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9th Digital Marketing for Medical Devices -

9th Digital Marketing for Medical Devices
August 5 - 7, 2019
Minneapolis, MN

The Longest Running and Best Attended Event for Device Marketers Looking to Engage With Potential Customers in Innovative and Strategic Ways

Faculty – 9th Digital Marketing for Medical Devices


Martin Abrams
Vice President, Marketing and Customer Experience, INSPIRE MEDICAL SYSTEMS

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Martin Abrams is the Vice President of Marketing and Customer Experience at Inspire Medical Systems, Inc., a medical device company focused on the treatment of obstructive sleep apnea. He is a graduate of Morehouse College where he received a BA in Finance. He also holds an MBA from Northwestern’s Kellogg School of Business with a concentration in Marketing and Finance.

Prior to Inspire Medical Systems, Martin held various leadership roles in the food industry at General Mills and Land O’ Lakes where he managed brands like Nature Valley, Fiber One, Betty Crocker and Wheaties.

Martin has a passion for helping organizations grow by developing strategies that are focused on the consumer. He believes in developing deep consumer empathy to identify insights and strategies that produce breakthrough business results.


Jane Agbotaen
Senior Global Marketing Director, Diagnostic Sexual Health, HOLOGIC

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Jane Agbontaen is the Senior Global Marketing Director for the Diagnostic Sexual Health team at Hologic. She joined the company in May of 2018 and has previously worked at Abbott Medical Optics, Davol, CR Bard, and Johnson & Johnson.


Alex Azevedo
Commercial Program Specialist, MIRADRY

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Alexander Azevedo is a Commercial Program Specialist with miraDry who works with Practices and Practice Development Managers to help them market their business to local environments using Social Media Marketing and Alternative Medias. He has been in his current role for over a year and enjoys helping accounts achieve their goals.


Yovnie Cheng
Sr. Product Manager, Diagnostic Sexual Health, HOLOGIC

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Yovnie Cheng is the Sr. Product Manager for the Diagnostic Sexual Health team at Hologic. She has been with the company since 2015 and has prior experience at Quidel, ACON Laboratories, Panlabs Biologic, and Scripps Health.


Paul Devlin
Digital Marketing Manager, AUGMENIX, INC.

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Paul Devlin is the Digital Marketing Manager for Boston Scientific’s Prostate Health division. Paul previously worked as the Digital Marketing Manager for Augmenix, the manufacturer of SpaceOAR® Hydrogel which was acquired by Boston Scientific in October 2018. At Boston Scientific, Paul leads digital strategy for their prostate cancer and BPH products. Prior to joining Augmenix/Boston Scientific, Paul spent nearly a decade at marketing agencies in Boston, Massachusetts working with a variety of clients from different industries, but specializing in healthcare/medical devices.


John Donnelly
Sr. IT Business Analyst, MEDTRONIC

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John Donnelly is a Principal IT Business Analyst at Medtronic Restoratpy Therapy Group (RTG) IT Commercial Operations. His career background includes Graphic Design, Web Design, and Email Marketing Automation. In his current role, he provides marketing technology solutions to RTG businesses, including Eloqua Marketing solutions and Sample Management. He holds Bachelor of Fine Arts in Graphic Design and Website Development. Outside of work, John can be found riding his mountain bike and coaching his daughter’s Middle School Mountain Biking team.


Zoe Dunn
Principal, HALE ADVISORS

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Zoe, President & CEO of Hale Advisors, is a digital marketing and communications specialist with almost 20 years of experience in the healthcare, pharmaceutical, and consumer products industries, driving results for clients’ business by aligning multi-channel strategies for maximum impact. Zoe has worked with most of the top 25 Pharmaceutical and Biotech companies over the course of her career. Prior to co-founding Hale Advisors, Zoe helped build Sapient’s North America Healthcare team, developed numerous knowledge management events focused on digital, social, and mobile for the healthcare industry with the Institute for International Research and as a long-time advisory board member for Exl Pharma, and worked on both the agency and commercial marketing sides of the pharmaceutical industry with companies such as imc2 and Meda Pharmaceuticals.
Zoe is the co-chairperson of the Digital Pharma West conferences and regularly speaks at pharmaceutical and healthcare conferences about organizational readiness in multichannel marketing, including social media, traditional digital, mobile, and emerging platforms. She is a featured author on the subject of social media and marketing in “Using Social Media in FDA-Regulated Industries: The Essential Guide,” published by the Food and Drug Law Institute. She also publishes regularly in industry publications, including Medical Marketing & Media (MM&M), PM360, and pharmaphorum.

