Zoe Dunn, co-founder and principal of Hale Advisors, is a “catalyst for change” in the pharmaceutical industry. A digital marketing and communications specialist with over 20 years of experience in the healthcare, pharmaceutical, and consumer products industries, Zoe drives results for clients’ business through multi-channel strategies. Prior to co-founding Hale Advisors, Zoe helped build Sapient’s North America Healthcare team, developed numerous knowledge management events focused on digital, social, and mobile for the healthcare industry, and worked on both the agency and commercial marketing sides of the pharmaceutical industry.
Zoe regularly speaks at pharmaceutical and healthcare conferences about organizational readiness in multichannel marketing, including social media, traditional digital, mobile, and emerging platforms. She leads workshops on “Marketing in a Digital World” for Pharmaceutical company stakeholders from Commercial Brand, Promotional Review, and Corporate Communications and has co-developed the first eLearning certification program in digital channel strategy specifically for the Pharmaceutical industry. She is a featured author on the subject of social media and marketing in “Using Social Media in FDA-Regulated Industries: The Essential Guide,” published by the Food and Drug Law Institute. She also publishes regularly in industry publications, including Medical Marketing & Media(MM&M), PM360, and pharmaphorum.
Zoe and her business partner, Beth Bengtson, are very active in their community as well. Hale Advisors donates 1% of its revenues to global and local women’s charities, focusing on the education of girls, mentoring of women professionally, and combatting violence against women. Hale Advisors is a nationally and state certified Women-Owned Small Business. When not off speaking or driving change, Zoe is a passionate skier who makes an annual pilgrimage to Alta, Utah to visit the snow gods with her family. Otherwise, she can be found doing something energetic and outdoors with her family in the New York Hudson Valley.