Agenda – 14th PR & Communications Summit

  • Day One
  • Day Two

Day One

 

8:30AM – 8:45AM

Opening Remarks
Mark Tyndall, Vice President, Government Affairs, Public Policy and Advocacy, MALLINCKRODT PHARMACEUTICALS
Introduced by: Staci Gouveia, Senior Director, Commercial Communications, MALLINCKRODT PHARMACEUTICALS

8:45AM – 9:15AM

KEYNOTE:
Transformative Strategies Require Innovative Mindsets

Mark Trudeau, President and CEO, MALLINCKRODT PHARMACEUTICALS

9:15AM – 10:00AM

Digital Thought Leadership: Today’s Top Leaders are Social Leaders
Kim Fox, Communications Leader, Strategic Platforms and Enterprise Scientific Policy, Office of the Chief Medical Officer, Johnson & Johnson

10:00AM – 10:30AM

Networking Break

10:30AM – 11:15AM

CASE STUDY:
Unleash Your Company’s Passion: The Power of Employee Storytelling

Geoffrey Curtis, Senior Vice President, Corporate Affairs and Chief Communications Officer, HORIZON PHARMA
Kelly Jansen, Director Corporate Communications and Content Strategy, HORIZON PHARMA

11:15AM – 12:00PM

PANEL:
Explore the Communicator’s Role in Expanding Access

Moderator
Karen Carolonza, Managing Partner, GREEN ROOM COMMUNICATIONS

Panelist
Kendra Martello, Senior Director, Public Policy, Government Affairs and Public Policy, MALLINCKRODT PHARMACEUTICALS
Jim Blanchette, Director, U.S. Market Access, Takeda
Anthony Farina, Vice President, Corporate Affairs and Chief Communications, Officer, CSL BEHRING

12:00PM – 1:00PM

Networking Luncheon

1:00PM – 1:45PM

Great Storytelling in Healthcare
Kristin Cahill, President, North America, GCI HEALTH
Joe Lazauskas, Head of Content Strategy, Contently; Co-Author, The Storytelling Edge: How to Transform Your Business, Stop Screaming Into the Void, and Make People Love You

1:45PM – 2:30PM

PANEL:
Change the Conversation: Guiding the Conversation to Focus on Value Instead of Pricing

Moderator:
Rebecca Perkins, Vice President of Government Affairs, BIO NJ
Carrie Fernandez, Lead, U.S. Communications, BRISTOL-MYERS SQUIBB

3:00PM – 3:45PM

PANEL:
Maintain Your Personal Relevancy During Changing Times

Moderator:
Amanda Mitchell, Founder, OUR CORPORATE LIFE LLC
Dr. Terence Barnhart, Head of Process and Cultural Excellence, SANDOZ INC.
Gwen Fisher, Head, Global Portfolio Communications, SHIRE
Danielle Halstrom, Head, R&D and Commercial Communications, BRISTOL-MYERS SQUIBB
Mary Kathryn Steel, Corporate Communications, ABBVIE
Sarah Spencer, Head, U.S. Corporate Communications, GlaxoSmithKline (GSK)

4:15PM – 5:00PM

PANEL:
Explore Opportunities for Communicators When Harnessing New Technologies

Moderator
Tierney Saccavino, Executive Vice President, Corporate Communications, ACORDA THERAPEUTICS

Panelists
Gaetan Akinrolabu, Associate Director, Social Media Publishing and Strategy, Corporate Affairs and Investor Relations, Bristol-Myers Squibb
Monique da Silva, Head, Corporate Communications, SPARK THERAPEUTICS
Omar Khateeb, Director of Growth Marketing and Branding, Potrero Medical


Day Two

 Wednesday, July 18

Track A

 

Chairperson

Omar Khateeb, Director of Growth Marketing & Branding, POTRERO MEDICAL

8:45AM – 9:30AM

CASE STUDY:
3, 2, 1, Take Off! Prepare for Product Launch in the Era of Innovation

Jeff Boyle, Corporate Communications, SAGE THERAPEUTICS

9:30AM – 10:15AM

CASE STUDY:
Highlight Your Company’s Social Responsibility Initiatives in an Impactful Way

Emily Y. Denney, Vice President, Global Communications and Corporate Philanthropy, WEST PHARMACEUTICAL SERVICES, INC.