Zoe is building a sustainable company, including a deep commitment to helping to empower girls and women in her local community and across the world. When not off speaking or driving change, Zoe is a passionate skier who makes an annual pilgrimage to Alta, Utah to visit the snow gods with her family. And while she loves traveling to new and favorite places, Zoe loves being in her home community in the Hudson Valley.


Kathy Elliot
Senior Marketing Manager, Ultrasound, NEUROLOGICA

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Kathy is a passionate marketer who has a diverse background that includes vaccine research, product management, marketing communications and downstream marketing which provides her with a unique perspective that she applies to her craft every day. Kathy has been with NeuroLogica, a subsidiary of Samsung Electronics for 2 years where she is responsible for all downstream marketing activities for their ultrasound portfolio. While at NeuroLogica, she has launched 2 new ultrasound products and will launch 2 additional new products later in 2019. Prior to NeuroLogica, Kathy worked for GE Healthcare where she was a Marketing Leader for their Women’s Health ultrasound business. While at GE, Kathy received Marketer of the Year honors for Branding and Campaigns as well as the opportunity to learn from her peers, across all GE businesses, at the coveted Crotonville Global Learning Center. When not working, Kathy enjoys spending time with her husband and daughter.


Eric Gantwerker, M.D., MMSc, FACS, VP
Medical Director, LEVEL EX

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Eric is a practicing ENT surgeon at Loyola, specializing in reconstructing airways of pediatric patients. At Level Ex, he leads the company’s medical strategy, directs CME development, conducts efficacy studies, and manages the company’s 100+ physician advisory council and relationships with institutions. Eric specializes in applying emerging technology in medical education, holding an MMSc in Medical Education from Harvard and a MS in Physiology/Biophysics from Georgetown.


Jay Graves
Founder and CEO, PATHFINDER BUSINESS CONSULTANTS

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Jay Graves is the Founder and CEO of Pathfinder Business Consultants, providing commercial leadership excellence training for executives with a focus on transformational and strengths-based leadership fundamentals, empowering a diverse organization, and developing winning teams.

Before establishing Pathfinder, Jay was the Vice President of Sales for the US Roche Diabetes Care Division, where he was responsible for leading all field sales and sales operations functions. During his career at Roche, Jay held several positions to include Physician Field Sales Representative, Region Business Manager – Health Care Provider, Region Business Manager – Managed Care, Retail and Distribution, Area Business Director for the Central and Western US and Product Marketing Director for the Blood Glucose Portfolio.

Jay began his professional career in 1998 as an Intelligence Officer in the United States Army. In the Army, Jay held multiple leadership positions and global deployments, including tours in South America, Central America, The Caribbean, South Korea, The United Kingdom, Jordan, and Iraq.

A native of Raleigh, N.C., Jay earned a bachelor’s degree in Political Science and Military Science from North Carolina State University and an MBA at the University of North Carolina at Chapel Hill.


Tatsiana Gremyachinskiy
Digital Marketing Consultant, ABBOTT VASCULAR

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Tatsiana is a dedicated healthcare marketer who’s built her 10 years of experience across PR, Communications, Marketing (SEO/SEM, inbound/outbound email marketing, social media marketing, website strategy, content marketing) and Data Analytics in various healthcare settings: from EMS to a large hospital system and to medical devices. She helps companies build effective multi-channel marketing strategy in the DTP/HCP space.


Timothy Hale
Director of HCP Marketing, NEURONETICS

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As Director, HCP Marketing at Neuronetics, Tim leads a team that is charged with developing and driving the strategies and tactics to expand the customer base as well as increasing brand loyalty of current customers. Tim has spent 15 years working in medical sales and marketing and has broad experience in both upstream and downstream functions. Tim has held various positions at Spectranetics, Angiodynamics, and The Selva Group, an In Ventiv Health Medical Communications Agency

Tim holds an MBA from Colorado State University and additional certifications in Marketing Management and Digital Marketing.


