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8th Digital Marketing for Medical Devices West -

8th Digital Marketing for Medical Devices West
April 24 - 26, 2019
San Diego, CA

The Leading Event Series Providing Medical Device Marketers With Strategies and Actionable Insights to Connect With Customers in a More Meaningful Way

Faculty – 8th Digital Marketing for Medical Devices West

Basil Beighey
Marketing Communications Manager, CRYOLIFE, INC

Kristie Burns
Chief Marketing Officer and Business Development, CALA HEALTH

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Kristie Burns is the Chief Marketing Officer for Cala Health. She has held several strategic marketing leadership and business development roles with a global medical device leader, ResMed, and with biotechnology pioneer, Advanced Tissue Sciences(ATS). While at ResMed, she led dental sleep business as the Global General Manager and the $1B sleep business as the VP of Americas Marketing Solutions. She ran business development for the cardiac portfolio at ATS. She brings 20+ years of medical device and digital health experience to Cala Health. Kristie started her career with 5 years in health care consulting with LBA and HCIA. Kristie has a master’s of science in Executive Leadership from the University of San Diego, a business degree from the University of Kansas, and specialty courses at Kellogg School of Management.

Ashley Bynum
Content Systems Manager, ILLUMINA

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Ashley Bynum is the Content Systems Manager at Illumina. As the system administrator of the sales enablement tool, she oversees commercial tools integration and gated content access for over 8,000 global employees and channel partners. She collaborates closely with teams across the organization to expand the reach of the tool and bring content to users where they are.

Her goal is to build a system that teams love to use. The sales enablement tool at Illumina has won numerous accolades, including 2018 SiriusDecisions ROI Award, 2017 PM360 Sales Aid, and 2016 SiriusDecisions Content Strategy and Operations Program of the Year. Outside of work, she enjoys live music, traveling to new places, and baking for her friends and family.

Aly Cash
Associate Product Manager, NEUROPACE INC

Dan Doublin
Senior Product Marketing Manager, ACELITY

Heidi Glasser
Senior Marketing Manager, NEUROPACE INC

Steve Goldsmith
Vice President of Marketing, SANOVAS, INC.

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Steve has over 30 years of Advertising, Sponsorship, Funding Creative Production, PR and Media Buying for Internet, Radio, TV, Out-of-Home and Print, Product Launches, Integrated Marketing, International Corporate Events, and Tradeshows.

He has held Executive Level Marketing, Product Development and Sales positions at Caribiner International, TBAGlobal, PGI, CMS, BigBook, iBEAM Broadcasting, and has run his own ad agency. He served as President of The Product Placement People. Inc., President of SwitchGenie, Inc, and has broad experience as a TV Producer, Magazine Publisher, Music Producer, and Performing Jazz Artist.

His clients have included Hewlett Packard, Intel, Yahoo!, National Semiconductor, McKesson, Siemens Medical Solutions, Applied Materials, StorageTek, Cadence Design, MGM, Sony Entertainment, United Artists and the Donald Trump Network.

Duke University ’76, University of Miami. ’79

Tonia Karpen
Senior Manager, Brand and Marketing Communications, STRYKER

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Tonia Karpen has over 15 years of marketing communications experience. She has held marketing roles across agencies, start-up medical device and fortune 500 companies. Her diverse experience has molded her into a “do-it-all” marketing communications professional. With a passion for strategy and core strength in project execution, her ability to develop and drive campaigns and programs has been the key to her success. She currently resides in Cedar, MN with her husband, two cats and German Shepherd. She has a love for the outdoors, especially playing women’s 2s sand volleyball.

Omar Khateeb
Director of Growth Marketing and Branding, POTRERO MEDICAL

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Omar Khateeb is based in Silicon Valley and develops strategies based on behavioral economics and digital transformation to guide healthtech companies adapt to newly connected markets. He has developed marketing strategies at two publicly traded surgical robotic companies through their IPOs as well as co-founded and successfully launched a fashion inventions company.

He currently serves as Director of Growth Marketing and Branding at Potrero Medical, a predictive health company that is developing the next generation of smart sensors and artificial intelligence.

You can connect with Omar on LinkedIn, Facebook, Instagram, Twitter, or SnapChat as he shares industry knowledge and the latest marketing strategies out of Silicon Valley.

