Agenda – 15th Pharmaceutical Meeting Professionals Summit

  • Day One
  • Day Two
  • Post-Conference HMCC Program
  • Pitch Confidence Workshop

Day One

 Wednesday, November 6

8:45 – 9:15

CHAIRPERSON’S WELCOME AND OPENING REMARKS
Samme Allen, MC-Facilitator-Moderator, SAMME ALLEN LTD

10:45 – 11:45

SENIOR LEADERS PANEL: SECRETS OF SUCCESS
Industry Veterans Discuss How to Create, Build and Sustain a Successful Career in the Medical Meetings Industry

Moderator
Jane Wolfe, Industry Leader; Former Vice President, SMM and Supplier Relationship Management, CREATIVE GROUP INC.; Former Director, Corporate Meetings and Congresses, BIOGEN

Panelists
Sonal Humane, Director, Meeting Management, MERCK
Colleen Kenney, CMP, Senior Director, Corporate Events, ALKERMES
Michael Mahoney, Director, Strategic Event Services, GENENTECH
Mary Rivers, Director, Commercial Meetings and Events, TAKEDA
Bonnie Weiss, Director, Global Pharmaceutical Sales, HYATT HOTELS

11:45 – 12:30

ENSURE A RETURN ON MEETINGS INVESTMENT
Leverage New Tools and Technologies to Achieve Real Value From Your Meetings

Ryan Mazon, Senior Vice President, Business Development, EDUCATIONAL MEASURES

12:30 – 1:30

Lunch

 

TRACK A

1:30 – 3:00

INTERACTIVE SESSION
SELL MORE, WRITE LESS
Convert More Leads and Win More Business Through Effective Email Communication








Sue Hershkowitz-Coore, Sales Trainer and Author, HIGH IMPACT PRESENTATIONS



Track B

TRACK C

1:30 – 3:00

CLOSED-DOOR SESSION FOR THIRD-PARTY PLANNERS
Optimizing Collaboration With Your Pharma/Biotech/Device Client and Demonstrating Your Ability to Effectively Execute Their Meeting and Event Needs



James Vachon, CMM, Former Associate Director, Global Events, Meetings and Conventions, TAKEDA PHARMACEUTICALS INTERNATIONAL

 

 

TRACK A

TRACK B

3:30 – 4:15

CONTRACTING AND NEGOTIATING
Candidly Discuss Challenges and Solutions When Developing and Negotiating Contracts in Today’s Market







Jeffrey Cesari, External Operations Lead, Enterprise Strategy and Business Development, BRISTOL-MYERS SQUIBB

TRACK C

3:30 – 4:15

INTERACTIVE DISCUSSION: COMPLIANCE IS COMPLICATED
Identify the Common Pain Points When Navigating Regulations and Tips for Achieving Compliance

Panelists
Darren R. Jones, Senior Principal, Global Compliance Consulting Leader, IQVIA
Additional Panelists TBD

 

4:15 – 5:00

ROUNDTABLES A

Each conference participant selects a topic from the following list to discuss in an intimate setting. You’ll be asked for your topic selections via email a few weeks out from the conference. These roundtables provide relevant, detailed information and practical tools, and encourage groups to share best practices and lessons learned. Topics are repeated for second roundtable sessions on day two, to allow participation in your top two topics. Based on pre-event selections, popular topics will be split into two tables, and topics of low interest will be cancelled.

  1. EMBRACING NEW TECHNOLOGY: Share Strategies for Staying Current on New Technologies and Their Application to Meetings
  2. VIRTUAL AND HYBRID MEETINGS: Evaluate the Benefits and Costs and When Virtual and/or Hybrid Meetings Make the Most Sense
  3. BECOMING A PREFERRED PROVIDER: Understand the Pros and Cons of the Preferred Provider Model and What the Client Is Looking for in a Long-Term Partner
  4. MAXIMIZE HCP ATTENDANCE: Evaluate the Needs and Wants of HCPs and Translating That can you into an Attractive Meeting to Maximize their Attendance
  5. COMPLIANCE DOCUMENTATION: Identify What Agreements and Documentation are Necessary to Demonstrate Meeting Compliance
  6. VENUE SELECTION: Discuss the Stipulations and Regulations Impacting the Location and Property Type for Events
  7. INVESTIGATOR MEETINGS: Explore Strategies for Maximizing the Value and Impact of Investigator Meetings
  8. TRADE SHOWS AND CONVENTIONS: Share Proven Strategies for Measuring and Maximizing Success at Trade Shows and Conventions
  9. THE VALUE OF CVBs:  Understand How CVBs Bring Value to Your Meeting
  10. MEDICAL DEVICE MEETINGS: Discuss Regulations and Challenges Unique to Medical Device Meetings and Best Practices for Handling Them
  11. CRISIS MANAGEMENT PLANNING: Identify the Critical Elements of an Effective Crisis Management Plan
  12. EFFECTIVE SMMPs: Evaluate Results, Measure Success and Improve the Effectiveness of Strategic Meetings Management Programs
  13. COLLABORATE WITH PROCUREMENT: Discuss Tips for Effectively Partnering With Procurement to Streamline and Optimize Meetings Operations
  14. GLOBAL MEETING MANAGEMENT: Engage With Peers About Common Challenges When Achieving Compliance for International Meetings
  15. EFFECTIVE COMMUNICATION: Fine Tune Written and Verbal Communication Skills to Effectively Deliver the Right Message
  16. COST-SAVING STRATEGIES AT SMALL COMPANIES: Optimize Cost Effectiveness When Working With Limited Resources
  17. SOCIAL MEDIA AND MOBILE APPS: Leverage Social Media and Mobile Applications to Enhance Your Meeting
  18. CORPORATE SOCIAL RESPONSIBILITY (CSR):  Moving Beyond Giving Back


