Archive for the ‘Commercial Strategy’ Category
PR Experts Shed Light On… (Part Two)
This guest blog post is a continuation of last week’s PR Experts Shed Light On… (Part One) article. Dave Hochman, owner of the Red Bank, NJ-based DJH Marketing Communications, Inc., spoke to faculty members from the 11th Public Relations & Communications Summit about the opportunities and challenges pharma PR professionals face.
To learn more about Dave, visit www.djhmarcom.com, email him at djhochman@djhmarcom.com or follow him on Twitter @davehochman.
Q: What can other industries look to pharma for right now in terms of ideas and inspiration beyond endorsements and collaborations…
PR Experts Shed Light On… (Part One)
This guest blog post is written by Dave Hochman, and is part one of an interview Dave performed following the 11th Public Relations & Communications Summit in July 2015.
Dave is the owner of the Red Bank, NJ-based DJH Marketing Communications, Inc. To learn more about Dave, visit www.djhmarcom.com, email him at djhochman@djhmarcom.com or follow him on Twitter @davehochman.
After the 11th Public Relations & Communications Summit took place in July, we were fortunate enough to be able to circle back with some of the…
Is Your Competitive Intelligence Saving You Money?
In 2014, global pharmaceutical sales amounted to almost 1 trillion dollars worldwide. The life science industry is huge, and it is growing each year, but the competition is getting fierce.
Gathering and utilizing competitive information to improve your organization’s bottom line can be a tricky process. Big data is getting more overwhelming each day, but transferring that information mass into valuable insights can spark more strategic outreach and help skyrocket company ROI. Indeed, Sanofi’s head of US regulatory policy and intelligence, Linda Bowen, recently
Peter Shankman and Pharma Experts Weigh In: How “Niceness” Can Help Your Brand
This guest blog post is written by Dave Hochman. Dave is the owner of the Red Bank, NJ-based DJH Marketing Communications, Inc. For more information, go to www.djhmarcom.com, email djhochman@djhmarcom.com or follow Dave on Twitter @davehochman.
One of the first day’s speakers at Exl Pharma’s 11th Public Relations & Communications Summit at Sanofi US in July was Peter Shankman, a PR industry pundit and the author of such books as “Zombie Loyalists: Using Great Service to Create…
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