Faculty – 2nd Disease Awareness Campaigns Forum


Carmine Attanasio
Senior Product Manager, Digital Myeloma Marketing, CELGENE


Aly Cash
Associate Product Manager, NEUROPACE INC

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Aly is an Associate Product Manager at NeuroPace, based in the San Francisco Bay Area. Her focus is in patient marketing, and she manages content creation and strategy for digital and social media. She has helped create an online platform for patients to learn about and discuss treatment options for drug- resistant epilepsy. She also works on patient education programs in partnership with local and national advocacy organizations, specializing in educating patients online through webinars and Facebook Live. She is a recent graduate of Stanford University with a BA degree in Science, Technology and Society.


Melissa Dethlefsen
Senior Content Marketing Producer, HARTFORD HEALTHCARE

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Melissa Dethlefsen is the Senior Content Marketing Producer at Hartford HealthCare. She produces segments and integrations working with physicians and clinicians to highlight key strategic service lines to increase patient volumes and brand awareness. Melissa is an Emmy-nominated producer who worked in news at a network level and in local news markets. She earned her bachelor’s degree from Southern Illinois University at Carbondale.


Ezra Ernst
Industry Expert, Former CEO, PHYSICIANS WEEKLY


Oliver Freund
Director of Community Management, PROSTATE CANCER FOUNDATION


Ellen Gerstein
Director, Digital Content, PFIZER


Heidi Glasser
Senior Marketing Manager, NEUROPACE INC

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Heidi Glasser is responsible for patient marketing and engagement at NeuroPace, leading a marketing team dedicated to raising awareness of neuromodulation for the treatment of refractory epilepsy. Through their efforts, including PR, digital & social media outreach, advocacy organization partnerships, and with a dedicated group of patient volunteers, NeuroPace has experienced significant growth in patient awareness and interest since its 2015 launch of the RNS® System.

Heidi’s career in medical devices spans 13 years with various high-growth companies, including FoxHollow Technologies (acquired by ev3 in 2007), Acclarent (acquired by J&J in 2010), and SentreHEART. She graduated from Pomona College with a BA in Geology, has lived & worked abroad in Japan, China and France, and calls the San Francisco Bay Area home.


Courtney Goodwin
Director of Marketing, NOTAL VISION

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Courtney started his career in the United States Air Force as an Intelligence Analyst. Over the course of his career in Medical Device and Biotech, large corporations and the start-up world, he has built a solid reputation in sales, sales training, marketing (upstream and downstream) and leadership development. His professional passion is developing customer insights and translating them to actionable strategy.


Paul Janczyk
Senior Manager, Disease Awareness, Corporate Strategy, EDWARDS LIFESCIENCES

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Paul joined Edwards Lifesciences in 2015 as part of the health economics and reimbursement team, where he developed reimbursement and economic assessments, and analyzed U.S. reimbursement and policy changes. In early 2017, Paul helped launch Disease Awareness in the United States, including strategic planning and tactical execution, with the aim of raising awareness and moving more Heart Valve Disease patients to diagnosis. In 2018, Paul led creative content development, media planning and execution of the Direct-to-Consumer (DTC) multimedia (print, TV, digital) pilot outreach education program in North Carolina. Before joining Edwards Lifesciences, Paul worked at Kaiser Permanente in Strategy and Business Development and prior to that, he worked at L.E.K. Consulting, assisting clients primarily in life sciences and healthcare services. Paul received his M.B.A. from the Kellogg School of Management, with a focus on healthcare strategy, and received undergraduate degrees in business administration and economics from the University of California, Berkeley.


Dr. Joshua Landy
Chief Medical Officer, FIGURE 1

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Dr. Joshua Landy is the co-founder and chief medical officer of Figure 1, a medical case-sharing platform used by millions of healthcare professionals around the world. Dr. Landy is a practicing internist and critical care medicine specialist, having completed his M.D. at the University of Western Ontario, his internal medicine residency at the University of Alberta, and his critical care fellowship at the University of Toronto. In 2012, Dr. Landy was invited to become a visiting scholar at Stanford University, where he researched online and multimedia-oriented approaches to health education. Dr. Landy has been invited to share his unique perspectives on healthcare by prominent organizations including Stanford Medicine X, the Royal Society of Medicine, and the World Bank Group.


Amanda Malm
Consumer Marketing Manager, MEDTRONIC


Elizabeth Presson
Patient Engagement and Digital Strategy Lead, OTICON

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Liz Presson works at the intersection of patient engagement, innovation, and digital strategy with pharmaceutical and medical device companies. She’s led innovation initiatives for Fortune 500 Pharma organizations, built advocacy programs for medical device companies that doubled the bottom line, and has helped transform influential healthcare organizations into digital leaders. Liz takes the stage at conferences like Stanford’s Medicine X, Technori, World Maker Faire, Internet Summit, and others. She contributes articles on company culture, entrepreneurship, and technology to publications like Fast Company, Forbes, Inc., and Mashable.


Michelle Rodemers
Senior Business Lead, GOOGLE

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For the past 12 years, Michelle has led the digital marketing transformation for some of the world’s leading consumer health and pharmaceutical companies and agency partners. She is a highly regarded cross-platform expert specializing in Search, Display, Video, Programmatic Media, and Data Management.


Tina Varona
Manager, Content Marketing, HARTFORD HEALTHCARE

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Tina Varona is the Manager of Content Marketing at Hartford HealthCare.

She has more than two decades of experience in the healthcare and television industries. Throughout her journalism career, she worked as a news reporter at television stations across the United States and completed her career at CBS 4 in Miami, where she appeared nationally on The CBS Early Show, CNN, and the Weather Channel. Tina has received several awards for her work, including AP awards and Emmy nominations.

In 2006, she transitioned her career to healthcare communications. She came to Hartford HealthCare in 2013.


Denise Vosseller
Associate Director, Consumer Marketing, SAGE THERAPEUTICS

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Denise has had a multifaceted career in the pharmaceutical industry, beginning her journey in 2002 as an analyst at Johnson & Johnson and then as a sales rep in the greater Boston area. She has dedicated many years of her career focusing on marketing across a vast range of categories including fertility, rare diseases and now postpartum depression. Currently Denise is spearheading the commercial consumer launch of ZULRESSO at Sage Therapeutics. Denise has mastered the delicate balance of work and play. She enjoys playtime with her two toddlers and is a lifelong runner. Inside and outside the office, Denise embraces creativity and spends her free time crafting with her kids and baking.