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Programmatic Marketing Summit for Healthcare and Life Sciences -

Programmatic Marketing Summit for Healthcare and Life Sciences
December 2 - 3, 2019
Philadelphia, PA

Maximize the value of programmatic healthcare marketing through strategically built, privacy compliant, and cost-effective campaigns

Agenda – Programmatic Marketing Summit for Healthcare and Life Sciences



Day One

 Monday, December 2

10:00AM – 11:00AM

PANEL: ROADBLOCKS AND RESOLUTIONS IN PROGRAMMATIC MARKETING FROM A MULTI-STAKEHOLDER PERSPECTIVE


Moderator:
Anthony Matyjaszewski, Vice President for Compliance and Member Development, NAI

11:00AM – 11:30AM

NETWORKING BREAK


11:30AM – 12:15PM

BUILD YOUR AUDIENCE — GENERATE NEW OPPORTUNITIES BY GOING BEYOND YOUR EXISTING USERS


Justin Castro, Programmatic Trading, NEWS CORP

12:15PM – 1:15PM

LUNCHEON


1:15PM – 2:00PM

CREATE TRANSPARENCY WITHIN THE CLIENT AND AGENCY RELATIONSHIP


For sponsorship opportunities, please contact our Business Development Manager, Arthur Butler, at 917-932-0429 or abutler@questex.com.

2:00PM – 2:45PM

DELVE INTO CHANGES IN THE PRIVACY AND COMPLIANCE LANDSCAPE AND UNDERSTAND THEIR EFFECT ON A PROGRAMMATIC STRATEGY


Anthony Matyjaszewski, Vice President for Compliance and Member Development, NAI

2:45PM – 3:15PM

NETWORKING BREAK


3:15PM – 4:45PM

ELEVATE YOUR CAMPAIGN AND EXTEND YOUR REACH THROUGH SOCIAL MEDIA AND PARTNERSHIPS


Melissa Dethlefsen, Content and Social Media Integration Manager, HARTFORD HEALTHCARE
Tina Varona, Manager, Content Marketing, HARTFORD HEALTHCARE

4:45PM – 5:30PM

BUILD AN OPTIMAL PROGRAMMATIC STRATEGY WITH CLEAR KPIS AND DEFINED STRUCTURE


Preshal Nimmagadda, Sr. Manager, Multichannel Customer Marketing, Marketing Strategy & Innovation, ALLERGAN


Day Two

 Tuesday, December 3

10:45AM – 11:15AM

NETWORKING BREAK


12:00PM – 1:00PM

LUNCHEON


3:00PM – 3:45PM

PANEL: AN UPGRADE TO THE OLD FASHIONED — HOW TO GAIN BUY-IN OF DECISION-MAKERS


Moderator:
Paul Murasko, Senior Director of Digital Customer Interaction, IPSEN PHARMA


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