterrent Coalition; Executive Vice President, Government and Public Relations, KemPharm, Inc.

3:00PM – 3:30PM

Understand the Communicator’s Role in the Cost, Pricing and Value Dilemma
João Nuno Belo, Senior Director, Global Therapeutic Area Public Affairs, ABBVIE

3:30PM – 4:15PM

Inspire Innovative Communications in Healthcare Organizations that Believe the Earth Is Flat
Buddy Scalera, Senior Director of Content Strategy, THE MEDICINES COMPANY