Michael Krachon
VP Sales and Marketing, ISORAY MEDICAL INC

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Michael L. Krachon brings more than 20 years’ experience of progressive growth in sales and marketing in the medical industry. Mr. Krachon joined Isoray in March of 2016 as Vice President of Sales & Marketing. Mr. Krachon was previously employed by C.R. Bard Inc., since 2001, and was a key member of the Bard Urological / Bard Medical Divisions which developed brachytherapy devices and delivery systems for the U.S. and international markets. He was the leader of the brachytherapy commercial team, which grew to be the global brachytherapy market leader.

Mr. Krachon assisted in the business unit’s strategic planning, development of the international business segment and creating and delivering the international product launches which resulted in market leadership across Europe, Japan, and Africa. Mr. Krachon has been instrumental in successfully supporting the industry through congressional lobbying efforts to re-establish reimbursement codes for brachytherapy. He served as Chairman of the Coalition for Advancement of Brachytherapy from 2009 to 2016 and has been recognized as a national speaker for brachytherapy by the industry. Mr. Krachon received a B.S.E. in biomedical engineering from Duke University and an M.B.A. from the Goizueta Business School at Emory University.

Reena Mishra
Director, Product Marketing, SI-BONE, INC

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Reena Mishra joined SI-BONE in 2016 and has over 15 years of marketing management experience in medical device companies in both high growth and development stages. She currently leads SI-BONE’s outbound marketing team, with a specific focus on direct to patient and digital marketing initiatives. Prior to joining SI-BONE, Reena held various marketing positions with VisionCare Ophthalmic Technologies, Pivot Medical (acquired by Stryker in 2014), Spinal Modulation (acquired by St. Jude in 2015) and ArthroCare Corporation (acquired by Smith & Nephew in 2014).

Reena holds an MBA from Santa Clara University, an M.A. in Kinesiology from San Jose State University, and a BA in Kinesiology from Occidental College.

Annemarie Obrien
Global Downstream Product Manager, BIO-RAD LABORATORIES

Elizabeth Presson
Patient Engagement and Digital Strategy Lead, OTICON

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Liz Presson works at the intersection of patient engagement, innovation, and digital strategy with pharmaceutical and medical device companies. She’s led innovation initiatives for Fortune 500 Pharma organizations, built advocacy programs for medical device companies that doubled the bottom line, and has helped transform influential healthcare organizations into digital leaders. Liz takes the stage at conferences like Stanford’s Medicine X, Technori, World Maker Faire, Internet Summit, and others. She contributes articles on company culture, entrepreneurship, and technology to publications like Fast Company, Forbes, Inc., and Mashable.

Emily Seo
Market Development Manager, INTERSECT ENT INC.

Gail Somar
Director of Corporate Marketing, BIÇAKCILAR AS

Mary-Jayne Trainor
Senior Manager, Corporate Social Media, INTUITIVE SURGICAL INC

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Mary-Jayne is the Social Media Community Manager supporting Philips’ Health Systems in North America. She has spent the past four years delivering healthcare social media strategies for Philips at the global and market level and has a passion for finding real-time engagement opportunities that deliver results for marketing and serve the needs of the health technology market. She has 10 years of diverse experience in health program and corporate communications and public relations, including new product launches, marketing, sales, product development, social media marketing and new media strategy. Mary-Jayne holds a Master of Science in health communication from Boston University and a Bachelor of Arts in communications from Salve Regina University. She appreciates tweets and handwritten post-it notes equally and resides in Maine.

Nick Wanliss
Digital Marketing Specialist, ENT, MEDTRONIC

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Nick Wanliss is a Digital Marketing Specialist for Medtronic’s ENT division. In his role, Nick is responsible for driving demand and building loyal customer relationships through effective and consistent digital communications. Prior to his current role, he was a Marketing Communications Specialist for Getinge for 3 years, responsible for all external communications for over 10 different therapy areas. Prior to Getinge, Nick was a member of the communications department for the NBA’s Miami Heat. Nick has expertise in business communications, company branding and public relations. He also has valuable experience with success in working in B2B & B2C marketing, social media, project management and strategic planning. A native of Florida, Nick received a Bachelor of Science in Communication from the University of Miami, double majoring in Journalism & Sports Administration.

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