Jack Hale
Senior Account Executive, BUTLER/TILL HEALTH GROUP

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As a Senior Account Executive at the Butler/Till Health Group, Jack manages the media strategy and execution for several healthcare accounts, including one of the leading medical device companies in the U.S. He has more than 12 years of media experience and has been with Butler/Till for the last 4 years


Terri Howard
Director, Commercial Content, Medical Device and Diagnostics, VEEVA

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Terri has more than 20 years of experience in life sciences, with the last decade focused on regulated content management technology for the medical device industry. She has worked with leadership teams to form and influence change in regulatory and marketing business practices, most recently at CareFusion (now BD). Howard joined Veeva Systems in 2015 as director of commercial strategy to help medical device companies leverage cloud technology to more successfully engage with customers and bring products to market faster and more efficiently.


Melissa Lee
Director, Community Relations, BIGFOOT BIOMEDICAL

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Melissa Lee, Bigfoot Biomedical’s Director of Community Relations, is a respected blogger, patient advocate, and diabetes thought leader. Diagnosed with type 1 diabetes at the age of 10 in 1990, she is known for her extensive firsthand knowledge of diabetes technology, for her diabetes-themed music video parodies, and for her role as a community leader in the Diabetes Online Community (DOC). She has served on two diabetes nonprofit boards and led Diabetes Hands Foundation as its Executive Director throughout 2015 after the departure of its founder. Since 2016, Melissa has served as Bigfoot Biomedical’s Director of Community Relations, tasked with sharing the compelling story of the company and building a community of interest and support around Bigfoot’s innovative insulin delivery solutions in development. Melissa lives in the San Francisco Bay Area with her husband Kevin and their two children.


Ayaz Malik
MBA Enterprise Marketing, ROCHE DIAGNOSTICS

Kaya Marascalco
Marketing Operations Manager, MEDTRONIC

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Kaya Marascalco is an HCP Digital Marketer in Medtronic Spine Business Group. Her career background includes Clinical Nursing, the US, and Global Regional Product Marketing, and most recently, Digital Marketing. She holds a BS in Nursing and an MBA and is certified in Eloqua (Email Marketing Automation) through Oracle and ABM (Account-Based Marketing) through DemandGen. She is passionate about transforming the customer experiences for clinicians, who will then make impacts on patients’ lives. Outside work, she and her husband enjoy traveling, hiking, doing watersports, and eating great foods.


J.R. Maupin
Director of Sales, Rocky Mountain Region, SI- BONE

Jordan Grace Miller
Senior Product Manager, WATCHMAN

Marketing, BOSTON SCIENTIFIC

Reena Mishra
Downstream Marketing, SI-BONE, INC

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Reena Mishra joined SI-BONE in 2016 and has over 15 years of marketing management experience in medical device companies in both high growth and development stages. She currently leads SI-BONE’s outbound marketing team, with a specific focus on direct to patient and digital marketing initiatives. Prior to joining SI-BONE, Reena held various marketing positions with VisionCare Ophthalmic Technologies, Pivot Medical (acquired by Stryker in 2014), Spinal Modulation (acquired by St. Jude in 2015) and ArthroCare Corporation (acquired by Smith & Nephew in 2014).

Reena holds an MBA from Santa Clara University, an M.A. in Kinesiology from San Jose State University, and a BA in Kinesiology from Occidental College.


Elizabeth Presson
Digital Media and Community Experience, OTICON MEDICAL

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Liz Presson works at the intersection of patient engagement, innovation, and digital strategy with pharmaceutical and medical device companies. She’s led innovation initiatives for Fortune 500 Pharma organizations, built advocacy programs for medical device companies that doubled the bottom line, and has helped transform influential healthcare organizations into digital leaders. Liz takes the stage at conferences like Stanford’s Medicine X, Technori, World Maker Faire, Internet Summit, and others. She contributes articles on company culture, entrepreneurship, and technology to publications like Fast Company, Forbes, Inc., and Mashable.


Bobak Salehi, MBA
Product Manager, BIOTRONIK, INC.

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BOBAK SALEHI, MBA, Product Manager, BIOTRONIK, INC.

Bobak Salehi is a Product Manager with Biotronik, Inc., a leading manufacturer of medical devices in the cardiac rhythm management space, with an MBA in marketing and B.S. in life sciences. Over the course of 10 years, Bobak has led the creation and implementation of some 200+ projects, campaigns, installations, multimedia exhibits and product demos.  As a result, he has collaborated with a broad array of teams, and has successfully integrated his life experiences into his professional methodology.

