From the Creators of Digital Pharma: The Disease Awareness Campaigns Forum
Tuesday January 16th, 2018
Disease awareness campaigns have long been used by the industry to disseminate unbranded, educational information about the burden of a disease state. Before launching educational campaigns, all team members should understand how to educate their audience about a condition outside of a clinical setting, in a way that is meaningful and relevant.
The Disease Awareness Campaigns Forum, taking place April 4–5, 2018 in Philadelphia, is the industry’s only conference dedicated to the strategies for bundling educational campaigns that resonate with both patient providers. Join us to learn how to better refine patient and physician education strategies through social media and patient networks.
Members of our speaking faculty are effectively utilizing disease awareness programs, combined with a deep understanding of the patient’s journey to develop educational campaigns across therapeutic areas from chronic diseases to vaccinations.
Kasia Hein-Peters, Vaxelis (PR51) Marketing Head, at SANOFI PASTEUR, will highlight how to understand the impact of disease education on motivation to obtain vaccination.
Joseph Kim, Senior Advisor, Clinical Innovation, at ELI LILLY AND COMPANY, will discuss how content can inform patients and HCPs to influence awareness in support of clinical development.
Kendra Fanara, Group Product Director, Customer and Patient Engagement Marketing, at JOHNSON & JOHNSON, will share strategies to measure the impact of disease awareness campaigns.
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For all other inquiries, please contact Dario Cavaliere at firstname.lastname@example.org.
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