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Programmatic Marketing Summit for Healthcare and Life Sciences -

Programmatic Marketing Summit for Healthcare and Life Sciences
December 2 - 3, 2019
Philadelphia, PA

Maximize the value of programmatic healthcare marketing through strategically built, privacy compliant, and cost-effective campaigns

Faculty – Programmatic Marketing Summit for Healthcare and Life Sciences


Melissa Dethlefsen
Senior Content Marketing Producer, HARTFORD HEALTHCARE

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Melissa Dethlefsen is the Senior Content Marketing Producer at Hartford HealthCare. She produces segments and integrations working with physicians and clinicians to highlight key strategic service lines to increase patient volumes and brand awareness. Melissa is an Emmy-nominated producer who worked in news at a network level and in local news markets. She earned her bachelor’s degree from Southern Illinois University at Carbondale.


Anthony Matyjaszewski
VP for Compliance and Member Development, NAI

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As Vice President of Compliance and Membership at the Network Advertising Initiative (NAI), Anthony Matyjaszewski leads the NAI’s compliance team in their review program for all member companies and directs the onboarding process for new members. Anthony also drafted the current version of the NAI Code of Conduct, which sets forth guidance, requirements, and best practices for over 100 NAI member companies in the digital advertising ecosystem. Prior to joining the NAI, Anthony researched and wrote about the issues at the intersection of law and technology. He has clerked at both the NAI and the International Association of Privacy Professionals (IAPP) where he co-wrote an article on the changing meaning of personal data. He received his B.A. cum laude in Psychology from the University of Maine at Farmington, where he was a member of the Psi Chi Honor Society. Anthony earned a J.D. cum laude from the University of Maine School of Law. Anthony is a Certified Information Privacy Professional.


Rob Muller
Digital Marketing Manager, ROCHE

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Robert Muller, Digital Marketing Manager, Strategic Affairs, ROCHE DIAGNOSTICS CORP.

Rob Müller is responsible for digital content and social media platforms for all divisions of Roche Diagnostics Corporation, North America, and is the Communications Chair of the Roche North American Social Media Board.

Rob is internationally recognized as a thought leader in the use of social media for patient engagement. Industry peers have listed him among the world’s Top 10 Social Media Innovators in healthcare.

Rob kindled his passion for social media while working in the music industry where he helped several artists and labels develop social media efforts and digital marketing strategies. He remains a voting member of NARAS (Grammys) and the publisher of Pale Yellow Music (ASCAP).

Rob lives in Indianapolis, Indiana with wife, Mikala, daughter Sydney, and family dog, sir William McScruff.


Paul Murasko
Senior Director of Digital Customer Interaction, IPSEN PHARMA

Joe Pilla
Director, Data and Automation, IAB

Rebecca Ponnezhan
Director of Marketing, AVERA HEALTH

Matthew Smith
Global Lead, Strategy, Digital Operations, PFIZER

Tina Varona
Director, Content Marketing, HARTFORD HEALTHCARE

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Tina Varona is the Manager of Content Marketing at Hartford HealthCare.

She has more than two decades of experience in the healthcare and television industries. Throughout her journalism career, she worked as a news reporter at television stations across the United States and completed her career at CBS 4 in Miami, where she appeared nationally on The CBS Early Show, CNN, and the Weather Channel. Tina has received several awards for her work, including AP awards and Emmy nominations.

In 2006, she transitioned her career to healthcare communications. She came to Hartford HealthCare in 2013.


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