Agenda – 2nd Disease Awareness Campaigns Forum

  • Day One
  • Day Two

Day One

 MONDAY, APRIL 1

9:15AM – 10:00AM

Keynote Presentation
Ryan Olohan, Managing Director, Healthcare, GOOGLE

10:00AM – 10:45AM

Interactive Session: Make an Impact with HCP-Focused Disease Awareness Campaigns
Dr. Joshua Landy, Chief Medical Officer, FIGURE 1

10:45AM – 11:15AM

Networking Break

11:15AM – 12:00PM

Listen to My Heart - A Case Study on Heart Valve Disease Education
Paul Janczyk, Senior Manager, Disease Awareness, Corporate Strategy, EDWARDS LIFESCIENCES

12:00PM – 12:45PM

Neuropace Case Study: Digital Epilepsy Insights Campaign
Heidi Glasser, Senior Marketing Manager, NEUROPACE INC
Aly Cash, Associate Product Manager, NEUROPACE INC

12:45PM – 1:45PM

Networking Luncheon

1:45PM – 2:30PM

Build a Social Media Ecosystem for Prostate Cancer Disease Education
Zsuzsanna Devesceri, M.D., Associate Vice President Global Prostate Cancer Program/Therapeutic Area Lead, SANOFI GENZYME

2:30PM – 3:15PM

Team with Patient Influencers to Create Disease Awareness Content that Resonates
Ellen Gerstein, Director, Digital Content, PFIZER

3:15PM – 3:45PM

Networking Break

3:45PM – 4:30PM

Sage Therapeutics Case Study
Denise Vosseller, Associate Director, Disease State Awareness, SAGE THERAPEUTICS

4:30PM – 5:15PM

Develop Platforms for Physicians to Engage Around Disease States
Ezra Ernst, CEO, PHYSICIAN'S WEEKLY


Day Two

 TUESDAY, APRIL 2

9:15AM – 10:00AM

Review Channel Strategies of Exemplary Disease Education
Carmine Attanasio, Senior Product Manager, Digital Myeloma Marketing, CELGENE

10:00AM – 10:45AM

Effective Disease Education Directed Towards Both Patients and Healthcare Professionals
Catherine Jackson, RN, BSN, MPH, Director, Advocacy Relations, MALLINCKRODT PHARMACEUTICALS

10:45AM – 11:15AM

Networking Break

11:15AM – 12:00PM

Disease Awareness: More Than Just The Disease
Elizabeth Presson, Patient Engagement and Digital Strategy Lead, OTICON MEDICAL, LLC

12:00PM – 1:00PM

Networking Luncheon

1:00PM – 1:45PM

Take Back Control: Increasing Awareness and Reducing Stigma with Incontinence
Amanda Malm, Consumer Marketing Manager, MEDTRONIC

1:45PM – 2:15PM

Develop and Execute an Integrated Channel Strategy to Improve HCP Disease State Knowledge
Courtney Goodwin, Director of Marketing, NOTAL VISION