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4th Digital Marketing for Medical Devices - Hyatt Regency Minneapolis

4th Digital Marketing for Medical Devices
August 11-13, 2014
Hyatt Regency Minneapolis
Minneapolis, MN

Leveraging Digital Communications to Foster Meaningful Relationships with Patents, Physicians and Industry Stakeholders

Agenda – 4th Digital Marketing for Medical Devices



Pre Conference Workshop Day

 Monday, August 11, 2014 Pre Conference Workshop Day

8:30AM – 9:30AM

Registration Opens & Continental Breakfast for Workshop Participants


9:30AM – 12:30PM

Workshop A - Use Social Media to Get Your Thought Leadership on Google and Build a Strong Personal Network to Create Your Word of Mouth


Hank Blank, President, HANK BLANK INC

12:30PM – 2:00PM

Lunch for AM Workshop Attendees Only


2:00PM – 5:00PM

Workshop B - Optimize Your Corporate Presence with responsive Web Design


Elizabeth Venafro, Director, Global Marketing Communications, K2M
Amber Smith, Project Manager for Digital Communications, K2M

5:00PM – 5:00PM

Pre Conference Workshop Day Concludes



Day 1 Agenda

 Tuesday, August 12, 2014 - Main Conference Day One

7:30AM – 8:15AM

Registration and Continental Breakfast for Conference Attendees


8:15AM – 8:30AM

Welcome and Chairperson's Introduction


Jeff Gaus, President & CEO, PROLIFIQ

 ADVANCED DIGITAL STRATEGIES

8:30AM – 9:15AM

Keynote: Understand the Bandwidth of Digital - Maximize the Strength of Your Multi-Channel Campaign


Pam Gajdosik, Vice President, Commercial Excellence, AMERICAN MEDICAL SYSTEMS

9:15AM – 10:00AM

CASE STUDY: Capitalize on the Power of Digital for Product Launches


Sarah Haeger, Sr. Communications Manager, PHILIPS HEALTHCARE

10:00AM – 10:30AM

Morning Networking & Refreshment Break


10:30AM – 11:15AM

Putting the Horse Before the Cart - The 4 Habits of Highly Effective Digital Strategy Formulation


Asher Cameron, Vice President, Sales & Marketing, INFUSE MEDICAL

11:15AM – 12:00PM

Doing More with More - Learning From Other Industries when Navigating the Ever-Expanding Responsibilities of Digital Communications


Michael DeBoer, Digital Marketing Manager, B BRAUN MEDICAL

12:45PM – 1:45PM

Networking Luncheon


 Tracks

Track A Large Companies

1:45PM – 2:30PM
Spice Up Your Relationships with Detail Aids

Keith Liu, Vice President, Klick Labs, KLICK HEALTH

2:30PM – 3:15PM
Leverage Digital Channels to Tap into Emerging Markets

Andrew DeLaO, Global MICT Services Marketing Manager, GE HEALTHCARE

3:15PM – 3:45PM
Afternoon Networking & Refreshment Break

3:45PM – 4:30PM
Drive Engagement and Revenue through Digital Strategy

Kara Rasmussen, Sr. Marketing Communications Manager, STRYKER

4:30PM – 5:15PM
PANEL DISCUSSION: Break Down Silos Between Different Departments To Deliver The Right Message at the Right Time in the Customer Buying Cycle

Erik Graaf, Director of Marketing Communications, B BRAUN MEDICAL
Kathi Mishek, Global eBusiness Manager, 3M HEALTHCARE
Hans Wernke, VP Business Development, INHANCE DIGITAL

Track B Small / Mid-Sized Companies

1:45PM – 2:30PM
Leverage and Integrate Digital in Product Development to Capture Market Share

Stuart Blitz, Executive Director, Business Development and Strategy, AGAMATRIX

2:30PM – 3:15PM
DTC Marketing with a Proven ROI - Digital Co-Marketing and the Power of the Referral

Dan Stempel, President, MD CONNECT

3:15PM – 3:45PM
Afternoon Networking & Refreshment Break

3:45PM – 4:30PM
Implement an Integrated CRM System to Align Sales with Marketing

Len Liptak, Vice Sales & President, Marketing, MICRODENTAL LABORATORIES

4:30PM – 5:15PM
PANEL DISCUSSION: Highlight Best Practices To Max Out On Limited Resources

Elizabeth Presson, Digital Media & Community Experience, OTICON MEDICAL
Elizabeth Venafro, Director, Global Marketing Communications, K2M
Stuart Blitz, Executive Director, Business Development and Strategy, AGAMATRIX

 

5:15PM – 5:15PM

Chairperson's Closing Remarks and Cocktail Reception


Jeff Gaus, President & CEO, PROLIFIQ


Day 2 Agenda

 Wednesday, August 13, 2014 - Main Conference Day Two

8:00AM – 8:50AM

Continental Breakfast for Conference Participants


8:50AM – 9:00AM

Chairperson's Recap of Day One and Remarks


Erik Graaf, Director of Marketing Communications, B BRAUN MEDICAL

 Create Engagement and Brand Loyalty through Meaningful Content and Social Media

9:00AM – 9:45AM

Social is the new DTC


Malcolm Bohm, President & CEO, LIQUID GRIDS

9:45AM – 10:30AM

Empower Healthcare Consumers Through Social Media


James Walker, Global Leader of Strategic & Clinical Marketing, BD MEDICAL - DIABETES CARE

10:30AM – 11:00AM

Morning Networking & Refreshment Break


11:00AM – 11:45AM

Mobile Moments’ to Tell Your Story


Jeff Gaus, President & CEO, PROLIFIQ

11:45AM – 12:30PM

Enhance HCP Multi-Channel Marketing Initiatives to Increase Product Engagement


Chantal Kolber, Director of Digital Advertising Strategy, WOLTERS KLUWER HEALTH

12:30PM – 1:30PM

Networking Luncheon


1:30PM – 2:15PM

PANEL DISCUSSION: Create and Drive Brand Loyalty with a Meaningful Content Strategy that Fosters Engagement


Erik Graaf, Director of Marketing Communications, B BRAUN MEDICAL
Elizabeth Presson, Digital Media & Community Experience, OTICON MEDICAL
Susan Willig, Director, Global Brand Management and Marketing, EDWARDS LIFESCIENCES

2:15PM – 3:00PM

Interactive Storytelling: Build Trust, Loyalty, and True Engagement with Your Audience


Alexandria Coe, MarCom Multimedia Manager, LDR

3:00PM – 3:30PM

Afternoon Networking & Refreshment Break


3:30PM – 4:15PM

Manage the Total Digital Experience Effectively to Ensure A Seamless Interplay Between Web, Social, SEO and Mobile


Ray Goforth, Head of Global Digital Strategy, ST JUDE MEDICAL

4:15PM – 5:00PM

Couple Demand Acquisition Strategies with Conversion Optimization to Get the Biggest Bang out of Your Buck


Kristin DiIorio, Director, Digital Marketing, CAREFUSION

5:00PM – 5:05PM

Chairperson's Closing Remarks and End of Conference


Erik Graaf, Director of Marketing Communications, B BRAUN MEDICAL


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