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Programmatic Marketing Summit for Healthcare and Life Sciences -

Programmatic Marketing Summit for Healthcare and Life Sciences
December 2 - 3, 2019
Philadelphia, PA

Maximize the value of programmatic healthcare marketing through strategically built, privacy compliant, and cost-effective campaigns

Faculty – Programmatic Marketing Summit for Healthcare and Life Sciences

John Canevari
Associate Director, Digital Health, NOVO NORDISK

Justin Castro
Senior Manager, Programmatic Trading, NEWS CORP

David Costa
Programmatic and Search Tech Lead, BAYER

Jennifer Derke
Director of Product, Programmatic/Automation, IAB TECH

Melissa Dethlefsen
Senior Content Marketing Producer, HARTFORD HEALTHCARE

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Melissa Dethlefsen is the Senior Content Marketing Producer at Hartford HealthCare. She produces segments and integrations working with physicians and clinicians to highlight key strategic service lines to increase patient volumes and brand awareness. Melissa is an Emmy-nominated producer who worked in news at a network level and in local news markets. She earned her bachelor’s degree from Southern Illinois University at Carbondale.

Stacia Gowens
Marketing Consultant, Restylane Brand, NESTLE SKIN HEALTH

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Stacia Gowens is Senior Director of Marketing and Professional Education for SomnoMed, Inc. and is responsible for creating compelling messages for dentist, physician, patient and payer customer groups and creating and maintaining consistency across online and offline communication channels.  She also serves as a member of the organization’s senior management team. 

Stacia began her career with Armstrong World Industries as a Marketing Representative in 1995 and left that position to pursue an MBA. After graduate school, Stacia started with Eli Lilly and Company where she was responsible for formulating pricing, rebating and promotional strategies for a host of different products for business customers. She also demonstrated success as District Sales Manager, leading the efforts of 13 sales representatives, and as a project manager for a health outcomes project where her strategic and tactical recommendations were wholly accepted and a VP for Health Outcomes was hired to transform the organization. Stacia also worked as the Manager of the Physician Liaison team at Indiana University Health, and initiated implementation standards, outcome-driven result reporting, and sales training for her team of seven professional liaisons. Relocating to Texas, Stacia became the Marketing Director for New Product Commercialization and had responsibility for developing go-to-market strategies for a national group purchasing organization, Novation, for its highest profile products as well as overseeing the creation of innovative marketing collateral.

Stacia received both her B.A. (1995) and MBA (2000) in marketing from Michigan State University.

Daemion Johnson
Product Director, Disease Awareness and External Engagement, Immunology Marketin, GSK US

Neil Keene
Digital Brand Consultant, NASH HCP Marketing, INTERCEPT PHARMACEUTICALS

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A strategic marketing innovator and Digital/MCM expert with over 20 years of progressive experience, ranging from large organizations to startups. Neil has a background with multiple executive-level strategic Multi-Channel Marketing roles in the Pharmaceutical/Biotech and Medical Device space.

Neil began his career in the marketing agency arena in NYC, transitioning into the Pharmaceutical space in 2000. Neil worked with market-leading pharmaceutical companies such as GSK, Teva Pharmaceuticals and Forest Laboratories. In addition, he had a leadership role on the management launch team that received FDA approval of Viibryd and executed the successful sale of Trovis Pharmaceuticals to Forest Labs (FRX) for $1.3B in 2011.

After the sale of Trovis, Neil founded Zenithar Consulting in 2011 which broadened his strategic experience with many high-level pharmaceutical clients such as AbbVie, Bristol Myers Squibb (BMS), Pfizer Global and Reckitt Benckiser (Healthcare Brands). Neil has recently spoken at 2 other key events: Future Pharma in October and Life Sciences Commercial Data Insights 2018 in November. Currently, Neil is working with Sunovion in their digital MCM group, working in the respiratory franchise.

