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8th Digital Marketing for Medical Devices West -

8th Digital Marketing for Medical Devices West
April 24 - 26, 2019
San Diego, CA

The Leading Event Series Providing Medical Device Marketers With Strategies and Actionable Insights to Connect With Customers in a More Meaningful Way

Agenda – 8th Digital Marketing for Medical Devices West



MARKETING AND SALES COLLABORATION DAY

 WEDNESDAY, APRIL 24 2019

9:30AM – 9:45AM

Opening Remarks


Steve Goldsmith, Vice President of Marketing, SANOVAS, INC.

10:30AM – 11:00AM

Networking Break


11:45AM – 12:45PM

New Products
PANEL: Best Practices to Prime Your Sales Counterparts for a New Product Launch


If you’re interested in joining this panel, please contact Dario Cavaliere at (917) 258–5154 or dcavaliere@exlevents.com.

12:45PM – 1:45PM

Networking Luncheon


1:45PM – 2:30PM

Sales Enablement
Align Sales and Marketing for Measured Results With Sales Enablement


Ashley Bynum, Content Systems Manager, ILLUMINA

2:30PM – 3:15PM

Networking Break


4:00PM – 4:30PM

Implementation
Tying It Together: Review Key Takeaways From the Marketing and Sales Collaboration Day


Steve Goldsmith, Vice President of Marketing, SANOVAS, INC.


MAIN CONFERENCE DAY ONE

 THURSDAY, APRIL 25 2019

9:00AM – 9:15AM

Chairperson’s Opening Remarks


Gail Somar, Director of Corporate Marketing, BIÇAKCILAR AS

9:15AM – 10:00AM

How Digital Is Enabling Global More Personalized Engagement


Emily Seo, Market Development Manager, INTERSECT ENT INC.

10:00AM – 10:45AM

Establish Digital Communication Strategies That Sync Sales and Marketing Efforts


Tonia Karpen, Senior Manager, Brand and Marketing Communications, STRYKER

10:45AM – 11:15AM

Networking Break


11:15AM – 12:00PM

Utilize Digital Tools to Drive Demand and Develop a Database


Nicholas Wanliss, Digital Marketing Specialist, ENT, MEDTRONIC

12:00PM – 12:45PM

The Role of the IoT and Digital Connectivity in Patient Engagement


If you’re a solution provider interested in this session spot or excited
to share a new product with our audience of device marketers, please
contact Jayson Mercado at 212-400-6236 or jmercado@exlevents.com.

12:45PM – 1:45PM

Networking Luncheon


1:45PM – 2:30PM

Utilize Social Media to Connect With Desired Customers


Elizabeth Presson, Patient Engagement and Digital Strategy Lead, OTICON MEDICAL, LLC

2:30PM – 3:15PM

Neuropace Case Study: Digital Epilepsy Insights Campaign


Heidi Glasser, Senior Marketing Manager, NEUROPACE INC
Aly Cash, Associate Product Manager, NEUROPACE INC

3:15PM – 3:45PM

Networking Break


3:45PM – 4:30PM

Narrative Is a Powerful Tool to Engage With Patients and Healthcare Professionals


Annemarie Obrien, Global Downstream Product Manager, BIO-RAD LABORATORIES

4:30PM – 5:15PM

Multifaceted Approach to Global Channel Strategy for Medical Device Marketers


Gail Somar, Director of Corporate Marketing, BIÇAKCILAR AS


MAIN CONFERENCE DAY TWO

 FRIDAY, APRIL 26 2019

9:15AM – 10:00AM

Internal Communications Strategies to Ensure All Teams Are Kept on Brand in Their External Communications


Kristie Burns, Chief Marketing Officer and Business Development, CALA HEALTH

10:00AM – 10:45AM

Demonstrate ROI on Digital Communication Efforts Across All Platforms


If you’re a solution provider interested in this session spot or excited
to share a new product with our audience of device marketers, please
contact Jayson Mercado at 212-400-6236 or jmercado@exlevents.com.

10:45AM – 11:15AM

Networking Break


11:15AM – 12:00PM

Gorilla Marketing for Small Device Companies


Basil Beighey, Marketing Communications Manager, CRYOLIFE, INC.

12:00PM – 12:45PM

Develop Into a Brand That Positively and Genuinely Engages With Their End User


Mary-Jayne Trainor, Senior Manager, Corporate Social Media, INTUITIVE SURGICAL

12:45PM – 1:45PM

Networking Luncheon


1:45PM – 2:30PM

Leverage LinkedIn and Social Media to Create a Brand Persona


Omar Khateeb, Director of Growth Marketing and Branding, POTRERO MEDICAL

2:30PM – 3:15PM

Chairperson’s Closing Remarks


Gail Somar, Director of Corporate Marketing, BIÇAKCILAR AS

3:30PM – 3:30PM

Main Conference Concludes



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