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GDPR Compliance for Pharma Marketers Boot Camp -

GDPR Compliance for Pharma Marketers Boot Camp
October 17, 2018
Philadelphia, PA

Navigate the Regulatory Requirements and Business Implications for Integrating GDPR Into Pharma Marketing

Agenda – GDPR Compliance for Pharma Marketers Boot Camp

Through research with industry professionals on current trends, areas of interest and common challenges, we are shaping the agenda for the GDPR Compliance for Pharma Marketer’s Boot Camp to ensure the topics selected for sessions reflect the industry’s needs and wants.

If you’d like to be involved in this process and help shape the agenda and/or participate as a speaker, mini-workshop leader or roundtable moderator, please contact Warren Drysdale, Senior Conference Director, at wdrysdale@exlevents.com.



Day One

 Wednesday, October 17

7:30AM – 8:25AM

Continental Breakfast


8:25AM – 8:30AM

Chairperson’s Opening Remarks


Zoe Dunn, Principal, HALE ADVISORS

8:30AM – 9:20AM

A Fireside Chat: Good Digital Governance in Your Company — How to Build a Framework for Success?


In this session, we’ll explore a variety of examples of building a Governance framework for digital excellence. For many companies, creating guidelines and best practices for digital channels is an often sidelined but necessary burden. We will discuss how companies are successfully implementing these frameworks and engaging the organization to drive digital forward, rather than limiting its growth due to concerns about liability and exposure. Along with making GDPR principals an integrated component of good digital governance to protect your company, we will discuss how good governance builds company stewardship, leads to efficiency and ultimately drives revenue for the brands.

Moderator:
Zoe Dunn, Principal, HALE ADVISORS

Fireside Chat Participant:
Jia-Huey Huey, R.Ph., Pharm.D., Director, Regulatory Advertising and Promotion – ID/Vaccines/SCG/R&D, JOHNSON & JOHNSON OFFICE OF HEALTHCARE COMPLIANCE & PRIVACY

9:20AM – 10:20AM

GDPR IRL: A Marketer’s Playbook From Econsultancy


In this working session, marketers will get answers to the most common and pressing questions about the practical effects of GDPR.

We’ll begin with a fast-paced presentation that highlights the key requirements of GDPR in the context of real marketer questions that have surfaced in the months since GDPR went into effect.

Attendees will then split into groups to discuss their own issues and work together on exercises designed to familiarize them with GDPR’s requirements around data management and communication.

The session will conclude with a panel style Q&A, bringing together experts from the day to address questions that come out of the group work.

Attendees will receive Econsultancy’s detailed Guide to GDPR for Marketers.

Led By:
Stefan Tornquist, VP Research, ECONSULTANCY

11:00AM – 12:00PM

A Pharmaceutical Marketer’s Guide to Consent, Cookies and Data Subject Rights


Global privacy laws like the EU’s General Data Protection Regulation (GDPR) and impeding ePrivacy Regulation created new challenges for pharmaceutical marketers. For years marketers relied on pre-checked boxes, cookies and trackers to understand their audiences and automate marketing. While these new laws don’t prohibit the use of these strategies outright, pharma marketers will need to adjust their activities to stay compliant. In this session, we’ll dive deep into what pharma marketers need to know about consent, cookies, mobile and data subject rights so they can maintain a GDPR compliant marketing program.

Lauren Hinkley, Enterprise Account Executive, ONETRUST

12:00PM – 1:00PM

An Overview of the Current State of GDPR for Marketing and Digital Professionals


As GDPR represents the next generation of consumer data protection — and it’s here now — this session will serve as a starting point for learning about the breadth and depth of the regulations. It will also provide references and links to additional resources in order for marketers to continue their own exploration of this new and emerging required competency.

Jeff Godish, Vice President, Digital Strategy and Planning, MERKLE

2:00PM – 3:00PM

Is GDPR the Future in the U.S.?


While GDPR is clearly an EU initiative, is it predictive of what is to come in the United States? In this session we will cover:

  • The current status of data privacy regulation in the U.S.
  • The California Consumer Protection Act of 2018
  • Additional current efforts
  • The likely future of data privacy legislation

David Reim, Chief Privacy Officer, DMD

3:00PM – 4:00PM

GDPR: Five Months On — What’s Actually Changed and What Are the Smart Marketers Doing Now?


May 25th saw the final flurry of GDPR consent emails and last minute attempts to clean up databases for a European ruling that affected marketers globally. Five months later, has anything actually changed? And, in a post-GDPR world, what can be done to fill the email void in a compliant way?

This interactive session will benefit CMOs, digital marketers and event marketers who will learn:

  1. Which companies delivered the GDPR message well and which could have done better
  2. How the landscape has changed in the last five months
  3. Some strategies for applying digital marketing successfully in a post-GDPR world

Katie Dolan, Business Development, GLISSER

4:00PM –

End of Boot Camp



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