Anthony Matyjaszewski
VP for Compliance and Member Development, NAI

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As Vice President of Compliance and Membership at the Network Advertising Initiative (NAI), Anthony Matyjaszewski leads the NAI’s compliance team in their review program for all member companies and directs the onboarding process for new members. Anthony also drafted the current version of the NAI Code of Conduct, which sets forth guidance, requirements, and best practices for over 100 NAI member companies in the digital advertising ecosystem. Prior to joining the NAI, Anthony researched and wrote about the issues at the intersection of law and technology. He has clerked at both the NAI and the International Association of Privacy Professionals (IAPP) where he co-wrote an article on the changing meaning of personal data. He received his B.A. cum laude in Psychology from the University of Maine at Farmington, where he was a member of the Psi Chi Honor Society. Anthony earned a J.D. cum laude from the University of Maine School of Law. Anthony is a Certified Information Privacy Professional.

Sam Mintz
Global Data Strategy Lead, CPG, GOOGLE

Jeremy Mittler
VP, Industry Solutions, CROSSIX

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Jeremy serves as Vice President, Industry Solutions at Crossix, having joined the company in 2008. In his current role, Jeremy is involved in nearly all aspects of Crossix’s commercial activities, Crossix subject-matter support, strategic partnership discussions, and the development of future Crossix offerings. He has a deep understanding of the innovative marketing analytics Crossix brings to its healthcare clients, publishers, and other clients and how they help to measure and optimize the range of campaigns and tactics in the marketplace. Jeremy is a regarded thought leader and has written a case study on POC Campaign Measurement and contributed content for the Digital Health Coalition. Jeremy has more than 20 years of pharmaceutical and healthcare analytics and consulting experience, having previously worked at Synygy and Campbell Alliance with many of the top pharmaceutical companies. He holds a B.A. in economics from the University of Rochester and an M.B.A. from New York University Stern School of Business.

Shonel Morrison
Director, Globale Media Strategy, ASTRAZENECA

Rob Muller
Digital Marketing Manager, ROCHE

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Robert Muller, Digital Marketing Manager, Strategic Affairs, ROCHE DIAGNOSTICS CORP.

Rob Müller is responsible for digital content and social media platforms for all divisions of Roche Diagnostics Corporation, North America, and is the Communications Chair of the Roche North American Social Media Board.

Rob is internationally recognized as a thought leader in the use of social media for patient engagement. Industry peers have listed him among the world’s Top 10 Social Media Innovators in healthcare.

Rob kindled his passion for social media while working in the music industry where he helped several artists and labels develop social media efforts and digital marketing strategies. He remains a voting member of NARAS (Grammys) and the publisher of Pale Yellow Music (ASCAP).

Rob lives in Indianapolis, Indiana with wife, Mikala, daughter Sydney, and family dog, sir William McScruff.

Paul Murasko
Senior Director of Digital Customer Interaction, IPSEN PHARMA

Leigh Parsons Freund

Alejandro Potes
Former Director, Social Media Partnerships, NOVARTIS

Joshua Prabhakar

Michelle Rodemers
Senior Business Lead, GOOGLE

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For the past 13 years, Michelle has led the digital marketing transformation for some of the world’s leading consumer health and pharmaceutical companies and agency partners. She is a highly regarded cross-platform expert specializing in Search, Display, Video, Programmatic Media, and Data Management.

Tina Varona
Director, Content Marketing, HARTFORD HEALTHCARE

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Tina Varona is the Manager of Content Marketing at Hartford HealthCare.

She has more than two decades of experience in the healthcare and television industries. Throughout her journalism career, she worked as a news reporter at television stations across the United States and completed her career at CBS 4 in Miami, where she appeared nationally on The CBS Early Show, CNN, and the Weather Channel. Tina has received several awards for her work, including AP awards and Emmy nominations.

In 2006, she transitioned her career to healthcare communications. She came to Hartford HealthCare in 2013.

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