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2nd Point of Care Marketing Congress -

2nd Point of Care Marketing Congress
May 18 - 19, 2015
Morristown, NJ

Employing Targeted Brand Messaging At the Most Critical Patient/Physician Touch Points

2nd Point of Care Marketing Congress – 2nd Point of Care Marketing Congress

Did you know that Point of Care marketing yields 97 percent higher brand recognition?

As the PoC quickly becomes the industry’s most effective platform, a growing number of pharmaceutical, biotech and medical device companies are changing the way they market their brands to consumers. Life science marketers and brand managers are realizing that the best way to reach patients is while they are already actively seeking medical attention at the PoC.

But this raises an important question: How do we define the Point of Care in the digital age? Is it limited to traditional channels — physicians offices, clinics, hospitals and pharmacies? Or can the PoC be identified as anytime a patient seeks medical advice, whether they are at a healthcare facility or in their own home?

The 2nd Point of Care Marketing Congress will delve into emerging and innovative marketing strategies currently utilized by life science companies at the Point of Care. Participants will learn best practices, methods, training and benchmarking to develop and boost Point of Care marketing campaigns in order to reach patients and healthcare providers where they spend most of their time gathering information. By utilizing the industry’s most effective communication channel, companies will see an increase in ROI, maintain a competitive advantage, expand patient engagement and raise brand awareness.

Additionally, telemedicine has become a major player in modern healthcare, greatly impacting the definition of the Point of Care. According to a recent survey by Intel, 89 percent of healthcare executives predict that telemedicine will transform the US healthcare system in the next decade — effectively cutting costs and streamlining the practice of medicine.
Point of Care marketing statistics for brands

Top Reasons to Attend

  1. Utilize telemedicine to market to communities and providers and redefine the Point of Care in an evolving technological landscape
  2. Increase ROI by using the industry’s most effective communication channel
  3. Learn tactics to maintain a competitive advantage with Point of Care marketing
  4. Maximize physician and patient interactions by capitalizing EMR market opportunities
  5. Improve relationships with healthcare practitioners and patients to increase brand loyalty
  6. Employ resources and telemedicine to empower patients and caregivers to engage in their own healthcare to produce better patient outcomes

Who Should Attend

This conference is designed for professionals from pharmaceutical, biotech and medical device organizations with responsibilities in the following areas:

  • Point of Care
  • DTC Marketing
  • Brand Management
  • Multichannel Marketing
  • Medical Communication/Information
  • Physician/HCP Marketing
  • Market Research
  • Patient Adherence
  • Legal/Regulatory
  • Public Relations
  • Customer Experience/Excellence
  • Media Planning

This event is also of interest to:

  • Marketing and Communication Agencies
  • Brand Management Service Providers
  • EMR/EHR Companies and Solution Providers
  • Marketing Service Providers
  • Health IT Companies
  • Patient Adherence Companies
  • Digital Marketing Agencies
  • Advertising Agencies
  • Homecare Marketing Software Providers
  • Telemedicine Companies
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