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GDPR Compliance for Pharma Marketers Boot Camp -

GDPR Compliance for Pharma Marketers Boot Camp
October 17, 2018
Philadelphia, PA

Navigate the Regulatory Requirements and Business Implications for Integrating GDPR Into Pharma Marketing

GDPR Compliance for Pharma Marketers Boot Camp – GDPR Compliance for Pharma Marketers Boot Camp

An overarching day bringing together a mix of mini-workshops, tutorials and interactive sessions designed to provide you with a road map for navigating GDPR integration in your business model.

GDPR is coming; there is no way around this. Therefore, work with your colleagues from marketing, regulatory, digital governance, IT and others to build a box-ticking approach that can be applied to marketing outreach and your specific patient/consumer base.

While the actual compliance portion is of huge importance, there are other practical implications, involving other departments, such as:

  • Implementing requirements in line with business transformation and goals
  • Balancing your governance team requirements and IT’s accountabilities
  • Bringing efficiencies to the process
  • Social media engagement and privacy risk

Top Five Reasons to Attend:

  1. Crystalizing the definition of consent and preparing for the implications for Clinical data
  2. Prepare for key security components and processes: such as data breach detection and notification, and data controller and data processing procedures
  3. Implement Phase I requirements in line with business transformation and goals; balance your governance team requirements and IT’s accountabilities
  4. Managing and optimizing cross-divisional requirements and priorities – training staff from different divisions
  5. Create an overarching, flexible framework that is fully GDPR compliant can be applied to existing and new marketing and engagement tactics

Who Should Attend:

This boot camp is designed for professionals from Pharmaceutical or Biotechnology with the following responsibilities:

  • Marketing
  • Brand Management
  • Product Management (HCP or Patient)
  • eMarketing/Digital Marketing
  • Digital Strategy
  • Digital Governance
  • Digital Acceleration
  • IT
  • Patient Solutions
  • Clinical Data/Innovation
  • Engagement Strategy
  • Experience Strategy
  • Multichannel/Channel Marketing
  • Multichannel Analytics
  • Integrated Marketing
  • Social Media
  • Digital Media
  • Advertising
  • Marketing Innovation
  • Interactive Services
  • Customer Experience
  • Customer Engagement
  • Global Marketing
  • Mobile Marketing

This conference is also of interest to:

  • Physician Networks
  • Regulators
  • Digital Agencies
  • Technology Providers
  • Consultants
Startdate: 2019-10-17
End Date 2019-10-17

Description: This boot camp is a crash course for marketing, regulatory and IT to develop GDPR compliant marketing and engagement practices
Performer: ExL Events
Address : GDPR Compliance for Pharma Marketers Boot Camp


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