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8th Digital Marketing for Medical Devices West -

8th Digital Marketing for Medical Devices West
April 24 - 26, 2019
San Diego, CA

The Leading Event Series Providing Medical Device Marketers With Strategies and Actionable Insights to Connect With Customers in a More Meaningful Way

Faculty – 8th Digital Marketing for Medical Devices West


Gerard Bradley
Vice President of Sales, EPSILON

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Gerard J Bradley is passionate about helping brands achieve their business objectives. For over 18 years he has helped healthcare companies better understand their market segments by utilizing data and technology assets of industry leading organizations such as Epsilon, CSC, and IMS Health (now IQVIA). Prior to entering the healthcare sector, Gerard was a CPA in Illinois focusing on turnaround management with Arthur Andersen and his own consulting firm. Gerard publishes articles on LinkedIn that lend insight into sales methodologies, improving customer experiences, and fostering goodwill to create a utopian society. Gerard has an MBA from DePaul University with an emphasis in Marketing Strategy and Planning. He lives in Arizona with his wife Linnea where they enjoy golfing, personal training, hiking, two morkies, and the kisses of their 3-year old grandson.


Kristie Burns
Chief Marketing Officer and Business Development, CALA HEALTH

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Kristie Burns is the Chief Marketing Officer for Cala Health. She has held several strategic marketing leadership and business development roles with a global medical device leader, ResMed, and with biotechnology pioneer, Advanced Tissue Sciences(ATS). While at ResMed, she led dental sleep business as the Global General Manager and the $1B sleep business as the VP of Americas Marketing Solutions. She ran business development for the cardiac portfolio at ATS. She brings 20+ years of medical device and digital health experience to Cala Health. Kristie started her career with 5 years in health care consulting with LBA and HCIA. Kristie has a master’s of science in Executive Leadership from the University of San Diego, a business degree from the University of Kansas, and specialty courses at Kellogg School of Management.


Aly Cash
Associate Product Manager, NEUROPACE INC

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Aly is an Associate Product Manager at NeuroPace, based in the San Francisco Bay Area. Her focus is in patient marketing, and she manages content creation and strategy for digital and social media. She has helped create an online platform for patients to learn about and discuss treatment options for drug- resistant epilepsy. She also works on patient education programs in partnership with local and national advocacy organizations, specializing in educating patients online through webinars and Facebook Live. She is a recent graduate of Stanford University with a BA degree in Science, Technology and Society.


Eric Gantwerker, M.D., MMSc, FACS, VP
Medical Director, LEVEL EX

A.J. Ghergich
Chief Technology Officer, DEVICEPHARM | BRäDO

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A.J. Ghergich is Chief Technology Officer at DevicePharm ? Brädo. He is a thought leader in the SEO and digital marketing community and has been a featured speaker at numerous technology industry events.

A.J. is an expert in SEO content and influencer marketing and has published and presented on a range of topics including optimizing mobile search based on Google’s most recent mobile-first initiative. He was the co-founder of Ghergich & Co. which recently merged into DevicePharm ? Brädo, a health-focused, insight-driven marketing firm.

Connect with A.J. on Twitter, (@SEO) where he shares extensive search tutorials and advice on the latest Google updates.


Heather Glass
Principal Demand Generation Strategist, MITG (MINIMALLY INVASIVE THERAPIES GROUP), MEDTRONIC

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As a demand generation strategist for Medtronic within the MITG business unit, my primary focus is using a multi-channel approach to connect with customers and prospects, which directly contributes to our sales pipeline through new opportunity creation. I have been working for Medtronic for 10 years in a variety of sales and marketing roles, and use the experience I have as a sales rep to help shape my marketing strategy and vision. Outside of work, I live with my husband, Jason, and our two kids, Jackson (5) and Cameron (3), in Denver, CO.


Heidi Glasser
Senior Marketing Manager, NEUROPACE INC

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Heidi Glasser is responsible for patient marketing and engagement at NeuroPace, leading a marketing team dedicated to raising awareness of neuromodulation for the treatment of refractory epilepsy. Through their efforts, including PR, digital & social media outreach, advocacy organization partnerships, and with a dedicated group of patient volunteers, NeuroPace has experienced significant growth in patient awareness and interest since its 2015 launch of the RNS® System.

Heidi’s career in medical devices spans 13 years with various high-growth companies, including FoxHollow Technologies (acquired by ev3 in 2007), Acclarent (acquired by J&J in 2010), and SentreHEART. She graduated from Pomona College with a BA in Geology, has lived & worked abroad in Japan, China and France, and calls the San Francisco Bay Area home.


Steve Goldsmith
Vice President of Marketing, SANOVAS, INC.

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Steve Goldsmith is a creative Senior Executive and Communications Professional with more than 30 years of success spanning med-tech, high tech, the media, and entertainment. Leveraging extensive experience in revenue generation and exceptional project management for globally-recognized brands, Steve is a valuable asset for companies requiring expert assistance with rebranding, fundraising, corporate positioning, supplier and vendor relations, strategic alliances, or content production. His broad areas of expertise include digital marketing, operational management, fundraising, market research, public relations, creative production, advertising campaigns, multimedia communications, and competitive analysis.

