Agenda – 15th PR & Communications Summit


 MONDAY, JULY 22, 2019

8:30AM – 8:45AM

Opening Remarks
Anna Frable, Vice President, U.S. Communications, NOVO NORDISK

8:45AM – 9:00AM

OPENING KEYNOTE SESSION: New Approaches to Connecting With Patients With Ever-Changing Needs and What it Means for Communications
Blandine Lacroix, Corporate Vice President of the Obesity Business Unit, NOVO NORDISK

9:00AM – 9:45AM

KEYNOTE SESSION: Social Innovation: Making an Impact in Global Public Health Efforts
Gary Cohen, Executive Vice President, Global Health, BD (Becton, Dickinson and Co.) and President, BD FOUNDATION

9:45AM – 10:30AM

The New Playbook for Corporate and Product Communications in an Era of Increased Pricing Policies
Meg Alexander, Head of Reputation and Risk Management, SYNEOS HEALTH COMMUNICATIONS
Miriam Kalnicki, Reputation & Risk Management Strategist, SYNEOS HEALTH COMMUNICATIONS

10:30AM – 11:00AM

Networking Break

11:00AM – 11:30AM

PANEL: Do Not Go Gently, Go Boldly in Your Messaging Campaigns
Christina Trank, Director, Public Affairs, R&D, BRISTOL-MYERS SQUIBB

Christian Clymer, Vice President of Public Affairs, PHRMA
Karl Uhlendorf, Senior Director, Policy and Government Communication, ASTELLAS PHARMACEUTICALS

11:30AM – 12:15PM

2020: 20 Things You Can Do to Prepare for the Next Era in Healthcare Communications
Jill Dosik, Scientific Communications and Message Impact, Global President, GCI HEALTH

Kimberly Hobbs, EVP, Director Advocacy & Patient Engagement, GCI HEALTH
Mike Hudnall, Global Client Leader, Global Practice Lead, Health, WPP
Brad Saunders, VP, Strategic Partnerships, THE MIGHTY
Kathy Steinberg, Senior Consultant, PR Research, HARRIS INSIGHTS & ANALYTICS

12:15PM – 1:15PM

Networking Luncheon

1:15PM – 2:00PM

CASE STUDY: Bouncing Back From Career Curveballs
Amy Atwood, Head of Vaccine Communications, TAKEDA

2:00PM – 2:45PM

Culture Trust and Communications: The Critical Partnership Between Diversity and Inclusion and Corporate Communications
Jennifer Saputo, Director of Communications, Culture and Patient Focus, ASTELLAS PHARMACEUTICALS
Eloiza Domingo-Synder, Executive Director, Diversity and Inclusion, ASTELLAS AMERICAS

3:15PM – 3:45PM

PANEL: Enhance Relationships Between Agencies and Clients
Wendy Lund, CEO, GCI Health

Susan Neath Francis, Director, R&D Communications, BRISTOL-MYERS SQUIBB
Amanda Mitchell, Founder, OUR CORPORATE LIFE
Stefanie Prodouz, Director M&D Communications, Astellas

3:45PM – 4:30PM

CASE STUDY: When Established Companies Enter the Field of Gene Therapy
Sara Pellegrino, Vice President, Investor Relations and Corporate Communications, AMICUS THERAPEUTICS
Allen Reha, Vice President, Program Management, AMICUS THERAPEUTICS

4:30PM – 5:15PM

PANEL: Navigate the Intersection of Communications and Patient Advocacy
Deborah Fowler, Managing Partner, GREEN ROOM COMMUNICATIONS

Debbie Etchison, Head of Public Affairs and Corporate Communications, MITSUBISHI TANABE PHARMA AMERICA
Jayne Gershkowitz, Amicus Chief Patient Advocate, AMICUS THERAPEUTICS
Karen Hagens, Head of U.S. Pharma Communications, GSK
Kathy Steinberg, Senior Consultant, PR Research, HARRIS INSIGHTS & ANALYTICS