Bobak is a passionate individual with a diverse background, and has made several appearances in mainstream media. He has been described as trustworthy, reliable, professional, focused and — most important of all — innovative.  Bobak has presented his unique perspective on marketing and interdisciplinary collaboration between sales/marketing/communications on several on college campuses, including Reed College, Lewis and Clark College, the California Institute of Integral Studies, Portland State University, the University of Oregon, Oregon State University, the University of Washington and Simon Fraser University.


Lani Shotlow-Rincon
Solutions Consultant, Marketo, ADOBE COMPANY

Gail Somar
Director of Corporate Marketing and Strategy, BIÇAKCILAR AS

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Having a passion is the foundation of success. Gail is one of those people who has spent over 25 years passionately going after implementing strategic B2B marketing success and contributed to it as an innovator with exceptional success in the US, Canada and Europe. She is truly a “global citizen”. The combination of strong academic background with successful results of effective leadership and management of team work involving people from all over the globe are some of the skills that built her reputation as one of the best global marketers. As a dynamic and progressive thinker with a visionary approach, she was able to make a difference in changing the way B2B marketing is perceived and implemented internationally. She has spent most of her professional life in technology firms including market segments such as medical device manufacturing and aviation technologies. Presently, she is the Director of Corporate Marketing and Strategy at Bicakcilar Medical Devices, the largest medical device manufacturer in Turkey, headquartered in Istanbul. Gail believes in continuous update of knowledge to be able to succeed in marketing for today’s dynamic environment. She has achieved a BA degree from University of Bosporus with major in marketing, MBA from AIU on Marketing Management as well as Executive MBA from Harvard Business School on Strategic Marketing.


Tony Troncale
Vice President of Global Marketing, K2M, INC.

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Anthony Troncale is Vice President of Marketing at K2M, now a part of Stryker. Tony’s responsible for strategic and marketing communications, medical education, physician relations, professional affairs, and clinical affairs. Tony has been in healthcare for over 25 years and was formerly a physician assistant in orthopaedics and emergency medicine before transitioning over to the medical device industry in 2003. Tony has held positions in sales, sales management, medical education and corporate communications prior to his current role. Tony holds a BS in physiology and neuroscience from the University of California San Diego, an MHS degree from Duke University, and an MBA from Kenan-Flagler Business School at the University of North Carolina Chapel Hill.


Josh Wagner
Account Executive, LEADMD

Nick Wanliss
Digital Marketing Specialist, ENT, MEDTRONIC

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Nick Wanliss is a Digital Marketing Specialist for Medtronic’s ENT division. In his role, Nick is responsible for driving demand and building loyal customer relationships through effective and consistent digital communications. Prior to his current role, he was a Marketing Communications Specialist for Getinge for 3 years, responsible for all external communications for over 10 different therapy areas. Prior to Getinge, Nick was a member of the communications department for the NBA’s Miami Heat. Nick has expertise in business communications, company branding and public relations. He also has valuable experience with success in working in B2B & B2C marketing, social media, project management and strategic planning. A native of Florida, Nick received a Bachelor of Science in Communication from the University of Miami, double majoring in Journalism & Sports Administration.


Craig Weiss
Senior Director of Global Marketing, Diagnostic Cervical Health, HOLOGIC

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Craig Weiss is the Senior Director of Global Marketing for the Diagnostic Cervical Health team at Hologic. He has been with the company since 2011 working in various positions, and he has previously worked at PerkinElmer, Nexcelom Bioscience, Newgenix Group, and Thermo Fisher Scientific.


Victorria Wytcherley
Senior Manager, Digital Marketing, Digital Marketing Lead, PHILIPS

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Victorria Wytcherley is the digital marketing lead for the sleep and respiratory care business group within Philips. She leads a team of digital marketers who specialize in the areas of analytics, content, CRM, ecommerce, social media, web development and UX. She provides strategic direction for 16 countries/markets of varying digital maturity to adopt enablers within digital marketing capabilities to generate digital KPIs that link to revenue growth. Prior to Philips, she was the director of online strategy at Carnegie Mellon University, and an account director on the GlaxoSmithKline consumer healthcare business at Brunner, a full service agency in Pittsburgh PA. She holds a Master of Science in Global Leadership and a Bachelor of Science in Professional Communication, both from Duquesne University.


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