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Archive for the ‘Technology’ Category

Hashtags, Digital Marketing, and Medical Issues

Capitalizing on new social media strategies is imperative for every industry, but with spreading the word regarding medical issues the subject matter can be dire. In the life sciences and medical industries, digital marketing plays a huge role in advancing one’s company in an ever-evolving landscape and can determine said organization’s relevance to consumers. In today’s blog post, we’re taking a look at digital marketing’s easiest and arguably most crucial practice: hashtags. Are you implementing the hashtag (#) the best you can? What practices should one follow when using hashtags? Let’s take a look together!

Hashtags make Twitter and other…

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The Top Three Ways to Leverage Social Media for Effective Engagement with Event Participants

developing your marketing strategy

This guest blog post is from Tallen Technology Rentals, a sponsor of the 11th Anniversary Pharmaceutical Meeting Professionals’ Summit.

Meeting planners in pharmaceutical and life sciences can benefit immensely from a practical understanding of key aspects of social media, including how to effectively leverage social media to promote events as well as increase engagement and lead generation during and after meetings.
Pre-Event Promotion
Good event marketing strategies encompass a range of mediums and channels. That said, as a baseline starting point, every meeting and conference should create an individual presence on all the…

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Three Tech Trends to Watch

Meeting Planners BannerThis guest blog post is from Tallen Technology Rentals. Join Tallen’s CEO Andy Taffin as he moderates a panel discussion titled “INNOVATIVE TOOLS AND TECHNOLOGIES: Advancing Meetings, Engaging Participants and Optimizing Education Through Innovative Tools and Technologies,” on Day Two of the conference, Thursday, November 5, 2015, from 9:00 to 9:45 am.

It’s an exciting time to be a meeting planner in the life sciences industry. New technologies continue to drive the roles and responsibilities of event and meeting pros into a state of continuous evolution. Meeting and…

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