2nd Disease Awareness Campaigns Forum – 2nd Disease Awareness Campaigns Forum
Disease awareness campaigns stimulate conversations about a disease, disseminate information about the symptoms, and create a network of individuals who understand the disease state better. A multichannel approach is usually used to maximize patient and healthcare professional engagement, but choosing the best platforms to reach those that disease affects is essential to disseminate information properly.
While these campaigns raise general consciousness about a particular disease or therapeutic area, a deep understanding of the patient’s journey is crucial to identify knowledge gaps and develop messaging that informs those gaps. Marketing and patient engagement professionals combine efforts to gather information on the patient’s journey and disseminate educational information to help patients and their doctors understand every facet of a disease.
Disease awareness campaigns allow pharmaceutical companies to share educational information about a disease state to ultimately lead to improved patient care. ExL’s 2nd Disease Awareness Campaigns Forum is the industry’s only conference dedicated to strategies for building educational campaigns that resonate with patient and providers.
Top Reasons to Attend
- Discuss ways disease awareness campaigns increase access, change prescribing behavior, improve disease management or adherence
- Identify crucial KPIs and implementation plans to design a campaign to measure behavior changes
- Synergize timing of awareness/education campaigns that compliment the tone and message of branded product campaigns
- Develop educational campaigns that resonate with HCPs
Who Should Attend
This conference is designed for representatives from pharmaceutical, biotechnology, and medical device companies and advocacy groups with responsibilities in the following areas:
- Patient Marketing
- Content Strategy
- Physician/HCP Marketing
- eMarketing/Digital Marketing
- Multichannel Marketing
- Integrated Marketing
- Content Creation
- Social Media
- Public Relations
- Payer Strategy Marketing
- Information Technology