Day Two

 Thursday, November 7

8:30 – 8:45

CHAIRPERSON’S OPEN AND KEY LEARNING POINTS FROM DAY ONE
Samme Allen, MC-Facilitator-Moderator, SAMME ALLEN LTD

8:45 – 9:45

PANEL DISCUSSION: PRODUCTION PROWESS
Get Creative With Stage Designs and Audio/Visual Technologies to Better Achieve the Goals of Your Event

Moderator
Jeffrey Cesari, External Operations Lead, Enterprise Strategy and Business Development, BRISTOL-MYERS SQUIBB

Panelists
Andy Taffin, CEO, TALLEN TECHNOLOGY RENTALS
James Vachon, CMM, Former Associate Director, Global Events, Meetings and Conventions, TAKEDA PHARMACEUTICALS INTERNATIONAL

Additional Panelists TBD

9:45 – 10:30

ROUNDTABLES B

Each conference participant selects one topic to discuss in an intimate setting. You’ll be asked for your topic selections via email a few weeks out from the conference. These roundtables provide relevant, detailed information and practical tools, and encourage groups to share best practices and lessons learned. Topics are repeated from the previous day to allow participation in your top TWO choices and to try to diversify the audience at each table. See the previous day for the list of topics.

 

TRACK A

TRACK B

11:00 – 11:45

SMALL MEETING STRATEGY
Cost Effective Tools and Tips When Executing Meetings for Less Than 100 People




Megan Higgins, CMP, HMCC, Senior Clinical Events Specialist, CORINDUS VASCULAR ROBOTICS

11:45 – 12:30

STRATEGIC MEETING MANAGEMENT
Develop an Effective Strategic Meeting Management (SMM) Program to Optimize Global Resources, Maximize Visibility, and Reduce Costs

Jane Wolfe, ndustry Leader; Former Vice President, SMM and Supplier Relationship Management, CREATIVE GROUP INC.; Former Director, Corporate Meetings and Congresses, BIOGEN

TRACK C

 

12:30 – 1:30

Lunch

2:15 – 3:00

PANEL DISCUSSION: FIND/BECOME THE PARTNER OF CHOICE
Discuss Leading Practices for Identifying the Ideal Partner and How to Position Your Company Ads the Leading Candidate

Panelists
Lisa Messina, Vice President, Sales, CAESARS ENTERTAINMENT
Jane Wolfe, Industry Leader; Former Vice President, SMM and Supplier Relationship Management, CREATIVE GROUP INC.; Former Director, Corporate Meetings and Congresses, BIOGEN

Additional Panelists TBD


Post-Conference HMCC Program

 Thursday, November 7

3:00 – 7:00

HEALTHCARE MEETING COMPLIANCE CERTIFICATE PROGRAM

Every healthcare professional must balance unprecedented changes and demands when understanding the global impact of healthcare compliance. The four-hour Healthcare Meeting Compliance Certificate (HMCC) program provides healthcare meeting compliance stakeholders with the knowledge and experience they need to successfully navigate the increasingly complex pharmaceutical, biotech, and medical device regulatory environment.

Participants will:

  • Gain healthcare compliance management skills
  • Recognize unique terminologies
  • Process reporting management with samples
  • Understand Transfers of Value
  • Learn the who, what, where, and how of the Physician Payment Sunshine Act — National Physician Payment Transparency Program: Open Payments
  • Interact with peers to share success stories and challenges

Special Offer: The HMCC program is being held in conjunction with the 15th Annual Pharmaceutical Meeting Professionals Summit and offers the program for Summit registrants for $499. Separate registration is required.

**Note: HMCC course registration does not include the cost of class reference material. Registrations can purchase the book “Breaking the Code to Healthcare Compliance” for $89.95 each. Order online at: www.meetingcompliance.com

Michael Varlotta, HMCC, Senior Director, Marketing Department of Medical Education, JANSSEN


Pitch Confidence Workshop

 Friday, November 8

8:30 – 3:30

PITCH CONFIDENCE
Use Basic Brain Science to Get a Yes

Even if you aren’t in sales, we all have to ‘sell’ ideas, proposals, and ourselves. Your ability to effectively pitch makes or breaks your company — and your own career.

And unlike a presentation, pitches only have two possible outcomes: win or lose. This creates uniquely confidence challenging behaviors for both the person pitching and the people receiving it.

Your pitch tries to convince someone to invest, buy, approve, or join. However, they won’t take action just because you have an artfully crafted message or slide deck. More important than the ROI data or stories you share, your audience subjectively decides if they trust and believe that you can and will help them. To win their business, you must demonstrate authentic confidence in the company, your product/service, and yourself.

This brain science-based pitch boot camp teaches you how the human brain works to best drive your own and other people’s behaviors. Get tips, tools, and expert coaching to confidently craft, deliver, and defend pitches that win.

Attendee Outcomes:

  • Increased hit rate — understand what decision makers need intrinsically to confidently take action
  • Shorter sales cycles — accelerate decision making by removing confidence-challenging obstacles
  • Standout from competition –—be the one they trust and confidently want to work with

Special Offer: The Pitch Perfect Workshop program is being held in conjunction with the 15th Annual Pharmaceutical Meeting Professionals Summit at Harrah’s Waterfront Conference Center and offers a registration discount for conference attendees. Separate registration is required. For more information and to register go to http://www.americanconfidenceinstitute.com/for-yourself/peer-group-programs/.

Alyssa Dver, CEO and Co-Founder, AMERICAN CONFIDENCE INSTITUTE