3rd Healthcare Ad-Tech & Programmatic Strategy Summit – 3rd Healthcare Ad-Tech & Programmatic Strategy Summit

To be a leader in today’s competitive economy, targeting and retaining a specific consumer base is essential to the continued strength of a brand or product. While marketers and consumers have shifted toward digital utilization, the healthcare industry has yet to adapt. Programmatic advertising is a critical tool other consumer-focused industries use to effectively create awareness and optimize marketing opportunities, and it has had a positive impact on early adopters. But challenges regarding patient privacy concerns and a lack of understanding of this technology have created a need for experts who can usher healthcare into the digital marketing era.

The 3rd Healthcare Ad-Tech & Programmatic Strategy Summit is designed for advertising, marketing, digital and branding professionals from health systems, pharmaceutical companies, insurance providers, drug manufacturers, pharmacies, publishers, and agencies to gather and discuss common challenges in the implementation of digital innovations.

Join us for this two-day educational event to learn top strategies for enhancing your audience engagement and virtual advertising and network with leading marketers, industry professionals, and decision-makers to collaborate on joint ventures.

Top Five Reasons to Attend

  1. Ensure engagement with HCPs and patients while minimizing waste
  2. Navigate regulations while leveraging new programmatic and ad-tech techniques from leading healthcare marketers and digital experts
  3. Understand KPIs, refining measurement capabilities, and mastering programmatic for pharma/healthcare
  4. Network with innovative digital marketing and advertising agencies, pharmaceutical and healthcare industry marketers, and digital publishers who can provide best practices for overhauling marketing strategies
  5. Hear challenges, opportunities, best practices and guidelines for targeting HCPs and patients in the utilization of healthcare programmatic advertising, from healthcare, pharma and digital marketing leaders

Who Should Attend

This conference is designed for representatives from health systems, pharmaceutical companies, insurance providers, publishers, pharmacies and drug/device manufacturers with responsibilities in the following areas:

  • Digital/Content Marketing/Advertising
  • Programmatic Sales/Strategies/Implementation
  • Marketing
  • Advertising
  • Brand/Product/Content Management/Strategy
  • eMarketing
  • Media
  • Digital/Electronic Media
  • Digital Strategy/Solutions
  • Sales
  • Global Accounts
  • Shopper Marketing
  • User Experience Design
  • Mobile Strategy
  • E-Commerce

This conference is also of interest to:

  • Healthcare Marketing/Advertisement Agencies
  • Healthcare Publishers
  • Targeting/Data Analysts
  • E-Commerce Service Providers
  • Media Publishing Service Providers
  • Programmatic Marketplace Access Providers
  • Digital Advertisement/Strategy Agencies
  • HIPAA Compliance Consultants
Startdate: 2018-08-05
End Date 2018-08-06

Description: Attend the 3rd Healthcare Ad-Tech Programmatic Summit to discover emerging technologies and innovative methods to improve audit and inspection outcomes, through risk assessment and quality assurance
Performer: ExL Events
Address : 3rd Healthcare Ad-Tech & Programmatic Strategy Summit