Throughout his executive career, Steve has held leadership positions with Sanovas Surgical Technologies, Goldsmith & Associates, nTAG Interactive, TBA Global Events, CMS, Inc., CreativeBroadcasting, Inc., iBEAM Broadcasting Corporation, Caribiner International, BigBook, Inc., ATA Media, and Cuisine Publications. For the past 28 years, Steve has led Goldsmith Agency as the President and Founder, advising over 2,000 small to mid-sized businesses in the areas of advertising, public relations, and branding. He currently serves as the VP of Marketing for Sanovas Surgical Technologies, where he is responsible for supporting all investor and shareholder communications and developing marketing materials and played an instrumental role in raising over $65 million of funding. Over the years, Steve has provided exceptional leadership to a wide range of organizations, from start-ups to international brands such as Yahoo!, Intel, and Hewlett-Packard, and represented major manufacturers in negotiations of product placements with major motion picture studios such as Columbia, MGM, and Paramount.

Steve holds a BA from Duke University.


Tatsiana Gremyachinskiy
Digital Marketing Manager, ABBOTT VASCULAR

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Tatsiana is a dedicated healthcare marketer who’s built her 10 years of experience across PR, Communications, Marketing (SEO/SEM, inbound/outbound email marketing, social media marketing, website strategy, content marketing) and Data Analytics in various healthcare settings: from EMS to a large hospital system and to medical devices. She helps companies build effective multi-channel marketing strategy in the DTP/HCP space.


Todd Hartley
CEO, WIREBUZZ

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Todd Hartley is the CEO of WireBuzz, and he’s the go-to digital advisor for celebrity and enterprise projects. He specializes in Medical Device and Life Science physician and patient engagement, plus using video to accelerate the sales process. Todd’s clients include: CoolSculpting, Roche, 23andMe, Medtronic, miraDry & MDAnderson.

Todd also spearheaded Justin Timberlake’s successful technology product launch, created the 1st video medical encyclopedia on the Internet, led Google’s live on-location broadcast commemorating the 50th anniversary of the John F. Kennedy assassination and generated 1.4 million social followers in 12 months.


Mike Krachon
VP Sales and Marketing, ISORAY MEDICAL INC

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Michael L. Krachon brings more than 20 years’ experience of progressive growth in sales and marketing in the medical industry. Mr. Krachon joined Isoray in March of 2016 as Vice President of Sales & Marketing. Mr. Krachon was previously employed by C.R. Bard Inc., since 2001, and was a key member of the Bard Urological / Bard Medical Divisions which developed brachytherapy devices and delivery systems for the U.S. and international markets. He was the leader of the brachytherapy commercial team, which grew to be the global brachytherapy market leader.

Mr. Krachon assisted in the business unit’s strategic planning, development of the international business segment and creating and delivering the international product launches which resulted in market leadership across Europe, Japan, and Africa. Mr. Krachon has been instrumental in successfully supporting the industry through congressional lobbying efforts to re-establish reimbursement codes for brachytherapy. He served as Chairman of the Coalition for Advancement of Brachytherapy from 2009 to 2016 and has been recognized as a national speaker for brachytherapy by the industry. Mr. Krachon received a B.S.E. in biomedical engineering from Duke University and an M.B.A. from the Goizueta Business School at Emory University.


Todd A. Laderach
Group Manager, Customer Marketing, ROCHE DIABETES CARE, INC.

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Todd Laderach is the Group Manager for US Customer Marketing for Roche Diabetes Care. Todd is responsible for a team that leads all awareness, demand, engagement and advocacy efforts to HCPs, Pharmacists, and Consumers. Before this role, Todd has held various leadership roles in sales and marketing in the medical device industry. Todd has a degree in Biology from Indiana University. In his spare time, he enjoys golf and spending time with his wife and their 4-year-old son.


Rob Muller
Digital Marketing Manager, Strategy and Communications, ROCHE DIAGNOSTICS CORP.

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Robert Muller, Digital Marketing Manager, Strategic Affairs, ROCHE DIAGNOSTICS CORP.

Rob Müller is responsible for digital content and social media platforms for all divisions of Roche Diagnostics Corporation, North America, and is the Communications Chair of the Roche North American Social Media Board.

Rob is internationally recognized as a thought leader in the use of social media for patient engagement. Industry peers have listed him among the world’s Top 10 Social Media Innovators in healthcare.

Rob kindled his passion for social media while working in the music industry where he helped several artists and labels develop social media efforts and digital marketing strategies. He remains a voting member of NARAS (Grammys) and the publisher of Pale Yellow Music (ASCAP).

Rob lives in Indianapolis, Indiana with wife, Mikala, daughter Sydney, and family dog, sir William McScruff.


