Agenda – 2nd Disease Awareness Campaigns Forum

  • Day One
  • Day Two

Day One


9:00AM – 9:15AM

Chairperson's Opening Remarks
Courtney Goodwin, Director of Marketing, NOTAL VISION

9:15AM – 10:00AM

Leverage Digital Signals and Insights to Amplify Your Marketing Strategy
Michelle Rodemers Marino, Senior Business Lead, GOOGLE

10:00AM – 10:45AM

Interactive Session: Make an Impact with HCP-Focused Disease Awareness Campaigns
Dr. Joshua Landy, Chief Medical Officer, FIGURE 1

10:45AM – 11:15AM

Networking Break

11:15AM – 12:00PM

Listen to My Heart - A Case Study on Heart Valve Disease Education
Paul Janczyk, Senior Manager, Disease Awareness, Corporate Strategy, EDWARDS LIFESCIENCES

12:00PM – 12:45PM

Driving Action Beyond Epilepsy Awareness Month
Heidi Glasser, Senior Marketing Manager, NEUROPACE INC
Aly Cash, Associate Product Manager, NEUROPACE INC

12:45PM – 1:45PM

Networking Luncheon

1:45PM – 2:30PM

Develop Platforms for Physicians to Engage Around Disease States
Ezra Ernst, Industry Expert, Former CEO, PHYSICIANS WEEKLY

2:30PM – 3:15PM

Team With Patient Influencers to Create Disease Awareness Content that Resonates
Ellen Gerstein, Director, Digital Content, PFIZER

3:15PM – 3:45PM

Networking Break

3:45PM – 4:30PM

Case Study: Leveraging Patient Opinion Leaders (POLs) and Social Media to Improve Disease Awareness
Denise Vosseller, Associate Director, Disease State Awareness, SAGE THERAPEUTICS

4:30PM – 5:15PM

SPECIAL FOCUS: Elevate Your Campaign and Extend Your Reach Through Facebook LIVE
Melissa Dethlefsen, Senior Content Marketing Producer, HARTFORD HEALTHCARE
Tina Varona, Director, Content Marketing, HARTFORD HEALTHCARE

Day Two


9:15AM – 10:00AM

Review Channel Strategies of Exemplary Disease Education
Carmine Attanasio, Senior Product Manager, Digital Myeloma Marketing, CELGENE

10:00AM – 10:45AM

Build a Social Media Ecosystem for Prostate Cancer Disease Education
Oliver Freund, Director of Community Management, PROSTATE CANCER FOUNDATION

10:45AM – 11:15AM

Networking Break

11:15AM – 12:00PM

Disease Awareness: More Than Just the Disease
Elizabeth Presson, Patient Engagement and Digital Strategy Lead, OTICON MEDICAL, LLC

12:00PM – 1:00PM

Networking Luncheon

1:00PM – 1:45PM

Take Back Control: Increasing Awareness and Reducing Stigma of Incontinence
Amanda Malm, Consumer Marketing Manager, MEDTRONIC

1:45PM – 2:15PM

Develop and Execute an Integrated Channel Strategy to Improve HCP Disease State Knowledge
Courtney Goodwin, Director of Marketing, NOTAL VISION