Over the last two decades, Lucy Abreu’s professional experience has spanned digital and social media marketing, corporate communications, broadcast, print and web journalism. Abreu has contributed creatively and strategically to some of the world’s top-tier corporations within several industries including media – CNN, New Jersey Network, CBS, Gannett Newspapers; financial services – BlackRock and Merrill Lynch Investment Managers; and healthcare – Otsuka America Pharmaceutical, Inc., and Johnson and Johnson.
As the director of corporate communications at Otsuka America Pharmaceutical, Inc., (OAPI) an industry-leader in mental health, Abreu heads the public and media relations, executive and internal communications, sales communications and multi-media productions teams. Abreu’s leadership supports four Otsuka companies in the U.S. and partners closely with global headquarters, based in Japan. Previously, Abreu managed the talent acquisition team at OAPI focused on hiring and retaining top talent, developing a cross-company internal mobility program, and launching an employee value proposition campaign.
Prior to joining Otsuka, Abreu spent eight years as a part of an award-winning team at BlackRock, the world’s largest asset management company, serving as Vice President and Digital Marketing Content Manager. During her time at BlackRock, Abreu defined digital editorial best practices in alignment with business objectives to increase brand awareness, content engagement and user experiences. She managed the US Retail & Global Corporate Digital Content Management strategy including web, mobile, video, eMails and SEO. Furthermore, as a part of BlackRock’s leadership team, Abreu actively participated in BlackRock’s Women’s Initiative Network, MultiCultural Network’s Leadership Committee, and BlackRock Speaks (ToastMasters).
Abreu’s professional accolades include being named a 2012 Council of Urban Professionals Fellow as well as a speaker for Leadership and Empowerment.
She earned a Bachelor’s degree from Rutgers University in broadcast journalism, and a Master’s degree from Syracuse University with a focus in print journalism.
Abreu, a proud Girl Scout Troop Leader, mentors an inspiring group of 6th and 7th graders. She is passionate about community and education; serving on the Board of Directors for the Plainfield Police Activity League (PAL) –focused on at-risk kids—and is a member of Delta Sigma Theta Sorority, a public service sorority.
Abreu attributes her success to her family; her husband, Ramon and two children, Ava and Ramon. For leisure, Abreu enjoys traveling, reading and playing board games with her family.