Annemarie O'Brien
Senior Global Downstream Product Manager, BIO-RAD LABORATORIES

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Annemarie O’Brien is an award winning author and a global healthcare marketing professional. She has an MFA in writing, a BBA in marketing, an MBA in international business, and over twenty years of sales and marketing experience. She has implemented privatization programs across the former Soviet Union and launched products ranging from Viagra and Chantix to point-of-care diagnostics and HbA1c testing systems. She is passionate about story-driven marketing and a frequent speaker on the topic.


Robin Palley
SVP, Strategic Consulting, EPSILON

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Robin Palley manages the healthcare strategy and digital assessment practices at Epsilon. Additionally, she leads a team of 19 data-driven omnichannel strategists and works with Epsilon’s change management, technology and analytics practices. Robin brings more than 30 years of healthcare experience spanning patient, HCP and public health as well as enterprise strategies. Robin has worked on strategies for all audiences for brands at every stage of the product lifecycle. Prior to joining Epsilon, she was Vice President of Global Digital Business at GlaxoSmithKline, focused on patient and consumer communication, and started her career as a reporter and editor (TV on-camera, newspapers, radio on-air). She loves working on organizational needs assessments to drive choices of marketing enablement technologies.


Austin Phillips
Chief Marketing Officer, PRECISION

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Austin Phillips is an experienced healthcare marketing executive who has spent the last 15 years in the digital marketing and branding space. Taking his past agency model leadership to the healthcare industry, he has been able to work with multiple tech startups and build Precision from $800K to $30M a year in sales revenue in a short timeframe.


Gail Somar
Director of Corporate Marketing, BIÇAKCILAR AS

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Having a passion is the foundation of success. Gail is one of those people who has spent over 25 years passionately going after implementing strategic B2B marketing success and contributed to it as an innovator with exceptional success in the US, Canada and Europe. She is truly a “global citizen”. The combination of strong academic background with successful results of effective leadership and management of team work involving people from all over the globe are some of the skills that built her reputation as one of the best global marketers. As a dynamic and progressive thinker with a visionary approach, she was able to make a difference in changing the way B2B marketing is perceived and implemented internationally. She has spent most of her professional life in technology firms including market segments such as medical device manufacturing and aviation technologies. Presently, she is the Director of Corporate Marketing and Strategy at Bicakcilar Medical Devices, the largest medical device manufacturer in Turkey, headquartered in Istanbul. Gail believes in continuous update of knowledge to be able to succeed in marketing for today’s dynamic environment. She has achieved a BA degree from University of Bosporus with major in marketing, MBA from AIU on Marketing Management as well as Executive MBA from Harvard Business School on Strategic Marketing.


Mary-Jayne Trainor
Senior Manager, Corporate Social Media, INTUITIVE SURGICAL INC

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Mary-Jayne is the Social Media Community Manager supporting Philips’ Health Systems in North America. She has spent the past four years delivering healthcare social media strategies for Philips at the global and market level and has a passion for finding real-time engagement opportunities that deliver results for marketing and serve the needs of the health technology market. She has 10 years of diverse experience in health program and corporate communications and public relations, including new product launches, marketing, sales, product development, social media marketing and new media strategy. Mary-Jayne holds a Master of Science in health communication from Boston University and a Bachelor of Arts in communications from Salve Regina University. She appreciates tweets and handwritten post-it notes equally and resides in Maine.


Nick Wanliss
Digital Marketing Specialist, ENT, MEDTRONIC

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Nick Wanliss is a Digital Marketing Specialist for Medtronic’s ENT division. In his role, Nick is responsible for driving demand and building loyal customer relationships through effective and consistent digital communications. Prior to his current role, he was a Marketing Communications Specialist for Getinge for 3 years, responsible for all external communications for over 10 different therapy areas. Prior to Getinge, Nick was a member of the communications department for the NBA’s Miami Heat. Nick has expertise in business communications, company branding and public relations. He also has valuable experience with success in working in B2B & B2C marketing, social media, project management and strategic planning. A native of Florida, Nick received a Bachelor of Science in Communication from the University of Miami, double majoring in Journalism & Sports Administration.


Victorria Wytcherley
Senior Manager, Digital Marketing Lead – Sleep & Respiratory Care, PHILIPS

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Victorria Wytcherley is the digital marketing lead for the sleep and respiratory care business group within Philips. She leads a team of digital marketers who specialize in the areas of analytics, content, CRM, ecommerce, social media, web development and UX. She provides strategic direction for 16 countries/markets of varying digital maturity to adopt enablers within digital marketing capabilities to generate digital KPIs that link to revenue growth. Prior to Philips, she was the director of online strategy at Carnegie Mellon University, and an account director on the GlaxoSmithKline consumer healthcare business at Brunner, a full service agency in Pittsburgh PA. She holds a Master of Science in Global Leadership and a Bachelor of Science in Professional Communication, both from Duquesne University.


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