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8th Digital Marketing for Medical Devices West -

8th Digital Marketing for Medical Devices West
April 24 - 26, 2019
San Diego, CA

The Leading Event Series Providing Medical Device Marketers With Strategies and Actionable Insights to Connect With Customers in a More Meaningful Way

Agenda – 8th Digital Marketing for Medical Devices West



MARKETING AND SALES COLLABORATION DAY

 WEDNESDAY, APRIL 24 2019

8:45AM – 9:00AM

Opening Remarks


Steve Goldsmith, Vice President of Marketing, SANOVAS, INC.

9:00AM – 9:45AM

Streamline Sales and Design a Winning Hyper-Focused Marketing Campaign That Speaks to Your End Buyer for You


Austin Phillips, Chief Marketing Officer, PERCISION MEDICAL PRODUCTS

9:45AM – 10:30AM

Paging Dr. Google


A.J. Ghergich, Chief Technology Officer, DEVICEPHARM LLC

10:30AM – 11:00AM

Networking Break


11:45AM – 12:30PM

Performance Measurement
Set the Right KPIs for Your Campaign's Success — A Collaborative Approach


Tatsiana Gremyachinskiy, Digital Marketing Manager, ABBOTT VASCULAR

12:30PM – 1:30PM

Align Sales and Marketing for Measured Results With Sales Enablement


Kim Lachell, Product Manager, Globus Medical, INC

1:30PM – 2:15PM

Networking Luncheon


3:00PM – 3:30PM

Networking Break


3:30PM – 4:00PM

Interactive Session Tying It Together: Review Key Takeaways From the Marketing and Sales Collaboration Day


Steve Goldsmith, Vice President of Marketing, SANOVAS, INC


MAIN CONFERENCE DAY ONE

 THURSDAY, APRIL 25 2019

9:00AM – 9:15AM

Chairperson’s Opening Remarks


Gail Somar, Director of Corporate Marketing, BIÇAKCILAR AS

9:15AM – 10:00AM

Narrative Is a Powerful Tool to Engage Customers, Patients, and Healthcare Professionals


Annemarie O’Brien, lobal Downstream Product Manager, BIO-RAD LABORATORIES

10:00AM – 10:45AM

Neuropace Case Study: Epilepsy Insights Campaign


Heidi Glasser, Senior Marketing Manager, NEUROPACE INC
Aly Cash, Associate Product Manager, NEUROPACE INC

10:45AM – 11:15AM

Networking Break


11:15AM – 12:00PM

Utilize Digital Tools to Drive Demand and Develop a Database


Nicholas Wanliss, Digital Marketing Specialist, ENT, MEDTRONIC

12:00PM – 12:45PM

Create a Customer Experience That Is Meaningful and Actionable


Robin Palley, SVP, Strategic Consulting, Epsilon
Gerard Bradley, Vice President of Sales, Epsilon

12:45PM – 1:45PM

Networking Luncheon


1:45PM – 2:30PM

Strategies to Create a Digital Ecosystem to Engage Directly With Consumers About Therapeutic Device Options


Victorria Wytcherley, Senior Manager, Digital Marketing, PHILIPS

2:30PM – 3:15PM

Integrated Consumer Campaigns


Todd A. Laderach, Group Manager, Customer Marketing, ROCHE DIABETES CARE INC.

3:15PM – 3:45PM

Networking Break


3:45PM – 4:30PM

Multifaceted Approach to Global Channel Strategy for Medical Device Marketers


Gail Somar, Director of Corporate Marketing, BIÇAKCILAR AS

4:30PM – 5:30PM

Networking Reception



MAIN CONFERENCE DAY TWO

 FRIDAY, APRIL 26 2019

9:00AM – 9:15AM

Chairperson’s Opening Remarks


Gail Somar, Director of Corporate Marketing, BIÇAKCILAR AS

9:15AM – 10:00AM

Fresh Ideas to Stay on Brand Across ALL External Communications


Kristie Burns, Chief Marketing Officer and Business Development, CALA HEALTH

10:00AM – 10:45AM

A Surgeon’s Perspective: From a Medical Device Customer to Collaborator, Uncovering Untapped Marketing Opportunities


Eric Gantwerker, M.D., MMSc, FACS, VP, Medical Director, LEVEL EX

10:45AM – 11:15AM

Networking Break


11:15AM – 12:00PM

Bridging the Gap — How to Make Legal and Regulatory Willing Partners


Rob Muller, Digital Marketing Manager, Strategy and Communications, ROCHE DIAGNOSTICS CORP.

12:00PM – 12:45PM

Develop Into a Brand That Positively and Genuinely Engages With Their End User


Mary-Jayne Trainor, Senior Manager, Corporate Social Media, INTUITIVE SURGICAL

12:45PM – 1:45PM

Networking Luncheon


1:45PM – 2:30PM

Redefine Your Channel Strategy, Not Just Your Content Strategy


Kumar Bala, Director, Business Development, ETHOSH

2:30PM – 3:00PM

Case Study: Modern Marketing in a Traditional Industry: How to Set Your Team Up for Success


Heather Glass, Principal Demand Generation Strategist, MITG (Minimally Invasive Therapies Group), Medtronic

3:00PM – 3:15PM

Chairperson’s Closing Remarks


Gail Somar, Director of Corporate Marketing, BIÇAKCILAR AS

3:15PM – 3:15PM

Main Conference Concludes



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