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Programmatic Marketing Summit for Healthcare and Life Sciences -

Programmatic Marketing Summit for Healthcare and Life Sciences
December 2 - 3, 2019
Philadelphia, PA

Maximize the value of programmatic healthcare marketing through strategically built, privacy compliant, and cost-effective campaigns

Agenda – Programmatic Marketing Summit for Healthcare and Life Sciences



Day One

 Monday, December 2

8:45AM – 9:00AM

CHAIRPERSON’S OPENING REMARKS


Stacia Gowens, Marketing Consultant, Nestle Skin Health

9:45AM – 10:45AM

PANEL: ROADBLOCKS AND RESOLUTIONS IN PROGRAMMATIC MARKETING FROM A MULTI-STAKEHOLDER PERSPECTIVE


Moderator:
Parsons Freund, President and CEO, NAI
Panelists:
Jeremy Mittler, Vice President, Industry Solutions, Crossix
Justin Castro, Senior Manager, Programmatic

10:45AM – 11:15AM

NETWORKING BREAK


12:00PM – 1:00PM

LUNCHEON


1:00PM – 1:45PM

CREATE TRANSPARENCY WITHIN THE CLIENT AND AGENCY RELATIONSHIP


For sponsorship opportunities, please contact our Business Development Manager, Arthur Butler, at 917-932-0429 or [email protected]

1:45PM – 2:30PM

REACH PATIENTS BEYOND THE POINT OF SEARCH AND RAISE ENGAGEMENT RATES


Joshua Prabhakar, Vice President Marketing, Alder Biopharmaceuticals Inc.

2:30PM – 3:00PM

NETWORKING BREAK


3:00PM – 3:45PM

DELVE INTO CHANGES IN THE PRIVACY AND COMPLIANCE LANDSCAPE AND UNDERSTAND THEIR EFFECT ON A PROGRAMMATIC STRATEGY


Anthony Matyjaszewski, Vice President for Compliance and Member Development, NAI

3:45PM – 4:30PM

CREATE AND MANAGE MARKETING PARTNERSHIPS TO MAXIMIZE INTERACTIONS WITH MULTIPLE BUSINESS UNITS


Alejandro Pote, Former Director, Social Media Partnerships, Novartis


Day Two

 Tuesday, December 3

8:45AM – 9:00AM

CHAIRPERSON’S OPENING REMARKS


Stacia Gowens, Marketing Consultant, Nestle Skin Health

9:00AM – 9:45AM

CASE STUDY: LEVERAGE THE GOOGLE ECOSYSTEM TO UNDERSTAND YOUR AUDIENCE


Michelle Rodemers Marino, Senior Account Executive, Google

10:30AM – 11:00AM

NETWORKING BREAK


11:00AM – 11:45AM

ENSURE OPTIMAL COST EFFICIENCY THROUGH BUILDING A COST-EFFECTIVE MARKETING PLAN


Neil Keene, Digital Brand Consultant, NASH HCP Marketing, Intercept Pharmaceuticals

11:45AM – 12:45PM

LUNCHEON


12:45PM – 1:30PM

ADDRESS AD FRAUD CONCERNS AND PROPERLY BUDGET CAMPAIGN SPEND


Jennifer Derke, Director of Product, Programmatic/Automation, IAB Tech Lab

1:30PM – 2:30PM

PANEL: DISSECT PROGRAMMATIC CAMPAIGNS FROM LOCAL TARGETING TO CAMPAIGN EXECUTION


Moderator:
Matthew Smith, Global Lead, Strategy, Digital Operations, Pfizer
Panelist:
Neil Keene, Digital Brand Consultant, NASH HCP Marketing, Intercept Pharmaceuticals

2:30PM – 3:00PM

NETWORKING BREAK


3:00PM – 4:00PM

ELEVATE YOUR CAMPAIGN AND EXTEND YOUR REACH THROUGH SOCIAL MEDIA AND PARTNERSHIPS


Melissa Dethlefsen, Manager, Content and Social Media Integration, HARTFORD HEALTHCARE
Tina Varona, Director, Content Marketing, HARTFORD HEALTHCARE

4:00PM – 5:00PM

PANEL: GAIN BUY-IN OF DECISION-MAKERS THROUGH THE ADOPTION OF ARTIFICIAL INTELLIGENCE (AI)


Moderator:
Paul Murasko, Senior Director of Digital Customer Interaction, IPSEN PHARMA
Panelist:
Sam Mintz, Global Data Strategy Lead, Google


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