9:15AM – 10:00AM
Leverage Digital Signals and Insights to Amplify Your Marketing Strategy
Michelle Rodemers Marino, Senior Business Lead, GOOGLE
Patients, caregivers and HCPs increasingly go online for information and answers to their questions at every point in their healthcare journey. Now more than ever, it is imperative that marketers understand how to create high-impact and relevant disease awareness campaigns based on consumer/patient insights and data-driven strategies that put the consumer first.