 MONDAY, JULY 23, 2019

8:00AM – 8:45AM

Continental Breakfast


Digital Innovations and Communications

8:45AM – 9:30AM

PANEL: Get Creative With Employee Engagement

Reni Mitchell, Divisional Vice President, MULTIVU

Rum Ekhtiar, Founder and Partner, RUM&CO (formerly Per Se Partners)
Jillian Breslin, Senior Producer, MULTIVU CREATIVE
Sonali Patel, Lead Designer, MULTIVU CREATIVE

9:30AM – 10:15AM

CASE STUDY: Navigate Content and Strategy for Your Next Campaign

Gaetan Akinrolabu, Associate Director Paid Media and Social Media Strategy Corporate Affairs and Investor Relations, BRISTOL-MYERS SQUIBB

10:15AM – 11:00AM

THE EVOLUTION OF CONSUMERISM — Why Your Content Fails and How to Fix It

Bryan Cohen, Director, Client Partner & Dare to Try Champion, PFIZER

Organization and Structural Development and Strategies

8:45AM – 9:30AM

PANEL: Develop Organization Structure With Mid-Level Professionals

Agatha Newman, Director, Medical and Development Communications, ASTELLAS PHARMACEUTICALS

Madeline Gooding, Associate Director, Corporate Communications, Pacira Pharmaceuticals
Donna Huang, Head of Corporate Affairs, Cardiovascular, Metabolic Diseases and Mature Brands, ASTRAZENECA
Mary Richardson, Communications Leader, R&D Innovation, Johnson & Johnson Medical Devices

9:30AM – 10:15AM

The Role Patients Want Healthcare Organizations to Play—Three Unique Investments With Great Results

Liz Presson, Digital Media, and Community Experience, OTICON MEDICAL

10:15AM – 11:00AM

Address Empowering Colleagues to Be Their Own Communicator With a Lean Internal Communications Team

Helen Tarleton, Lead, Internal Communications, UCB

Communication Process and Protocols

8:45AM – 9:30AM

Beyond Compliance — Brand Reputation and Risk in Pharma

Richard Hope, VP of Healthcare, Crisp

9:30AM – 10:15AM

Creating a Scientific Story that Sticks

Stefanie Prodouz, Director, Medical & Development Communications, Astellas Pharma Inc.

10:15AM – 11:00AM

PANEL: Look Beyond the Standard Communicator From an External Perspective

Gwen Fisher, Managing Director, FisherTrent Communications

Amy Atwood, Head of Vaccine Communications, Takeda
Gail Cohen, Executive Vice President, Corporate Communications, Acorda Therapeutics



11:30AM – 12:15PM

CASE STUDY: Digital Media to Tell Your Corporate Narrative

Erica Puntel,, Associate Director, U.S. Communications — Digital, UCB

11:30AM – 12:15PM

Product PR for Stigmatized and Under-Treated Conditions

Sarah Connors, Senior Director, Product Communications, AMAG PHARMACEUTICALS

11:30AM – 12:15PM

Communicate the New Revitalization on What Value Is and How It Resonates

Tierney Saccavino, Executive Vice President, Corporate Communications, ACORDA THERAPEUTICS


12:15PM – 1:15PM

Networking Luncheon

1:30PM – 2:15PM

PRESENTATION OF SURVEY FINDINGS: Uncovering Gaps in the Communication of Health Information
Kathy Steinberg, Senior Consultant, PR Research, HARRIS INSIGHTS & ANALYTICS

2:45PM – 3:00PM

Networking Break

3:00PM – 3:45PM

PANEL: The Millennial Approach to Healthcare: Lazy or Babyboomers?
Madeline Gooding, Associate Director, Corporate Communications, PACIRA PHARMACEUTICALS
Liz Presson, Digital Media and Community Experience, OPTICON MEDICAL
Julia Jackson, Practice Leader, U.S. Public Relations and Marketing Communications, HEALTH UNLIMITED

3:45PM – 4:30PM

PANEL: Define the Value of Corporate Affairs in the C-Suite Position and Functions
Geoffrey M. Curtis, Executive Vice President, Corporate Affairs and Chief Communications Officer, Horizon Pharmaceuticals
Donna Haung, Head of Corporate Affairs, Cardiovascular, Metabolic Diseases and Mature Brands, ASTRAZENECA
Agatha Newman, Director, Medical and Development Communications, ASTELLAS PHARMACEUTICALS