A Message From the Chair of ExL’s 2nd Disease Awareness Campaigns Forum
Wednesday February 27th, 2019
The Chairperson of ExL Events’ 2nd Disease Awareness Campaigns Forum, Courtney Goodwin, recently shared a message about the April 1–2, 2019, event taking place at The Inn at Penn, a Hilton Hotel in Philadelphia, PA. Read on to find out what NOTAL VISION‘s Director of Marketing had to say!
Like you, I will have several opportunities to attend one of the many marketing or healthcare-related conferences this year; the list truly is never-ending. However, the reality of the situation is that we have to be selective and attend events that will add near and long-term value to our organizations and personal development. For that reason, I have accepted the opportunity to chair the 2nd Disease Awareness Campaigns Forum this April.
This is the only event where those of us who execute unbranded disease-state educational campaigns can share best practices and network with like-minded colleagues. With an expanded speaking faculty and an array of presentations focused on real campaigns, this year’s conference will offer the best strategies to truly drive success for your disease education campaigns.
Attendees will gain a plethora of insight into the strategies behind some current unbranded campaigns including:
- Creating HCP focused disease awareness campaigns
- Engaging your target audience by developing disease state and product content that resonates
- Exploring patient opinion leaders and social media influencers
- Connecting patients to their diseases through community building efforts
- Reviewing various channels and analyzing distribution strategy
I look forward to welcoming you to Philadelphia this April!
Director of Marketing | NOTAL VISION
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