7th Digital Marketing for Medical Devices West -

7th Digital Marketing for Medical Devices West
April 23 - 25, 2018
San Francisco, CA

The Leading Event Series Providing Medical Device Marketers With Strategies and Actionable Insights to Connect With Customers in a More Meaningful Way

– 7th Digital Marketing for Medical Devices West

Thank you very much for your interest in the Digital Marketing for Medical Devices West conference!

We’d like to thank our fantastic faculty, sponsors, media partners and attendees for being part of our 2018 event. The information you currently see on the website is from our 2018 event, but we are already at work on 2019’s show, so keep watching this space for updates.

For information on speaking opportunities, please contact Sarah Goldsmith at sgoldsmith@exlevents.com or 917-258-5161.

For information on sponsorship or exhibition opportunities, please contact Jayson Mercado at jmercado@exlevents.com or 212-400-6236.

7th Digital Marketing for Medical Devices West – 7th Digital Marketing for Medical Devices West


Demonstrate Value to Your Most Important Customers

Mike Moeller,
Head of Marketing — DSS Americas Region,
Kevin Tausend,
Head of Marketing,
Michael Krachon,
Vice President of Sales and Marketing,

Improve ROI Now With Strategies to Implement Today

Breanna Hunt,
Senior Marketing Manager,
Rob Muller,
Digital Marketing Manager, Strategy and Communications,
Nathalie Tremblay,
Senior Director of Marketing,

Look Towards the Future of Digital Marketing

Sam Talya,
Global eCommerce Lead for Health Systems,
Kristie Burns,
Chief Marketing Officer,
Peter Alexander, Ph.D.,
Director of Digital Marketing,

Align Marketing Objectives on a Global Scale

Tomi Barton,
Senior Vice President, Marketing,
Christina Kirby,
Marketing Director,
Merrill Collier,
Global Marketing Manager,

According to the 2017 MM&M/Guidemark Health Healthcare Marketers Trend Report, 74% of device marketers surveyed said marketing budgets are on the rise, giving you funding to implement new strategies, reach new audiences and connect with customers in a more meaningful, targeted way. However, this opportunity must also be balanced with the understanding that although many organizations are creating groundbreaking devices that save lives, lower the cost of care and improve the quality of life for patients, the same organizations are more traditional and conservative when it comes to marketing, and slow to adapt to changes in the marketplace. Given this dichotomy, you’re often required to provide a detailed and well-thought-out marketing campaign that provides measurable results.

Built on a foundation of seven years of informative, relevant content and attended by marketers representing device organizations of all sizes, the 7th Digital Marketing for Medical Devices West conference is an integral part of ExL Events’ industry-leading Digital Marketing for Medical Devices series. This conference is designed to provide you with in-depth, tactical presentations that provide you with a roadmap to implementing similar programming at your organization and insights into some of the leading marketing trends impacting the industry today and in the future (such as new industries entering the medical device space and the impact of the evolving healthcare ecosystem). This unique format allows you to leave the conference with a game plan for when you return to the office and a forward-looking ideology that can help shape your long-term marketing strategy.

Top Five Reasons to Attend

  1. Network with other medical device marketers who are facing similar challenges and opportunities so you can learn from one another in a more casual setting
  2. Learn about recent successes and failures presented by stakeholders who lived through them in order to identify new opportunities and proactively anticipate roadblocks
  3. Participate in discussions around integrating sales and marketing to develop more cohesive outreach, reduce duplicative work and open communication to ensure departments are learning from one another
  4. Demonstrate value in a meaningful way to key customer bases, whether they be financially-driven executives at hospitals, clinically-driven surgeons and healthcare providers, or patients who are motivated by several different factors
  5. Participate in the industry’s leading event series that provides you with unparalleled networking opportunities, insights you can’t get anywhere else, and access to vendors and solution providers who can help you develop and execute marketing strategies that stand out

Who Should Attend

This conference is designed for medical device professionals whose responsibilities include:

  • Marketing
  • Digital Marketing/eMarketing
  • Multichannel Marketing/Integrated Marketing
  • Brand/Product Marketing
  • Upstream or Downstream Marketing
  • Account-Based Marketing
  • eBusiness/eCommerce
  • Communications
  • Market Research
  • Web Management
  • Advertising and Promotions
  • Social Media
  • Sales

This program is also of interest to:

  • Component Suppliers
  • Marketing Service Providers
  • Interactive Marketing Providers
  • Advertising Agencies
  • Consultants
  • Technology Experts
Startdate: 2018-04-23
End Date 2018-04-25

Description: The Digital Marketing for Medical Devices West conference is a leading event for device marketers who want their products stand out from the competition in an innovative way.
Performer: ExL Events
Address : 7th Digital Marketing for Medical Devices West
San Francisco

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