Agenda – 15th PR & Communications Summit


 MONDAY, JULY 22, 2019

8:30AM – 8:45AM

Opening Remarks
Anna Frable, Vice President, U.S. Communications, NOVO NORDISK

8:45AM – 9:15AM

Opening Keynote Session

9:15AM – 10:00AM

KEYNOTE SESSION: Social Innovation: Making an Impact in Global Public Health Efforts
Gary Cohen, Executive Vice President, Global Health, BD (Becton, Dickinson and Co.) and President, BD FOUNDATION

10:00AM – 10:30AM

Networking Break

10:30AM – 11:15AM

PANEL: Do Not Go Gently, Go Boldly in Your Messaging Campaigns
Karl Uhlendorf, Director, Communications and Advocacy, ASTELLAS

12:00PM – 1:00PM

Networking Luncheon

1:00PM – 1:45PM

CASE STUDY: Bouncing Back From Career Curveballs
Amy Atwood, Head of Vaccine Communications, TAKEDA

1:45PM – 2:30PM

Define Diversity in the Workplace — How to Make Your Organization Diverse and Inclusive, and How This Is Properly Communicated
Jennifer Saputo, Director of Communications, Culture and Patient Focus, ASTELLAS PHARMACEUTICALS
Eloiza Domingo-Synder, Head of D&I, STELLAS PHARMACEUTICAL

3:00PM – 3:45PM

PANEL: Improve Relationships Between Agencies and Clients
Donna Cusano, Head, Primary Care Sales Communications, SANOFI

3:45PM – 4:45PM

CASE STUDY: When Established Companies Enter the Field of Gene Therapy
Sara Pellegrino, Vice President, Investor Relations and Corporate Communications, AMICUS THERAPEUTICS
Allen Reha, Vice President, Program Management, AMICUS THERAPEUTICS

4:15PM – 5:00PM

PANEL: Navigate the Intersection of Communications and Patient Advocacy
Moderator: Deborah Fowler, Managing Partner, GREEN ROOM COMMUNICATIONS
Jayne Gershkowitz, Amicus Chief Patient Advocate, AMICUS THERAPEUTICS
Karen Hagens, Head of U.S. Pharma Communications, GSK


 MONDAY, JULY 23, 2019

8:00AM – 8:45AM

Continental Breakfast


Digital Innovations and Communications

8:45AM – 9:30AM

Session Sponsored By MultiVu

Jillian Breslin, Senior Producer, MULTIVU

9:30AM – 10:15AM

CASE STUDY: Navigate Content and Strategy for Your Next Campaign

Gaetan Akinrolabu, Associate Director, Social Media Publishing and Strategy, Corporate Affairs and Investor Relations, BRISTOL-MYERS SQUIBB

10:15AM – 11:00AM

Tell the Story of Artificial Intelligence, Machine Learning, and Big Data

Mary Richardson, Communications Leader, R&D Innovation,, JOHNSON & JOHNSON MEDICAL DEVICES

Organization and Structural Development and Strategies

8:45AM – 9:30AM

PANEL: Develop Organization Structure With Mid-Level Professionals

Moderator: Agatha Newman, Associate Director, Medical and Development Communications, , ASTELLAS PHARMACEUTICALS
Kristen Klasey, Director Global Oncology Communications, NOVARTIS

10:15AM – 11:00AM

PANEL: Stay Compliant With New Regulations While Utilizing All-New Media Channels

Helen Tarleton, Lead, Internal Communications, UCB

Communication Process and Protocols

8:45AM – 9:30AM

Blend the Internal and External Roles Within an Organization

Heather Hunter, Vice President, Communications, VENATORX PHARMACEUTICALS

10:15AM – 11:00AM

Look Beyond the Standard Communicator From an External Perspective

Gwen Fisher, Head of Portfolio Communications,, SHIRE



11:30AM – 12:15PM

CASE STUDY: Digital Media to Tell Your Corporate Narrative

Erica Puntel,, Associate Director, U.S. Communications — Digital, UCB

11:30AM – 12:15PM

Mergers and Acquisitions: Confluence Primary Care and Specialty Markets

Sarah Connors, Senior Director, Product Communications, AMAG PHARMACEUTICALS

11:30AM – 12:15PM

Communicate the New Revitalization on What Value Is and How It Resonates

Tierney Saccavino, Executive Vice President, Corporate Communications, ACORDA THERAPEUTICS


12:15PM – 1:15PM

Networking Luncheon

2:15PM – 2:45PM

Now You See Me: Owning Your Personal Brand in the Digital Age
Yolanda Smith, Director — External Relations U.S. Medical, ELI LILLY AND COMPANY

2:45PM – 3:15PM

PANEL: The Millennial Approach to Healthcare: Lazy or Babyboomers?
Madeline Gooding, Associate Director, Corporate Communications, PACIRA PHARMACEUTICALS
Liz Presson, Digital Media and Community Experience, OPTICON MEDICAL
Julia Jackson, Practice Leader, USPublic Relations and Marketing Communications, UNLIMITED GROUP

3:15PM – 3:30PM

Networking Break

3:30PM – 4:15PM

PANEL: Define the Value of Corporate Affairs in the C-Suite Position and Functions
Geoff Curtis, Senior Vice President, Corporate Affairs and Chief Communications Officer, HORIZON PHARMACEUTICALS
Agatha Newman, Associate Director, Medical and Development Communications, ASTELLAS PHARMACEUTICALS

4:15PM – 4:45PM

Address Marketing Language: “Sell” Your Strategy Tactics and Develop Yourself As a KOL
Omar Khateeb, Director of Growth Marketing and Branding, POTRERO MEDICAL