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8th Digital Marketing for Medical Devices West -

8th Digital Marketing for Medical Devices West
April 24 - 26, 2019
San Diego, CA

The Leading Event Series Providing Medical Device Marketers With Strategies and Actionable Insights to Connect With Customers in a More Meaningful Way

Faculty – 8th Digital Marketing for Medical Devices West


Kristie Burns
Chief Marketing Officer and Business Development, CALA HEALTH

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Kristie Burns is the Chief Marketing Officer for Cala Health. She has held several strategic marketing leadership and business development roles with a global medical device leader, ResMed, and with biotechnology pioneer, Advanced Tissue Sciences(ATS). While at ResMed, she led dental sleep business as the Global General Manager and the $1B sleep business as the VP of Americas Marketing Solutions. She ran business development for the cardiac portfolio at ATS. She brings 20+ years of medical device and digital health experience to Cala Health. Kristie started her career with 5 years in health care consulting with LBA and HCIA. Kristie has a master’s of science in Executive Leadership from the University of San Diego, a business degree from the University of Kansas, and specialty courses at Kellogg School of Management.


Aly Cash
Associate Product Manager, NEUROPACE INC

Heidi Glasser
Senior Marketing Manager, NEUROPACE INC

Tatsiana Gremyachinskiy
Digital Marketing Manager, ABBOTT VASCULAR

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Tatsiana is a dedicated healthcare marketer who’s built her 10 years of experience across PR, Communications, Marketing (SEO/SEM, inbound/outbound email marketing, social media marketing, website strategy, content marketing) and Data Analytics in various healthcare settings: from EMS to a large hospital system and to medical devices. She helps companies build effective multi-channel marketing strategy in the DTP/HCP space.


Omar Khateeb
Director of Growth Marketing and Branding, POTRERO MEDICAL

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Omar Khateeb is based in Silicon Valley and develops strategies based on behavioral economics and digital transformation to guide healthtech companies adapt to newly connected markets. He has developed marketing strategies at two publicly traded surgical robotic companies through their IPOs as well as co-founded and successfully launched a fashion inventions company.

He currently serves as Director of Growth Marketing and Branding at Potrero Medical, a predictive health company that is developing the next generation of smart sensors and artificial intelligence.

You can connect with Omar on LinkedIn, Facebook, Instagram, Twitter, or SnapChat as he shares industry knowledge and the latest marketing strategies out of Silicon Valley.


Mike Krachon
VP Sales and Marketing, ISORAY MEDICAL INC

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Michael L. Krachon brings more than 20 years’ experience of progressive growth in sales and marketing in the medical industry. Mr. Krachon joined Isoray in March of 2016 as Vice President of Sales & Marketing. Mr. Krachon was previously employed by C.R. Bard Inc., since 2001, and was a key member of the Bard Urological / Bard Medical Divisions which developed brachytherapy devices and delivery systems for the U.S. and international markets. He was the leader of the brachytherapy commercial team, which grew to be the global brachytherapy market leader.

Mr. Krachon assisted in the business unit’s strategic planning, development of the international business segment and creating and delivering the international product launches which resulted in market leadership across Europe, Japan, and Africa. Mr. Krachon has been instrumental in successfully supporting the industry through congressional lobbying efforts to re-establish reimbursement codes for brachytherapy. He served as Chairman of the Coalition for Advancement of Brachytherapy from 2009 to 2016 and has been recognized as a national speaker for brachytherapy by the industry. Mr. Krachon received a B.S.E. in biomedical engineering from Duke University and an M.B.A. from the Goizueta Business School at Emory University.


Todd A. Laderach
Group Manager, Customer Marketing, ROCHE DIABETES CARE, INC.

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Todd Laderach is the Group Manager for US Customer Marketing for Roche Diabetes Care. Todd is responsible for a team that leads all awareness, demand, engagement and advocacy efforts to HCPs, Pharmacists, and Consumers. Before this role, Todd has held various leadership roles in sales and marketing in the medical device industry. Todd has a degree in Biology from Indiana University. In his spare time, he enjoys golf and spending time with his wife and their 4-year-old son.


Reena Mishra
Director, Product Marketing, SI-BONE, INC

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Reena Mishra joined SI-BONE in 2016 and has over 15 years of marketing management experience in medical device companies in both high growth and development stages. She currently leads SI-BONE’s outbound marketing team, with a specific focus on direct to patient and digital marketing initiatives. Prior to joining SI-BONE, Reena held various marketing positions with VisionCare Ophthalmic Technologies, Pivot Medical (acquired by Stryker in 2014), Spinal Modulation (acquired by St. Jude in 2015) and ArthroCare Corporation (acquired by Smith & Nephew in 2014).

Reena holds an MBA from Santa Clara University, an M.A. in Kinesiology from San Jose State University, and a BA in Kinesiology from Occidental College.


Annemarie O'Brien
Senior Global Downstream Product Manager, BIO-RAD LABORATORIES

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Annemarie O’Brien is an award winning author and a global healthcare marketing professional. She has an MFA in writing, a BBA in marketing, an MBA in international business, and over twenty years of sales and marketing experience. She has implemented privatization programs across the former Soviet Union and launched products ranging from Viagra and Chantix to point-of-care diagnostics and HbA1c testing systems. She is passionate about story-driven marketing and a frequent speaker on the topic.


Austin Phillips
Chief Marketing Officer, PRECISION MEDICAL PRODUCTS

Emily Seo
Market Development Manager, INTERSECT ENT INC.

Gail Somar
Director of Corporate Marketing, BIÇAKCILAR AS

Mary-Jayne Trainor
Senior Manager, Corporate Social Media, INTUITIVE SURGICAL INC

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Mary-Jayne is the Social Media Community Manager supporting Philips’ Health Systems in North America. She has spent the past four years delivering healthcare social media strategies for Philips at the global and market level and has a passion for finding real-time engagement opportunities that deliver results for marketing and serve the needs of the health technology market. She has 10 years of diverse experience in health program and corporate communications and public relations, including new product launches, marketing, sales, product development, social media marketing and new media strategy. Mary-Jayne holds a Master of Science in health communication from Boston University and a Bachelor of Arts in communications from Salve Regina University. She appreciates tweets and handwritten post-it notes equally and resides in Maine.


Nick Wanliss
Digital Marketing Specialist, ENT, MEDTRONIC

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Nick Wanliss is a Digital Marketing Specialist for Medtronic’s ENT division. In his role, Nick is responsible for driving demand and building loyal customer relationships through effective and consistent digital communications. Prior to his current role, he was a Marketing Communications Specialist for Getinge for 3 years, responsible for all external communications for over 10 different therapy areas. Prior to Getinge, Nick was a member of the communications department for the NBA’s Miami Heat. Nick has expertise in business communications, company branding and public relations. He also has valuable experience with success in working in B2B & B2C marketing, social media, project management and strategic planning. A native of Florida, Nick received a Bachelor of Science in Communication from the University of Miami, double majoring in Journalism & Sports Administration.


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