3rd New Product Planning Summit – 3rd New Product Planning Summit
Brand commercialization teams often include representatives from a wide range of functions who weigh in at different stages of the product’s life cycle to determine the best strategy from preclinical through post-product launch. Since each product has its own set of unique challenges, no two companies follow the same approach, and there is a growing need to understand external market dynamics and learn how to leverage competitive intelligence to ensure the successful launch of a product.
The 3rd New Product Planning Summit will bring together cross-functional stakeholders from product development teams at biopharma, medical device, and large pharmaceutical companies and discuss key strategies to effectively commercialize a new product. Join our esteemed speaking faculty as they explore the differences in roles and responsibilities of new product planning professionals based on company size and culture, and share valuable insights and best practices to employ at different stages of a product’s life cycle.
Discover valuable strategies to guide product development from discovery through launch to ensure the successful commercialization of a new drug
Develop an effective value proposition using clinical endpoints and patient-reported outcomes that can impact communications with payers and help secure formulary placement
Gain an overview of organizational structure, functional involvement at each phase of product development, and the optimal utilization of expertise to drive alignment of new product and brand planning with unmet patient needs
Identify the commercial viability of drug candidates and opportunities for indication expansion to help prioritize and redirect funding to projects with a high potential for success
Bridge communication gaps between premarket commercialization and global marketing teams to effectively inform the product development process
Who Should Attend
This conference is designed for representatives from pharmaceutical, biotechnology and medical device companies with responsibilities in the following areas:
The 3rd New Product Planning Summit will feature strategies and insights from cross-functional industry experts responsible for new product development, commercialization, life cycle management and strategic portfolio planning in the life science industry.