Track B

8:45AM – 9:30AM

CASE STUDY:
Create Customized and Targeted Outreach for Rare Diseases

Jenifer Antonacci, Director, U.S. Public Affairs, INCYTE

9:30AM – 10:15AM

CASE STUDY:
Develop a Social Media Influencer Strategy in Healthcare

Toni Haubert, Senior Manager, U.S. Public Affairs, ABBVIE
Markeisha Marshall, Senior Manager, Public Affairs, ABBVIE

Track C

8:45AM – 9:30AM

PANEL:
Partner With Nonprofits to Better Understand Patients and Caregivers for Efficient Communication

Moderator:
Deborah Fowler, Managing Partner, GREEN ROOM COMMUNICATIONS
Joel Beetsch, Vice President, Global Patient Advocacy, Corporate Affairs, CELGENE
Denise Goodbar, Program Manager, SOFT BONES
Michele Gannon, President, MARY’S PLACE BY THE SEA
Paul Wynn, Oncology & Rare Disease Public Relations, BOEHRINGER INGELHEIM

9:30AM – 10:15AM

CASE STUDY:
Be the Catalyst for Change in Your Organization

Agatha Newman, Associate Director, Medical and Development Communications, ASTELLAS PHARMA

 

10:15AM – 10:45AM

Networking Break

 

Track A

10:45AM – 11:30AM

CASE STUDY:
Develop a Brand Communications Strategy Across Different Regions

Moyra Knight, Executive Director, Communications and Corporate Citizenship, ASTELLAS PHARMA

11:30AM – 12:15PM

Launch Innovative Campaigns That Connect With the Right Audiences Via the Right Channels

Liz Presson, Digital Strategy and Clinical Innovation Lead

Track B

10:45AM – 11:30AM

CASE STUDY:
Managing a Phase Three Clinical Trial Setback Across Stakeholder Audiences

Allen Reha, Vice President, Program Management, AMICUS THERAPEUTICS
Michael Losow, Director, Patient and Professional Advocacy, AMICUS THERAPEUTICS

11:30AM – 12:15PM

CASE STUDY:
Work With Spokespeople to Engage With Your Target Audience in a Relatable Way

Michael Bachner, Director, Diabetes Business Unit Communications Legal and Corporate Affairs, NOVO NORDISK

Track C

10:45AM – 11:30AM

CASE STUDY:
Navigate the Intersection of Communications and Patient Advocacy

Gloria Vanderham, Global Head, Social and Digital Media, NOVARTIS ONCOLOGY

11:30AM – 12:15PM

Reach Your Audience in New, Creative Ways

Larry Cardarelli, Vice President, MultiVu Production;
Lauren McCurdy, Lead Medical Producer, MultiVu
Sonali Patel, Lead Graphic Designer, MultiVu

 

12:15PM – 1:15PM

Networking Luncheon

1:15PM – 1:30PM

Chairperson’s Opening Remarks
Wendy Lund, CEO, GCI HEALTH

1:30PM – 2:00PM

CASE STUDY:
Understand What Health Literacy Is and Why It Needs to Be a Priority for Communicators

Patrick Witmer, Director, Global Communications, MERCK

2:00PM – 2:45PM

PANEL:
Define the Communicator’s Role in Companies’ Diversity and Inclusion Initiatives

Laura Hortas, Head of Corporate Communications, BRISTOL-MYERS SQUIBB

2:45PM – 3:00PM

Networking Break

3:00PM – 3:45PM

From “The Largest Company No One Has Ever Heard of” to a Global Brand Leader: Strengthening the Value of Communications to Be a Business Imperative
Anthony Farina, Chief Communications Officer and Vice President of Corporate Affairs,, CSL BEHRING

3:45PM – 4:30PM

Use Public Relations for Category Formation and Leadership Development
Omar Khateeb, Director of Growth Marketing & Branding, POTRERO MEDICAL